Hervé Chapelier Launches Highly Anticipated 3rd Limited Edition: 50th Anniversary Commemorative 'Boat Tote' in 8 Iconic Colors, Available June 20

French bag brand Hervé Chapelier is launching the third installment of its limited 50th-anniversary collection on June 20, 2026, simultaneously at all Hervé Chapelier stores nationwide and on the official online store.

Since its inception, the 'Boat Tote Bag' has been synonymous with Hervé Chapelier, beloved worldwide. For this third release in the 50th-anniversary series, the brand has added special anniversary details to its iconic tote, based on its most popular classic colors. Moving away from the vibrant seasonal palettes of the first and second releases, this edition features sophisticated, timeless hues suitable for all seasons.

A special '50th anniversary' natural leather tag, recreating a past design

The brand once used 'natural leather' for its bag tags. For this 50th-anniversary collection, Hervé Chapelier has revived this original design, beautifully embossing it with '50th anniversary.' The natural leather ages gracefully over time, developing a rich amber patina—a symbolic representation of the brand’s 50-year journey and the cherished memories customers will create with their bag.

Timeless, deep-toned classic colors for any occasion

Unlike the bright spring-summer colors of previous editions, this release features a curated selection of deep, elegant tones that seamlessly blend into everyday wardrobes. Ideal for daily use such as commuting or school, as well as weekend outings, these totes elevate adult casual style with modern sophistication.

Introduction of the special 'Noir (black) handle' edition

Of the eight colors, six feature the classic Mocha handles with the 50th-anniversary tag. The two standout shades—'Noir (black)' and 'Panther Blanc'—are equipped with exclusive 'Noir handles,' not available on regular models, creating a more modern and refined aesthetic.

Product lineup (8 colors total)

Mocha (brown) handle

Fusée × Mocha

An elegant grey, one of the brand’s top-selling classics

Navy × Mocha

The quintessential navy, exuding intellectual and traditional charm

Taupe × Mocha

A refined earth tone with subtle, sophisticated nuance

Mocha × Mocha

A chic, deep brown in a clean monochrome tone

Corail × Mocha

A coral hue adding a touch of mature elegance to a calm base

Panther × Mocha

A leopard print with enduring popularity, stylish for both casual and dressy looks

Noir (black) handle

Noir × Noir

A fully black design—an ultimate modern and elegant masterpiece

Panther Blanc × Noir

A monochrome leopard print accented by a black handle, making it a standout statement piece

Includes Anniversary Number Card

Customers who purchase a 50th-anniversary limited edition will receive a special 'Anniversary Number Card' as proof of ownership. This exclusive card is a unique keepsake available only to those who own the limited model.

Product details

• Product name: Boat Tote M Size – 50th Anniversary Limited Edition

• Model/Price:

• 707C5 (solid color): ¥61,380 (tax included)

• 707F5 (panther print): ¥65,780 (tax included)

• Dimensions: 40cm (W) × 21cm (H) × 19cm (D)

• Release date: Saturday, June 20, 2026

• Online store release: 10:00 AM on the same day

• While supplies last

• Available at: All domestic stores and online store

[Store Information]

• Hervé Chapelier Store Locator

https://hervechapelierjapon.com/store/storelist.html

• Official Hervé Chapelier Online Store

https://store.hervechapelierjapon.com/collections/limited

• Products will appear on the page at release time.

About Hervé Chapelier

Founded in 1976, Hervé Chapelier is a Paris-based French bag brand celebrated for its beautiful colors, high-quality materials, and universal design. The iconic Boat Tote, a symbol of the brand, continues to be loved across generations for its simple, timeless style. Since its founding, the brand has remained committed to crafting beautiful forms independent of trends, with nearly all products still manufactured in France.

Official website: https://hervechapelierjapon.com/

Official Instagram: @herve_chapelier_japon

Sunny Side Up Co., Ltd. (Chuo-ku, Tokyo) is the official distributor of Hervé Chapelier in Japan.

Company: Sunny Side Up Co., Ltd.

Address: Dai-ichi Okura Building 1F, 2-13-8 Nihonbashi Kayabacho, Chuo-ku, Tokyo

URL: https://www.sunnysideup-inc.com/