New TV-CM for 'GREEN DA-KA-RA' featuring Tsuyoshi Kusanagi as 'Yasashii-man' in a Yukata!
Suntory Beverage & Food will air a new CM for its hydration drink featuring actor Tsuyoshi Kusanagi. The campaign promotes staying hydrated and using parasols to beat the intense summer heat.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:30
- 🔍 Collected: April 27, 2026 at 12:01
- 🤖 AI Analyzed: April 28, 2026 at 02:40 (14h 38m after Collected)
Suntory Beverage & Food Limited will begin nationwide broadcasting of a new TV-CM for its heart-and-body-friendly hydration drinks, 'GREEN DA-KA-RA' and 'GREEN DA-KA-RA Yasashii Mugicha,' titled 'Otento-sama to Hikage' (The Sun and the Shade, 15 seconds), starring Tsuyoshi Kusanagi, starting Friday, May 1st. In the new CM, the character 'Yasashii-man,' played by Tsuyoshi Kusanagi, appears in a cool yukata and dances joyfully. Through this story, the brand promotes its worldview of enjoying summer positively while taking heat countermeasures with 'GREEN DA-KA-RA' and parasols, delivering the message: 'Let's overcome the heat wave together!'
■ About the New TV-CM
The TV-CM series featuring Tsuyoshi Kusanagi as 'Yasashii-man,' a hero who delivers 'kindness' and promotes the charm of the 'GREEN DA-KA-RA' brand, has been well-received by many since its first broadcast in 2022. In recent years, due to the persistent severe heat, there have been more situations where people refrain from going out or have to endure limitations during summer, which should originally be full of fun events. In this new TV-CM, 'Yasashii-man,' dressed in a breezy yukata, appears at a crowded summer festival venue holding a parasol with the brand's green heart logo. Through the production where he dances with people of all ages holding the same heart-patterned parasols while drinking 'GREEN DA-KA-RA' and 'Yasashii Mugicha,' the brand conveys its wish for people to spend summer comfortably and enjoyably using parasols and hydration, and issues the message: 'Let's overcome the heat wave together!'
■ New TV-CM Story
In the 'Otento-sama to Hikage' episode (15 seconds), 'Yasashii-man' (Tsuyoshi Kusanagi) is on a stage (yagura) at a summer festival, dancing with a green heart-patterned parasol to the lyrics 'Let's overcome the heat wave together~♪' and 'Let's overcome it in a fun and interesting way~♪'. Around the stage, many people are also dancing happily with the same parasols. In an overhead shot, 'Yasashii-man' and children peek out from under their parasols. As 'Yasashii-man' sings 'Open your parasol quickly~♪' while beating a drum, dancers perform a group dance using parasols in rhythm. During the song 'Gulp! Gulp! Hydration!', they drink 'GREEN DA-KA-RA' and 'Yasashii Mugicha' taken from an ice box. They start dancing vigorously again, singing 'Come on, Summer!~♪'. 'Yasashii-man' looks happy surrounded by people of all ages in yukatas. As he holds the product with a big smile, the narration 'Let's overcome the heat wave together!' and 'GREEN DA-KA-RA' overlaps.
■ Shooting Episodes
◇ A character full of energy reminiscent of the summer sun
Tsuyoshi Kusanagi arrived on set and greeted the extras after their rehearsal with a loud voice: 'Nice to meet you! Everyone has a great smile! It's the best!', injecting positive energy from the start. Even after filming began, he actively shared opinions and ideas while checking playbacks with the director, saying things like 'Let's have more smile' or 'Shall we bring out more of that Bon-Odori groove next?'. When an OK was given for a group shot with the extras, Kusanagi immediately reached out with words of joy like 'Everyone, that was great!' and 'Wonderful!', enhancing the sense of unity on set.
◇ High tension dancing on a scenic yagura stage!?
