<Event Report> "TOKYO SUNROCKERS" Kicks Off! "BRAND NEW STAGE" Presentation Held

Sunrockers Shibuya (operated by Sunrockers Co., Ltd.; Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Yasunori Kanda), a member of the Japan Professional Basketball League (B.LEAGUE) First Division, held an event "BRAND NEW STAGE" to announce a new stage for the club from the 2026-27 season. At this event, the outline of the rebranding, including the refresh of the new club name, club colors, and club logo, was announced. Many fans, partners, and media representatives participated, and a total of approximately 10,000 people watched the presentation through the venue and YouTube live streaming.

The club is scheduled to relocate its home town from Shibuya Ward, where it has been based for 10 seasons, to Koto Ward, in conjunction with the B.LEAGUE PREMIER, which will commence from the 2026-27 season. Next season will also mark the 91st anniversary of the club's founding, a significant milestone for the club to take a new step forward. This presentation was held as an opportunity to widely share the club's brand reconstruction and future direction.

◾️Thoughts on Sega Sammy Group's participation in club management and rebranding for B.LEAGUE PREMIER At the beginning of the event, Haruki Satomi, Representative Director and President Group CEO of Sega Sammy Holdings Inc., took the stage. He spoke about the background of Sega Sammy Group's participation in club management, the reasons for aiming for B.LEAGUE PREMIER, and the determination behind this rebranding. He revealed that the group has been working on the project with great enthusiasm, viewing the first year of B.LEAGUE PREMIER and the relocation of the home town as "a new stage for Sunrockers."

Subsequently, Yasunori Kanda, Representative Director and President of Sunrockers Co., Ltd., took the stage to explain the specific details of the rebranding. He introduced the process of re-examining the club's raison d'être and goals for the new stage, and the repeated dialogues and analyses conducted with the cooperation of not only Sunrockers' internal team but also Sega Sammy Group, players, stakeholders, and fans. He expressed the club's stance to cherish the pride inherited over 90 years, update with playfulness, pursue entertainment, foster it into a Tokyo culture, and aim to be a club loved as part of the urban culture of Tokyo while respecting history and continuing to evolve.

◾️New club name decided as "TOKYO SUNROCKERS"! Club colors and logo also refreshed! The new club name "TOKYO SUNROCKERS" was announced. It was stated that during the press conference for the relocation to Koto Ward in September 2024, the club had extensive discussions about new naming, and from the desire to "aim for a new culture in Tokyo," they decided to carry the Tokyo banner. It was also explained that the club's main color will be refreshed to purple, indicating that this refresh is a declaration of intent for a new era.

At the same time, the new club primary logo was also unveiled, and Kiyoyuki Okuyama, Representative Director of KEN OKUYAMA DESIGN Co., Ltd., who designed the logo, took the stage to explain the intentions behind the design.

For details on the rebranding, including the refresh of the club name, club colors, and club logo, please visit the special rebranding website: https://www.sunrockers.jp/lp/rebranding/

◾️Players who will fight as TOKYO SUNROCKERS announced and made a surprise appearance!

In the latter half of the event, the announcement of the players who will fight as TOKYO SUNROCKERS was made in a surprise format. At the MC's call, Jean Lawrence Harper Jr., Josh Hawkinson, and Leo Vendrame successively appeared on stage, receiving a big round of applause from the audience and attracting attention. The three players, dressed in new uniforms* adopting the new logo and new club colors, symbolized the club's new journey as "TOKYO SUNROCKERS," making it a fitting scene for the milestone.

*This design is an image only. The official uniform design will be announced separately.

Player Harper Jr. commented, "I'm happy to be able to fight with the fans again next season," and regarding the new uniform, "Purple teams are rare in B.LEAGUE PREMIER, and I really like it. I want to get more used to it." He expressed his enthusiasm to bring momentum to the team with his characteristic defense, youth, and energetic play.

Player Hawkinson explained his reason for continuing to play in Tokyo, saying, "I haven't achieved it yet."