"CRAFT BOSS" and "The Super Mario Galaxy Movie" Collaboration Second Round!
CRAFT BOSS collaborates with the movie "The Super Mario Galaxy Movie" to launch new products.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 00:30
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 15, 2026 at 22:32 (383h 36m after Collected)
Suntory Foods Limited will launch a campaign starting Monday, March 30th, offering a "Boss Jan" parent-child set featuring Bowser (the King of the Turtle Tribe = BOSS) and Bowser Jr. as the second collaboration with the highly anticipated movie "The Super Mario Galaxy Movie." Additionally, starting the following day, "CRAFT BOSS Aloe & Kiwi," characterized by its green packaging, will be newly released from the "CRAFT BOSS Juice Series," and "CRAFT BOSS Berry & Acai," with its distinctive red packaging, will have its packaging renewed.
*1 "CRAFT BOSS Berry & Acai" will only have its packaging changed.
About the CRAFT BOSS Juice Series
Since its launch in April 2025, the CRAFT BOSS juice series has been well-received as a fruit juice beverage for working adults. This time, we are launching the new product "CRAFT BOSS Aloe & Kiwi," which uses popular kiwi for its health benefits and delicious taste, and renewing the popular "CRAFT BOSS Berry & Acai.".
"CRAFT BOSS Aloe & Kiwi"
This new product balances health and deliciousness, with a blend of four types of fruit juices and extracts (aloe, kiwi, grape, and fermented grape juice) designed to provide a satisfying taste centered on kiwi. It also contains ingredients beneficial for boosting energy during work, such as 1500mg of citric acid and a day's worth of Vitamin B6. Furthermore, it is designed to be suitable for heatstroke prevention*2, making it a perfect fit for the upcoming warmer season with its refreshing green liquid color.
*2 The salt equivalent recommended by the Ministry of Health, Labour and Welfare for heatstroke prevention beverages is 0.1g to 0.2g per 100ml.
"CRAFT BOSS Berry & Acai"
The contents, which have been popular since their launch in April 2025, remain unchanged. The packaging has been renewed, and the label now includes icons for "Citric Acid 1500mg" and "1 Day's Supply of Vitamin B6," along with a new "Salt Charge" icon, to support heatstroke prevention.
FAQ
What is the second collaboration between "CRAFT BOSS" and "The Super Mario Galaxy Movie"?
The second collaboration involves a campaign where customers can win a "Boss Jan" parent-child set featuring Bowser and Bowser Jr., inspired by the movie.
What new product is being launched by "CRAFT BOSS"?
A new product called "CRAFT BOSS Aloe & Kiwi" will be launched from the "CRAFT BOSS Juice Series."
What changes are being made to "CRAFT BOSS Berry & Acai"?
The contents of "CRAFT BOSS Berry & Acai" remain the same, but its packaging is being renewed to highlight features like "Citric Acid 1500mg," "1 Day's Supply of Vitamin B6," and a new "Salt Charge" icon for heatstroke prevention.
What are the key features of "CRAFT BOSS Aloe & Kiwi"?
It is a blend of aloe, kiwi, grape, and fermented grape juice, designed for both health and taste. It contains 1500mg of citric acid and a day's supply of Vitamin B6, and is suitable for heatstroke prevention with its refreshing green color.
When does the campaign start?
The campaign starts on Monday, March 30th.