AOI Pro. and Sunrise Promotion Form Strategic Partnership. As the First Phase, 3 'VISIONARY READING' Series Performances to be Staged at Once in May 2026
AOI Pro. and Sunrise Promotion have concluded a strategic partnership for live entertainment. They will co-host the 'VISIONARY READING' series in Tokyo and Osaka starting May 2026.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 21:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 20:27 (147h 51m after Collected)
AOI Pro. Inc. (Headquarters: Minato-ku, Tokyo; Representative Director & President: Yusaku Tanaka; hereinafter 'AOI Pro.') and Sunrise Promotion Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Kazuhito Takahashi; hereinafter 'SRP') have concluded a strategic partnership aimed at redefining live entertainment and maximizing the value of intellectual property (IP). As the first performance to symbolize the full-scale launch of this alliance, we are pleased to announce that a total of 4 performances across the 'VISIONARY READING' series will be staged in May and July 2026.
Background and Purpose of the Partnership
This partnership aims to construct a vertically integrated model of 'Video x Promotion x Theater' by fusing the video production, planning, and directing capabilities cultivated by AOI Pro. with the promotional know-how held by SRP. The two companies have already co-hosted 2 titles in 2024 and 7 titles in 2025. Leveraging swift decision-making as a strength, we will build a system that moves interactively between the fields of video and stage, creating next-generation entertainment experiences.
Performance Lineup from May 2026
As the first phase of the partnership, we will hold the following 4 performances by July, centering on the 'VISIONARY READING' series—a new sensation of reading plays that highly integrates video and reading.
1. VISIONARY READING 'It's Not a Matter of Wanting to Do It or Not 2026' [Tokyo Performance]
Date: May 12 (Tue) – May 17 (Sun), 2026
Venue: Yomiuri Otemachi Hall, Tokyo
Content: The flagship work of 'VISIONARY READING' where video staging and reading resonate.
Official HP: https://aoi-stage.jp/shitaitoka2026/
2. VISIONARY READING 'Letter'
Date: May 20 (Wed) – May 24 (Sun), 2026
Venue: Yomiuri Otemachi Hall, Tokyo
Content: A reading play reconstructing a hit work with the latest staging package.
Official HP: https://aoi-stage.jp/letter/
3. VISIONARY READING 'It's Not a Matter of Wanting to Do It or Not 2026' [Osaka Performance]
Date: May 29 (Fri) – May 31 (Sun), 2026
Venue: COOL JAPAN PARK OSAKA TT Hall, Osaka
Official HP: https://aoi-stage.jp/shitaitoka2026/
4. READING WORLD x VISIONARY READING Reading Play 'Aster Tartaricus Leaves'
Date: July 17 (Fri) – July 19 (Sun), 2026
Venue: Nippon Seinenkan Hall, Tokyo
Official HP: https://thxgive.com/readingworld/shionnomomiji
Left: VISIONARY READING 'It's Not a Matter of Wanting to Do It or Not 2026' / Middle: VISIONARY READING 'Letter' ©AOI Pro. / Sunrise Promotion / Right: READING WORLD x VISIONARY READING Reading Play 'Aster Tartaricus Leaves' ©Thanksgiving / AOI Pro. / Sunrise Promotion
'Four Pillars' of Business Development
Moving forward, the two companies will promote co-creation in the following areas:
(1) Creation of Original IP: Creation and promotion of IP through joint development
(2) Overseas Licensing: Packaging and license sales of the theater brand AOI STAGE
(3) Cinema to Stage (tentative): Adapting classic films into stage plays
(4) Invitational and Replica Performances: Domestic rollout of overseas hit works
[Comment from Yusaku Tanaka, Representative Director & President, AOI Pro.]
Utilizing the expressive capabilities cultivated through our video production, we will create new experiential value where reality and video fuse together through our business alliance with Sunrise Promotion Inc.
[Comment from Kazuhito Takahashi, Representative Director, Sunrise Promotion]
By combining the promotional expertise we have built up over many years with AOI Pro.'s outstanding video production, planning, and directing capabilities, we will...
Background and Purpose of the Partnership
This partnership aims to construct a vertically integrated model of 'Video x Promotion x Theater' by fusing the video production, planning, and directing capabilities cultivated by AOI Pro. with the promotional know-how held by SRP. The two companies have already co-hosted 2 titles in 2024 and 7 titles in 2025. Leveraging swift decision-making as a strength, we will build a system that moves interactively between the fields of video and stage, creating next-generation entertainment experiences.
Performance Lineup from May 2026
As the first phase of the partnership, we will hold the following 4 performances by July, centering on the 'VISIONARY READING' series—a new sensation of reading plays that highly integrates video and reading.
1. VISIONARY READING 'It's Not a Matter of Wanting to Do It or Not 2026' [Tokyo Performance]
Date: May 12 (Tue) – May 17 (Sun), 2026
Venue: Yomiuri Otemachi Hall, Tokyo
Content: The flagship work of 'VISIONARY READING' where video staging and reading resonate.
Official HP: https://aoi-stage.jp/shitaitoka2026/
2. VISIONARY READING 'Letter'
Date: May 20 (Wed) – May 24 (Sun), 2026
Venue: Yomiuri Otemachi Hall, Tokyo
Content: A reading play reconstructing a hit work with the latest staging package.
Official HP: https://aoi-stage.jp/letter/
3. VISIONARY READING 'It's Not a Matter of Wanting to Do It or Not 2026' [Osaka Performance]
Date: May 29 (Fri) – May 31 (Sun), 2026
Venue: COOL JAPAN PARK OSAKA TT Hall, Osaka
Official HP: https://aoi-stage.jp/shitaitoka2026/
4. READING WORLD x VISIONARY READING Reading Play 'Aster Tartaricus Leaves'
Date: July 17 (Fri) – July 19 (Sun), 2026
Venue: Nippon Seinenkan Hall, Tokyo
Official HP: https://thxgive.com/readingworld/shionnomomiji
Left: VISIONARY READING 'It's Not a Matter of Wanting to Do It or Not 2026' / Middle: VISIONARY READING 'Letter' ©AOI Pro. / Sunrise Promotion / Right: READING WORLD x VISIONARY READING Reading Play 'Aster Tartaricus Leaves' ©Thanksgiving / AOI Pro. / Sunrise Promotion
'Four Pillars' of Business Development
Moving forward, the two companies will promote co-creation in the following areas:
(1) Creation of Original IP: Creation and promotion of IP through joint development
(2) Overseas Licensing: Packaging and license sales of the theater brand AOI STAGE
(3) Cinema to Stage (tentative): Adapting classic films into stage plays
(4) Invitational and Replica Performances: Domestic rollout of overseas hit works
[Comment from Yusaku Tanaka, Representative Director & President, AOI Pro.]
Utilizing the expressive capabilities cultivated through our video production, we will create new experiential value where reality and video fuse together through our business alliance with Sunrise Promotion Inc.
[Comment from Kazuhito Takahashi, Representative Director, Sunrise Promotion]
By combining the promotional expertise we have built up over many years with AOI Pro.'s outstanding video production, planning, and directing capabilities, we will...