"BOSS x Pokémon 30th Anniversary" Campaign: Win Boss Jackets Inspired by Bulbasaur, Charmander, and Squirtle!

Suntory Beverage & Food Limited will launch the "New Discovery! Boss Jacket Inspired by Pokédex Campaign" in tie-up with "BOSS" coffee and the "Pokémon 30th Anniversary" starting Monday, June 1, 2026. Additionally, on June 2, five major BOSS products will be renewed with "Pokémon Pokédex Can" packaging. Furthermore, "Warudake Craft Boss Coffee 2-bottle packs" featuring an "Original Pokémon 30th Anniversary Charm" will also be released. By purchasing eligible 6-can packs, customers can win Boss Jackets inspired by the Kanto region's "first partner Pokémon": Bulbasaur, Charmander, and Squirtle. 1. "Bulbasaur Design that Carries Flowers": Inspired by Bulbasaur carrying a bulb, this features an opening backpack for carrying plants. 2. "Bright Charmander Design Even in Dark Places": Inspired by the fire on Charmander's tail, this includes an LED light on the waist area. 3. "Squirtle Design to Enjoy Water Guns": Inspired by Squirtle's water gun move, this is a rain jacket style with an attached water gun and storage backpack. Application Period: June 1, 2026 (Mon) 9:00 to August 31, 2026 (Mon) 23:59 Prizes: - 5-pack course: "New Discovery! Boss Jacket Inspired by Pokédex" (3 types, 5 winners each) - 1-pack course: "BOSS Original QUO Card" 1,500 yen (3,000 winners) Customers can also apply via 2D codes on BOSS products to win "Who is this footprint? T-shirts" (5 types, 1,500 winners each) or "Gift Pay Points" (98,500 winners). To celebrate the tie-up, five flagship products (Rainbow Mountain, Luxury Low Sugar, Black, Café au Lait, and Premium Boss) will feature Pokédex information. The labels will display illustrations and Pokédex entries for starter Pokémon from the Kanto, Johto, Hoenn, Sinnoh, and Unova regions, plus Pikachu and Eevee. The flavor of Rainbow Mountain Blend and Luxury Low Sugar will also be updated.