The hit 'Tekkotsu Inryo' from 1989 returns in a Reiwa-era version!

Suntory Beverage & Food Ltd. is relaunching 'Tekkotsu Inryo,' a product that became a major sensation upon its release in 1989, updated for the Reiwa era while retaining its original design and flavor. Pre-sales will begin at Lawson stores nationwide on Tuesday, June 2nd, followed by sales on the Suntory online store starting June 30th. While recreating the original flavor, the Reiwa version has been evolved into a nutritional functional food providing a full day's worth of iron and zinc, and one meal's worth of calcium. A key feature is the addition of zinc, which was not included in the original. The capacity has been increased to 500ml, making it convenient for daily hydration. Additionally, Suntory's official VTuber character, Nomu Suntory, will perform the 'Tekkotsu Dance' from the original CM as the 'New Tekkotsu Girl,' under the guidance of the original choreographer, Sasuga Minami. To commemorate the launch, an SNS campaign offering original sticker labels will also be held.