Suntory's 'Warudake Craft Boss Cafe' Collaborates with 'Pandorobo' for Limited-Edition Labels
Suntory will release collaboration products between its concentrate coffee 'Warudake Craft Boss Cafe' and the popular picture book 'Pandorobo' starting July 7th, alongside a promotional campaign.
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Suntory Beverage & Food Limited is collaborating with the popular picture book series 'Pandorobo' to release special limited-edition labels for 'Warudake Craft Boss Cafe Unsweetened' and 'Less Sweet' on Tuesday, July 7th. The labels feature exclusive, newly drawn illustrations. A promotional campaign offering prizes such as a 'BIG! Bead Cushion' and an 'original design toaster' will also begin on Monday, July 6th.
'Warudake Craft Boss Cafe' is a concentrate coffee that allows users to easily enjoy cafe-quality lattes and black coffee simply by mixing it with milk or water. Concentrate beverages have been a growing category, recently ranked 10th in Nikkei Trendy's '2025 Annual Hit Products'. The series itself saw a 103% year-on-year increase in 2025, with a roughly 110% growth over the last three months, gaining significant popularity. Key factors for its success include its ease of use, ability to make approximately 1.5 to 2 liters of coffee per bottle, and its compact, storage-friendly packaging.
Regarding the special labels, the front of the 'Unsweetened' version features an illustration of Pandorobo carrying the product, while the 'Less Sweet' version displays the 'Lovely Bread' illustration. The back labels replace the standard BOSS logo with Pandorobo. The sides feature illustrations of the playful character with messaging emphasizing the product's portability and ease of storage.
For the promotional campaign, customers can enter a lottery to win original collaboration goods by purchasing eligible products. Prizes include a 'BIG! Bead Cushion' (for 5 purchases) and an 'original design toaster' (for 2 purchases), totaling 55 winners.
The application period runs from July 6th to September 1st. Participation involves scanning a QR code from in-store posters and uploading a receipt of the qualifying purchase.
Additionally, at select supermarkets, customers who purchase two bottles of the product will receive an 'original melamine plate', available in three designs.
'Pandorobo' (created by Keiko Shibata) is a highly successful picture book series, having exceeded 5.5 million copies in cumulative circulation.
'Warudake Craft Boss Cafe' is a concentrate coffee that allows users to easily enjoy cafe-quality lattes and black coffee simply by mixing it with milk or water. Concentrate beverages have been a growing category, recently ranked 10th in Nikkei Trendy's '2025 Annual Hit Products'. The series itself saw a 103% year-on-year increase in 2025, with a roughly 110% growth over the last three months, gaining significant popularity. Key factors for its success include its ease of use, ability to make approximately 1.5 to 2 liters of coffee per bottle, and its compact, storage-friendly packaging.
Regarding the special labels, the front of the 'Unsweetened' version features an illustration of Pandorobo carrying the product, while the 'Less Sweet' version displays the 'Lovely Bread' illustration. The back labels replace the standard BOSS logo with Pandorobo. The sides feature illustrations of the playful character with messaging emphasizing the product's portability and ease of storage.
For the promotional campaign, customers can enter a lottery to win original collaboration goods by purchasing eligible products. Prizes include a 'BIG! Bead Cushion' (for 5 purchases) and an 'original design toaster' (for 2 purchases), totaling 55 winners.
The application period runs from July 6th to September 1st. Participation involves scanning a QR code from in-store posters and uploading a receipt of the qualifying purchase.
Additionally, at select supermarkets, customers who purchase two bottles of the product will receive an 'original melamine plate', available in three designs.
'Pandorobo' (created by Keiko Shibata) is a highly successful picture book series, having exceeded 5.5 million copies in cumulative circulation.
FAQ
「割るだけクラフトボスカフェ」と「パンどろぼう」のコラボはいつからですか？
コラボラベル商品の発売は7月7日（火）から、キャンペーン実施は7月6日（月）からとなります。
どのような賞品が当たるキャンペーンですか？
対象商品を購入し応募すると、計55名に「BIG！ビーズクッション」や「オーブントースター」が当たります。
店頭でもらえるノベルティはありますか？
一部のスーパーなどで、対象商品を2本購入すると「オリジナルメラミンプレート」がもらえます。
「割るだけクラフトボスカフェ」の特徴は何ですか？
水やミルクと割るだけでカフェのような味わいを楽しめる希釈タイプのコーヒーで、コンパクトで保管しやすい点が特徴です。
キャンペーンの応募方法は？
店頭ポスターの二次元コードを読み取り、対象商品を購入したレシートをアップロードして応募します。