Suntory Launches 'Bishoku Kancha' with Korean Trend Ingredients, Exclusive to Seven-Eleven!
Suntory Beverage & Food is launching two new 'Bishoku Kancha' products, inspired by Korean trends, exclusively at Seven-Eleven stores on May 12th. The launch will be accompanied by a WEB-CM featuring ASA from BABYMONSTER and an SNS campaign, appealing to health- and beauty-conscious young demographics.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 18:30
- 🔍 Collected: May 7, 2026 at 10:01
- 🤖 AI Analyzed: May 7, 2026 at 10:42 (40 min after Collected)
Suntory Beverage & Food Co., Ltd. will release two new products, "Bishoku Kancha " and "Bishoku Kancha ," exclusively at Seven-Eleven stores nationwide starting Tuesday, May 12th. To commemorate the new launch, a WEB-CM titled "Kenchana! Baby," featuring ASA from the girl group BABYMONSTER and three child dancers (appearing as "Baby Dancers" in this commercial) who are trending on social media for their sharp dancing with small bodies, will be released.
In recent years, "Healthy Pleasure," which balances health and deliciousness, has been trending in Korea, and the tea market utilizing traditional ingredients is expanding. Focusing on such Korean culture, we developed these products incorporating traditional Korean beauty ingredients. "Bishoku Kancha" is inspired by ingredients that have been popular in Korea for a long time and are currently trending, especially among young women. Based on "pomegranate" and "azuki," it is blended to create a delicious and easy-to-drink taste. With the wish, "May your days be beautifully colored," we aim for it to be a new tea that accompanies daily life and brings a positive feeling with every sip.
● Characteristics of the Contents
- Bishoku Kancha
While utilizing the aroma and natural sweetness of boiled azuki from lightly roasted azuki, we added the fragrant roasted flavor by blending deeply roasted azuki, finishing it with a pleasantly enjoyable aftertaste. It is a caffeine-free tea containing polyphenols, retaining the original aroma of azuki while being refreshing and easy to drink daily.
- Bishoku Kancha
With the refreshing acidity of pomegranate, it offers a clean taste that can be enjoyed deliciously every day. By pairing ingredients with common aromatic components as pomegranate, such as red grapes and rooibos, we achieved a broader aroma and a deep taste. It is a polyphenol-containing, caffeine-free fruit tea.
● Characteristics of the Packaging
Inspired by cosmetics packaging that is trending in Korea, we created an impressive design with two-tone colors that make you feel positive just by holding it. While minimizing design elements as much as possible, the packaging clearly conveys the flavors of "pomegranate" and "azuki." On the back, we included the product concept message, "May your days be beautifully colored," hoping that customers will also enjoy the world view of Bishoku Kancha.
■ CM Story
This commercial conveys the message, with "Kenchana," meaning "It's okay" in Korean, as the keyword, that even if you fail, you should encourage yourself positively with "Kenchana!" and spend your days with a positive mindset.
The commercial begins with ASA warmly watching the baby dancers practice in the studio. ASA looks worriedly at a baby dancer who has fallen during the dance. However, seeing the child quickly get up and dance energetically again, she smiles with relief and cheers. Afterward, ASA drinks "Bishoku Kancha" and smiles. In the final scene, ASA also shows light steps along with the baby dancers who perform sharp dances.
Please pay attention to the collaboration between the baby dancers, who perform sharp dances with their small bodies, and ASA, as well as ASA's charismatic facial expressions.
■ Filming Episode
On set, ASA showed various expressions according to the scene, sometimes eliciting exclamations of "Cute!" from the staff, truly demonstrating her excellent facial expression management. She also gently called out "Kenchana!" to the nervous baby dancers who were in front of their idol ASA, creating a warm atmosphere on set. The filming proceeded in a friendly atmosphere while communicating with the baby dancers.
■ WEB-CM Overview
- Title: "Kenchana! Baby" (15 seconds)
- Cast: ASA (BABYMONSTER)
- Release Date: May 12, 2026 (Tuesday) 7:00 AM
- Public URL: `https://www.youtube.com/watch?v=CkEogoeeTMU`
■ About the Follow & Repost Campaign
To commemorate the new launch, a campaign will be held where 100 people will be selected by lottery from those who follow Suntory's official X account (@suntory) and repost the target post, to win a set of "Bishoku Kancha " and "Bishoku Kancha ."
▼ Application Period: May 12, 2026 (Tuesday) 10:00 AM - May 19, 2026 (Tuesday) 11:59 PM