In the opening cut, the scene was filmed on an actual 5-meter-high stage. The view of the summer festival from that height seemed to be quite spectacular, as Kusanagi was dancing excitedly from the first rehearsal. He was so hyped that he even confessed with a laugh, 'Sorry, I added a bit of ad-lib there (lol)' regarding his choreography arrangements.
◇ Leading children with a kind voice like a teacher
In the scenes co-starring with children, Kusanagi took the lead, calling out 'Okay, concentrate, concentrate!' and 'Let's unite our feelings!'. He praised them with a smile when they did well, saying 'Nice action!', and followed up gently when someone made a mistake, saying 'Your eyes were a bit too high' or 'Let's try again,' behaving like a school teacher throughout the shoot.
■ About the New TV-CM
The TV-CM series featuring Tsuyoshi Kusanagi as 'Yasashii-man,' a hero who delivers 'kindness' and promotes the charm of the 'GREEN DA-KA-RA' brand, has been well-received by many since its first broadcast in 2022. In recent years, due to the persistent severe heat, there have been more situations where people refrain from going out or have to endure limitations during summer, which should originally be full of fun events. In this new TV-CM, 'Yasashii-man,' dressed in a breezy yukata, appears at a crowded summer festival venue holding a parasol with the brand's green heart logo. Through the production where he dances with people of all ages holding the same heart-patterned parasols while drinking 'GREEN DA-KA-RA' and 'Yasashii Mugicha,' the brand conveys its wish for people to spend summer comfortably and enjoyably using parasols and hydration, and issues the message: 'Let's overcome the heat wave together!'
■ New TV-CM Story
In the 'Otento-sama to Hikage' episode (15 seconds), 'Yasashii-man' (Tsuyoshi Kusanagi) is on a stage (yagura) at a summer festival, dancing with a green heart-patterned parasol to the lyrics 'Let's overcome the heat wave together~♪' and 'Let's overcome it in a fun and interesting way~♪'. Around the stage, many people are also dancing happily with the same parasols. In an overhead shot, 'Yasashii-man' and children peek out from under their parasols. As 'Yasashii-man' sings 'Open your parasol quickly~♪' while beating a drum, dancers perform a group dance using parasols in rhythm. During the song 'Gulp! Gulp! Hydration!', they drink 'GREEN DA-KA-RA' and 'Yasashii Mugicha' taken from an ice box. They start dancing vigorously again, singing 'Come on, Summer!~♪'. 'Yasashii-man' looks happy surrounded by people of all ages in yukatas. As he holds the product with a big smile, the narration 'Let's overcome the heat wave together!' and 'GREEN DA-KA-RA' overlaps.
■ Shooting Episodes
◇ A character full of energy reminiscent of the summer sun
Tsuyoshi Kusanagi arrived on set and greeted the extras after their rehearsal with a loud voice: 'Nice to meet you! Everyone has a great smile! It's the best!', injecting positive energy from the start. Even after filming began, he actively shared opinions and ideas while checking playbacks with the director, saying things like 'Let's have more smile' or 'Shall we bring out more of that Bon-Odori groove next?'. When an OK was given for a group shot with the extras, Kusanagi immediately reached out with words of joy like 'Everyone, that was great!' and 'Wonderful!', enhancing the sense of unity on set.
◇ High tension dancing on a scenic yagura stage!?
In the opening cut, the scene was filmed on an actual 5-meter-high stage. The view of the summer festival from that height seemed to be quite spectacular, as Kusanagi was dancing excitedly from the first rehearsal. He was so hyped that he even confessed with a laugh, 'Sorry, I added a bit of ad-lib there (lol)' regarding his choreography arrangements.
◇ Leading children with a kind voice like a teacher
In the scenes co-starring with children, Kusanagi took the lead, calling out 'Okay, concentrate, concentrate!' and 'Let's unite our feelings!'. He praised them with a smile when they did well, saying 'Nice action!', and followed up gently when someone made a mistake, saying 'Your eyes were a bit too high' or 'Let's try again,' behaving like a school teacher throughout the shoot.