Suntory Re-launches Popular Frappe-Style 'Craft Boss Sharishari Latte Ice Caffe Latte' with New Packaging!

Suntory Beverage & Food Ltd. announces the re-launch of 'Craft Boss Sharishari Latte Ice Caffe Latte,' a frappe-style product that gained popularity upon its initial release last year. The newly refreshed packaging will be available starting Tuesday, June 23, as part of the Craft Boss coffee series.

This product line offers a satisfying sweetness and a refreshing, crunchy ice texture, conveniently packaged in a PET bottle for easy enjoyment anytime, anywhere—perfect for the upcoming season. Upon its debut last year, it received enthusiastic feedback on social media, with customers commenting, 'The mouthfeel is great—the flavor doesn’t get watery!' and 'Frozen latte frappes are too delicious—I’ve started liking summer a little more!' The novelty of enjoying a frozen latte in a portable bottle became a trending topic, especially on SNS platforms. For best enjoyment, remove from the freezer when the outer layer begins to thaw, shake until a crisp 'shaka-shaka' sound is heard, then drink. Shaking while drinking creates a uniform slushy texture. Enjoy it frozen, or savor the smooth, creamy latte even after it melts.

About 'Craft Boss Sharishari Latte Ice Caffe Latte'

Thanks to a specially formulated blend, the drink freezes at a lower temperature, allowing consumers to enjoy the signature crunchy, icy texture and rich sweetness from the first sip to the last. The new packaging features a red 'ice' logo inspired by shaved ice and wave patterns to visually convey coolness and sweetness, capturing the essence of summer.

※ When shaking before drinking, ensure the cap is tightly closed.

※ Be careful of liquid spillage when opening.

About 'Craft Boss Sharishari Latte Ice Salted Vanilla'

This year, Suntory has introduced a new flavor—'Salted Vanilla'—on Tuesday, April 14, featuring the classic vanilla shake flavor popular at cafes and fast-food chains. The taste is accented with 'salt,' a refreshing twist ideal for hot summer days. The packaging design incorporates geometric patterns reminiscent of salt crystals and a light blue background to emphasize coolness, while a sun icon highlights the summer-appropriate 'salt' flavor.

※ When shaking before drinking, ensure the cap is tightly closed.

※ Be careful of liquid spillage when opening.

Going forward, 'Craft Boss' will continue to lead the PET coffee market by offering innovative, lifestyle-friendly choices that align with diverse work styles and consumer values.

― End of Release ―

▼ Product Overview

Product Name, Capacity, Suggested Retail Price (excl. tax), Packaging, Release Date

Craft Boss Sharishari Latte Ice Caffe Latte

440ml PET bottle, ¥260, 24 bottles per case, June 23 (Tuesday)

Craft Boss Sharishari Latte Ice Salted Vanilla

440ml PET bottle, ¥260, 24 bottles per case, April 14 (Tuesday)

▼ Sales Region: Nationwide

▼ Craft Boss Official Website

https://www.suntory.co.jp/softdrink/craftboss/

▽ Customer Inquiries

Suntory Customer Center: https://www.suntory.co.jp/customer/

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