【Hervé Chapelier】Brand's 50th Anniversary Second Edition. Elegant pink new color "Tarama x Moka" appears in limited models adorned with natural leather tags.
French bag brand "Hervé Chapelier" celebrates its 50th anniversary with the launch of the second limited-edition model, featuring a new color "Tarama x Moka" in the Cordura Nylon舟型 Tote M. This design revives the natural leather tag and will be available from May 5, 2026, online and from May 9 at select stores.
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- 📰 Published: May 5, 2026 at 18:50
- 🔍 Collected: May 5, 2026 at 10:01
- 🤖 AI Analyzed: May 5, 2026 at 10:05 (3 min after Collected)
French bag brand "Hervé Chapelier" celebrates its 50th anniversary in 2026. To commemorate this significant milestone, the second series of limited-edition anniversary models will be released, featuring the new color "Tarama x Moka." It will be available from May 5, 2026 (Tuesday/Holiday) at the official online store, and from May 9 (Saturday) at select street-side stores (Daikanyama, Kichijoji, Kyoto).
50 Years of History, Unchanging "Beauty and Function"
Born in 1976, Hervé Chapelier has accompanied the daily lives of many people across generations. Since its inception, the brand's unwavering commitment to "simple and beautiful forms," "durable materials," and "vibrant color schemes" symbolizes French craftsmanship and spirit. For this anniversary model, the natural leather tag, once beloved by many fans, has been revived with a contemporary sensibility. This design, blending classic charm with modern flair, tells the story of half a century of history.
50th Anniversary Limited Model, Second Edition
This limited model, featuring the "50th anniversary" embossed natural leather tag that was popular in the first edition, now introduces "Tarama" as a new color – an elegant pink that exudes refined adult grace. Its sophisticated color scheme adds a touch of splendor to everyday coordination and is a piece that can be cherished for a long time across all generations.
As a Mother's Day Gift - An Eternal Standard
Hervé Chapelier bags, loved for 50 years, possess a universal beauty passed down through generations. This special anniversary model is perfect not only as a reward for yourself but also as a "Mother's Day" gift to express daily gratitude.
Don't miss this precious opportunity to celebrate the brand's history. As quantities are limited, please check it out early.
Product Details
- Product Name: Cordura Nylon舟型 Tote M 50th Anniversary Limited Model (707CS)
- Color: Tarama x Moka
- Price: ¥61,380 (tax included)
- Size: Width 40 x Height 21 x Depth 19 cm
- Release Date:
- Official Online Store: May 5, 2026 (Tuesday/Holiday) 10:00 AM
- Street-side Stores: May 9, 2026 (Saturday)
*Sales end when stock runs out
- Participating Stores:
Daikanyama, Kichijoji, Kyoto, Online Store
Store Information
- Hervé Chapelier Store List
https://hervechapelierjapon.com/store/storelist.html
- Hervé Chapelier Official Online Store
https://store.hervechapelierjapon.com/collections/limited
*The product will be displayed on the above page at the time of release.
About Hervé Chapelier
Founded in 1976. A French bag brand from Paris, renowned for its beautiful colors, high-quality materials, and universal designs. The舟型 tote, an icon of the brand, is supported by a wide range of ages for its simple and timeless design. Since its founding, the brand has consistently created beautiful forms unaffected by trends, and even today, almost all products are produced in France, demonstrating a sincere commitment to craftsmanship.
Brand Official Website: https://hervechapelierjapon.com/
Official Instagram: @herve_chapelier_japon
SUNNYSIDE UP Inc. (Chuo-ku, Tokyo) is an authorized distributor of Hervé Chapelier.
Company Name: SUNNYSIDE UP Inc.
Location: Daii-Okura Building 1F, 2-13-8 Nihonbashi Kayabacho, Chuo-ku, Tokyo
URL: https://www.sunnysideup-inc.com/
50 Years of History, Unchanging "Beauty and Function"
Born in 1976, Hervé Chapelier has accompanied the daily lives of many people across generations. Since its inception, the brand's unwavering commitment to "simple and beautiful forms," "durable materials," and "vibrant color schemes" symbolizes French craftsmanship and spirit. For this anniversary model, the natural leather tag, once beloved by many fans, has been revived with a contemporary sensibility. This design, blending classic charm with modern flair, tells the story of half a century of history.
50th Anniversary Limited Model, Second Edition
This limited model, featuring the "50th anniversary" embossed natural leather tag that was popular in the first edition, now introduces "Tarama" as a new color – an elegant pink that exudes refined adult grace. Its sophisticated color scheme adds a touch of splendor to everyday coordination and is a piece that can be cherished for a long time across all generations.
As a Mother's Day Gift - An Eternal Standard
Hervé Chapelier bags, loved for 50 years, possess a universal beauty passed down through generations. This special anniversary model is perfect not only as a reward for yourself but also as a "Mother's Day" gift to express daily gratitude.
Don't miss this precious opportunity to celebrate the brand's history. As quantities are limited, please check it out early.
Product Details
- Product Name: Cordura Nylon舟型 Tote M 50th Anniversary Limited Model (707CS)
- Color: Tarama x Moka
- Price: ¥61,380 (tax included)
- Size: Width 40 x Height 21 x Depth 19 cm
- Release Date:
- Official Online Store: May 5, 2026 (Tuesday/Holiday) 10:00 AM
- Street-side Stores: May 9, 2026 (Saturday)
*Sales end when stock runs out
- Participating Stores:
Daikanyama, Kichijoji, Kyoto, Online Store
Store Information
- Hervé Chapelier Store List
https://hervechapelierjapon.com/store/storelist.html
- Hervé Chapelier Official Online Store
https://store.hervechapelierjapon.com/collections/limited
*The product will be displayed on the above page at the time of release.
About Hervé Chapelier
Founded in 1976. A French bag brand from Paris, renowned for its beautiful colors, high-quality materials, and universal designs. The舟型 tote, an icon of the brand, is supported by a wide range of ages for its simple and timeless design. Since its founding, the brand has consistently created beautiful forms unaffected by trends, and even today, almost all products are produced in France, demonstrating a sincere commitment to craftsmanship.
Brand Official Website: https://hervechapelierjapon.com/
Official Instagram: @herve_chapelier_japon
SUNNYSIDE UP Inc. (Chuo-ku, Tokyo) is an authorized distributor of Hervé Chapelier.
Company Name: SUNNYSIDE UP Inc.
Location: Daii-Okura Building 1F, 2-13-8 Nihonbashi Kayabacho, Chuo-ku, Tokyo
URL: https://www.sunnysideup-inc.com/