Sustainable Sake "MEGURU" Achieves 708% on Makuake, Now Available on Super Normal Online Store

Super Normal Inc., established in June 2024, aims to promote "excellent ordinary" products. Their third product line, the sustainable sake "MEGURU," is now available on their online store after a successful Makuake campaign (708% achievement). "MEGURU" includes two varieties: MEGURU-FUKUNISHIKI and MEGURU-SEITEN. This sake is produced through a resource circulation initiative by Kobe Shimbun's "Local Energy Sake for SDGs Project," where digestate from farm biogas is used as fertilizer for Yamada Nishiki sake rice. The "MEGURU-SEITEN" and "MEGURU-FUKUNISHIKI" varieties are the first sake products in Japan to obtain the Salmon-Safe certification, an eco-label from the US focused on water quality and wildlife habitat protection, established in 1997 by Pacific Rivers. Concurrently, the "Slowly Knitted Mochifuwa Socks Salmon-Safe×WACS Edition," which was also sold on Makuake, is now available online. These socks utilize "WACS," a recycled material project by Miyama Co., Ltd., which collects and reuses textile waste generated during sock production in Nara Prefecture, a region accounting for 60% of Japan's sock manufacturing. This initiative aims to reduce waste disposal costs and CO2 emissions from incineration. Super Normal Inc. has a history of successful crowdfunding projects, including "MOONRAKERS × Super Normal 'Excellent Ordinary Setup'" (2833% in 2024) and "Super Normal × dorocos 'Slowly Knitted Mochifuwa Socks'" (569% in 2025).