Suntory and Pokémon 30th Anniversary Collaboration Announced

Suntory Beverage & Food Ltd. is celebrating the 30th anniversary of Pokémon, which occurred in February 2026, with year-long tie-up initiatives. The initial campaign, "Dream and Adventure! Partner Goods Campaign," begins on Monday, April 27, 2026. Participants who purchase eligible Suntory soft drink PET bottles (300ml-680ml) and submit receipts via LINE can win prizes. The 24-bottle purchase course offers a multifunctional backpack (50 winners) with features inspired by Grass, Fire, Water, and Electric types (e.g., shoe pocket for Grass, insulation for Fire/Water, reflector for Electric). The 4-bottle purchase course offers a partner towel (250 winners, 4 types). The receipt validity period is April 27, 2026, to May 31, 2026, with an upload deadline of June 1, 2026, 23:59. Inquiries can be made to 0120-831-008. Furthermore, an "Ouchi Drink Bar Party Pack" featuring original Pokémon 30th-anniversary rubber coasters will be launched nationwide on Tuesday, April 28, 2026. This pack includes four "Ouchi Drink Bar" concentrated beverages (Pepsi Cola, POP Melon Soda, C.C. Lemon, Dekavita C) and one of four random original rubber coaster designs, depicting starter Pokémon or Pikachu and Eevee. The "Ouchi Drink Bar" series, launched in April 2024, was ranked 10th in Nikkei Trendy's "2025 Annual Hit Products" as an "arrangement-type diluted beverage."