Sunrockers Shibuya (operated by Sunrockers Co., Ltd. / Headquarters: Shinagawa-ku, Tokyo / Representative Director: Yasunori Kanda), a team in the first division of the Japan Professional Basketball League (B.LEAGUE), has signed an industry-academia collaboration agreement with Keishin Gakuen Educational Corporation (Location: Shinjuku-ku, Tokyo). A signing ceremony was held on Monday, March 23, 2026, at Tokyo Professional University of Health Sciences (Location: Koto-ku, Tokyo), the representative institution for the agreement. We also announce that an official supplier agreement has been newly concluded with the same university for the 2025-26 season.
This is the first comprehensive industry-academia collaboration agreement signed between Sunrockers Shibuya and an educational corporation. We aim to establish a new model that strengthens human resource development and regional contribution by collaborating between the sports and education fields.
About the Industry-Academia Collaboration Agreement Purpose of Agreement To promote education, research, human resource development, sports promotion, regional contribution activities, etc., by leveraging the mutual resources and functions of both parties.
Collaboration Details 1. Matters concerning educational and research activities 2. Matters concerning career support for players and staff 3. Cooperation in events hosted by either party 4. Matters concerning facility usage 5. Matters concerning regional contribution, exchange, and sports education 6. Other matters agreed upon by both parties
Comment from Hirotsugu Furuoya, President of Tokyo Professional University of Health Sciences We are delighted to have concluded this industry-academia collaboration agreement with Sunrockers. We also sincerely welcome Sunrockers establishing their base in Koto Ward. Through this collaboration, we expect that our students, aspiring rehabilitation therapists, will have expanded opportunities to learn in a top-level sports environment. Furthermore, by hearing lectures and stories from the managers, team members, and executives involved in the organization's operations, we anticipate the development of highly practical medical professionals with leadership and management skills. In addition, our university will actively cooperate in fan development and sports promotion within the region, contributing to the development of sports and the local community from both teaching and training perspectives.
Comment from Yasunori Kanda, Representative Director of Sunrockers Co., Ltd. We are extremely pleased to be able to conclude this industry-academia collaboration agreement with Keishin Gakuen Educational Corporation. Sunrockers has so far leveraged its business foundation as a professional sports club to engage in multifaceted initiatives such as game promotions and regional collaboration activities. This agreement is an endeavor to achieve new perspectives and create value by combining the club's assets with the knowledge of an educational institution. Through the collaboration between both parties, we aim to further enhance the quality of initiatives in creating touchpoints with next-generation talent, various events, and community activities, thereby contributing to the improvement of value provided to all stakeholders. Moving forward, we will strive to build a sustainable collaboration model and create human resources development and regional value centered around sports, by maximizing the strengths of both parties.
New Official Supplier Agreement Concluded with Tokyo Professional University of Health Sciences for the 2025-26 Season An industry-academia collaboration agreement has been signed with Keishin Gakuen Educational Corporation (Location: Shinjuku-ku, Tokyo), and a new official supplier agreement for the 2025-26 season has been concluded with Tokyo Professional University of Health Sciences (Location: Koto-ku, Tokyo), the representative institution for the agreement.
Overview of Keishin Gakuen Educational Corporation Name: Keishin Gakuen Educational Corporation Location: 1-32-15 Takadanobaba, Shinjuku-ku, Tokyo Representative: Chairman Mitsutoshi Kobayashi URL: https://keishin-group.ac.jp/
Overview of Tokyo Professional University of Health Sciences Name: Tokyo Professional University of Health Sciences Location: 2-22-10 Shiohama, Koto-ku, Tokyo Representative: President Hirotsugu Furuoya URL: https://www.tpu.ac.jp/
Placement: Various promotional materials of Sunrockers Shibuya
About Sunrockers Shibuya A club belonging to the Japan Professional Basketball League (B.LEAGUE) Division 1, with Tokyo's Shibuya Ward as its home town. Its roots trace back to the "Hitachi Honsha Basketball Club," established in 1935. The historic corporate team "Hitachi Sunrockers" transitioned to the professional basketball league's top division, B1, as "Sunrockers Shibuya" upon the launch of B.LEAGUE in 2016. Since 2022, the club has become part of the Sega Sammy Group, uniting to aim for their first league championship. Sunrockers Shibuya also celebrated its 90th anniversary in 2025 as the oldest club under the B.League umbrella. Club Name: Sunrockers Shibuya Home Town: Shibuya Ward, Tokyo Home Arena: Aoyama Gakuin Memorial Gymnasium URL: https://www.sunrockers.jp/ Operating Company: Sunrockers Co., Ltd.
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- Source: PR TIMES
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