Suntory's 'GREEN DA-KA-RA' Launches 'Oyako Higasa Daisakusen!' to Protect Children from 7°C Higher 'Kodomo Kion' Heat
The 'Kodomo Kion' project enters its 4th year, partnering with six leisure facilities across Japan to distribute/lend 10,000 parent-child parasols. It promotes a new habit of combining hydration with parasol use to ensure families can enjoy summer safely.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:30
- 🔍 Collected: April 27, 2026 at 12:01
- 🤖 AI Analyzed: April 28, 2026 at 07:11 (19h 9m after Collected)
Suntory Beverage & Food Limited is launching the 'Oyako Higasa Daisakusen!' (Parent-Child Parasol Great Operation) as part of its heatstroke awareness activities for the 'GREEN DA-KA-RA' brand. This initiative addresses 'Kodomo Kion' (Children's Temperature), a term coined in 2023 to describe the unique heat environment for children, where temperatures at their height can be approximately 7°C higher than for adults due to ground reflection and other factors. In 2026, with the desire to transform summer from something families must endure into something they can enjoy, the company is proposing the use of parasols in addition to hydration.
Starting April 28, 2026, approximately 10,000 original parasols that can be used by both parents and children will be available for free rental or distribution at six partner leisure facilities across Japan for about four months. By creating opportunities for families to use parasols together, the project aims to establish a new habit of staying comfortable in summer alongside hydration through 'GREEN DA-KA-RA'.
Background of the Project: 'GREEN DA-KA-RA' has always supported families as a heart-and-body-friendly hydration drink. Since its launch, it has worked on heatstroke prevention for children. Recently, it has focused on the importance of 'escaping from the heat' through the 'Kodomo Kion' project. In 2025, average temperatures from June to August were 2.36°C higher than usual, marking a record high, and heatstroke-related emergency transportations exceeded 100,000 for the first time. With 2026 also expected to be extremely hot, the brand seeks to provide effective options for outdoor activities.
Survey Insights: An internal survey of parents with children revealed that about 70% refrained from outings or visiting leisure facilities last summer due to the heat. While nearly 80% recognize that parasols are effective for preventing heatstroke in children, less than 20% actually have their children use them. This gap led to the planning of this campaign to provide a catalyst for parasol adoption among families.
Starting April 28, 2026, approximately 10,000 original parasols that can be used by both parents and children will be available for free rental or distribution at six partner leisure facilities across Japan for about four months. By creating opportunities for families to use parasols together, the project aims to establish a new habit of staying comfortable in summer alongside hydration through 'GREEN DA-KA-RA'.
Background of the Project: 'GREEN DA-KA-RA' has always supported families as a heart-and-body-friendly hydration drink. Since its launch, it has worked on heatstroke prevention for children. Recently, it has focused on the importance of 'escaping from the heat' through the 'Kodomo Kion' project. In 2025, average temperatures from June to August were 2.36°C higher than usual, marking a record high, and heatstroke-related emergency transportations exceeded 100,000 for the first time. With 2026 also expected to be extremely hot, the brand seeks to provide effective options for outdoor activities.
Survey Insights: An internal survey of parents with children revealed that about 70% refrained from outings or visiting leisure facilities last summer due to the heat. While nearly 80% recognize that parasols are effective for preventing heatstroke in children, less than 20% actually have their children use them. This gap led to the planning of this campaign to provide a catalyst for parasol adoption among families.