Suntory Beverage & Food Limited's "Guilty Carbonated NOPE," newly launched on Tuesday, March 24th, has achieved explosive sales, surpassing 20 million bottles shipped in just one week, making it the fastest-selling Suntory carbonated beverage in the Reiwa era.

Additionally, the product has garnered significant attention on social media with various customer comments such as "I'm curious about the taste," "The packaging is stylish," and "It has an addictive flavor."

*Shipment results

<Reasons for Strong Sales> ● A complex flavor profile created by combining over 99 ingredients, including ripe fruits and spices. Customers have expressed surprise at the complex taste, with comments like "I can't describe the taste in one word, but it's delicious," "It's sweet, but I finished a whole bottle before I knew it," and "The fruit and spice flavors are addictive."

● Excellent pairing with "guilty foods." Reactions such as "Rich ramen and NOPE," and "Pizza and NOPE are an amazing match!" indicate its good compatibility with indulgent foods, allowing consumers to enjoy an even greater sense of indulgence when paired.

● Wide range of drinking occasions centered around "stress dissolution." Many users reported drinking it in stress-dissolving situations, like "The perfect companion for melting away time on my smartphone," and "Enjoying NOPE with chips while playing games alone." Furthermore, comments such as "NOPE before going to work!" and "Drinking NOPE during work for the ultimate guilty pleasure" show it's being consumed during busy daytime hours. *Excerpts of popular voices compiled from social media and company research.

<About the "Great Popularity Thank You" Follow & Repost Campaign> To express gratitude for the overwhelming popularity, a campaign is being held where 100 randomly selected individuals who follow the official NOPE X account (@NOPE_jp) and repost the target post will win a case (24 bottles) of "Guilty Carbonated NOPE."

Application Period: April 6, 2026 (Monday) 8:00 AM - April 19, 2026 (Sunday) 11:59 PM ■ Prize: "Guilty Carbonated NOPE" 600ml PET bottle, 1 case – for 100 winners *Contents and specifications of the prize are subject to change.

<What is "Guilty Carbonated NOPE"?> Amidst Japan's increasing stress-laden society, "Guilty Carbonated NOPE" is a carbonated beverage with a rich, sweet, and addictive taste that focuses on "guilty consumption" – indulging oneself despite feeling a sense of shame, standing in contrast to health-oriented products.

Volume: 600ml Release Date: March 24, 2026 (Tuesday) Sales Region: Nationwide Suggested Retail Price: 200 yen (excluding tax) "Guilty Carbonated NOPE" Homepage: http://suntory.jp/nope

▽ Inquiries regarding this matter: Suntory Customer Service Center: https://www.suntory.co.jp/customer/

End of Release

FACT BOX

  • Source: PR TIMES
  • Category: News