'Guilty Carbonated NOPE' Huge Response! Surpasses 20 Million Bottles in 1 Week! *Fastest in Reiwa Era for Suntory Carbonated Drinks

Suntory Beverage & Food Ltd.'s newly released "Guilty Carbonated NOPE," launched on Tuesday, March 24th, has surpassed 20 million bottles shipped within just one week of its release, making it the fastest-selling Suntory carbonated beverage launched in the Reiwa era, and sales continue to perform strongly. Furthermore, there has been a massive response primarily on social media, with various comments from customers such as "I'm curious what it tastes like," "The packaging is stylish," and "It has an addictive flavor." *Shipment results ● A complex flavor created by blending over 99 types of flavors, including ripe fruits and spices Customers have expressed surprise at its complex taste, leaving comments like "I can't describe the flavor in one word, but it's delicious," "It's sweet, but before I knew it, I had finished a whole bottle," and "The taste of fruits and spices is addictive," which has also prompted others to say, "I want to try it myself." ● Excellent compatibility with guilty foods We are seeing reactions where people enjoy an even greater sense of 'guilty pleasure' by pairing the drink with heavy meals, with comments such as "Rich ramen and NOPE" and "Pizza and NOPE go incredibly well together!" ● A wide range of drinking occasions centered around "stress melting" Many comments highlighted consumption during intended stress-melting scenarios, such as "The best companion for melting away time on my smartphone" and "Eating potato chips with NOPE while playing games alone." In addition, we have received comments indicating consumption during active hours in the morning and daytime, such as "NOPE before going to work in the morning!" and "Drinking NOPE at work for the ultimate guilty pleasure." *Favorable comments have been extracted from social media and company surveys. As a token of our appreciation for the great response, we are launching a campaign where 100 people who follow the official NOPE X account (@NOPE_jp) and repost the targeted post will be selected by lottery to win one case (24 bottles) of "Guilty Carbonated NOPE." ■ Application Period: Monday, April 6, 2026, 8:00 to Sunday, April 19, 2026, 23:59 ■ Prize: One case of "Guilty Carbonated NOPE" 600ml PET bottles - 100 winners *Prize contents and specifications are subject to change.