[Hervé Chapelier] 50th Anniversary Limited Edition with Natural Leather Tag to be Released on May 2.
French bag brand Hervé Chapelier celebrates its 50th anniversary with the launch of a special commemorative model on May 2, 2026. Reinterpreting the brand's early style with a modern sensibility, this limited edition features a natural leather tag that changes expression with time, applied to the popular Cordura nylon boat-shaped tote in five exclusive colors. Purchasers will receive an anniversary number card with a unique serial number, enhancing the sense of exclusivity.
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- 📰 Published: May 2, 2026 at 18:50
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French bag brand 'Hervé Chapelier' celebrates its 50th anniversary in 2026. To mark this significant milestone, a special commemorative model, reinterpreting the brand's early style with a modern sensibility, will be released on Saturday, May 2, 2026, at stores nationwide and on the official online store.
— A special appearance of the natural leather tag that changes its expression over time.
The boat-shaped tote from the 'Cordura Nylon Series,' cherished as a brand icon, currently features a mocha (brown) leather tag on its side. However, in the brand's early days, natural undyed leather was used. For this 50th-anniversary model, that classical essence has been elevated into a contemporary design. A natural leather tag with a special '50th anniversary' engraving has been adopted. The way the leather deepens in character over time embodies the timeless appeal of Hervé Chapelier, which remains vibrant even after 50 years.
— Five colors that adorn the 50th anniversary, reflecting the spring light.
The 50th-anniversary lineup features a selection of five representative colors, ranging from classic shades essential to Hervé Chapelier's history to vibrant tones heralding the arrival of spring.
CAMOUFLAGE
A timeless and elegant camouflage pattern, synonymous with the brand.
MASTIC
The ultimate greige that adds sophistication to any outfit.
SANGUINE
A vivid blood orange that shines in the sunlight.
INDIGO
A deep, clear blue that exudes intelligence and cleanliness.
CHAMOIS
A warm camel that resonates with the natural hue of the natural leather tag.
— With an anniversary number card engraved with your unique number.
Customers who purchase the 50th-anniversary model will receive an anniversary number card with a serial number (consecutive numbers), proof of its limited edition status. Each card bears a different number, certifying the bag's exclusivity. This enhances the special feeling of owning a limited bag, especially for an anniversary year.
We welcome everyone at our stores nationwide to celebrate the 50th anniversary with gratitude. Please come and experience the vibrant spring colors and the special texture unique to the commemorative model firsthand.
— Product Details
・Product Name: Cordura Nylon Boat-shaped Tote M 50th Anniversary Limited Model
・Model/Price:
・707C5 (Solid Color) ¥61,380 (tax included)
・707W5 (Camouflage) ¥65,780 (tax included)
・Size: W40 × H21 × D19cm
・Release Date: Saturday, May 2, 2026
*Online store will launch at 10:00 AM on the same day.
*Available while supplies last.
・Retailers: Japanese stores, online store.
【Store Information】
・Hervé Chapelier Store List
https://hervechapelierjapon.com/store/storelist.html
・Hervé Chapelier Official Online Store
https://store.hervechapelierjapon.com/collections/limited
*Products will appear on the above page at the time of release.
About Hervé Chapelier
Founded in 1976, Hervé Chapelier is a French bag brand from Paris known for its beautiful colors, high-quality materials, and universal design. The boat-shaped tote, an icon of the brand, has been supported by a wide range of ages due to its simple and timeless design. Since its establishment, the brand has consistently created beautiful forms irrespective of trends and continues to produce almost all its products in France, maintaining a sincere approach to craftsmanship.
Brand Official Website: https://hervechapelierjapon.com/
Official Instagram: @herve_chapelier_japon
Sunnyside Up Inc. (Chuo-ku, Tokyo) is an authorized distributor of Hervé Chapelier.
Company Name: Sunnyside Up Inc.
Address: Daiichi Ohkura Bldg 1F, 2-13-8 Nihonbashi Kayabacho, Chuo-ku, Tokyo
URL: https://www.sunnysideup-inc.com/
— A special appearance of the natural leather tag that changes its expression over time.
The boat-shaped tote from the 'Cordura Nylon Series,' cherished as a brand icon, currently features a mocha (brown) leather tag on its side. However, in the brand's early days, natural undyed leather was used. For this 50th-anniversary model, that classical essence has been elevated into a contemporary design. A natural leather tag with a special '50th anniversary' engraving has been adopted. The way the leather deepens in character over time embodies the timeless appeal of Hervé Chapelier, which remains vibrant even after 50 years.
— Five colors that adorn the 50th anniversary, reflecting the spring light.
The 50th-anniversary lineup features a selection of five representative colors, ranging from classic shades essential to Hervé Chapelier's history to vibrant tones heralding the arrival of spring.
CAMOUFLAGE
A timeless and elegant camouflage pattern, synonymous with the brand.
MASTIC
The ultimate greige that adds sophistication to any outfit.
SANGUINE
A vivid blood orange that shines in the sunlight.
INDIGO
A deep, clear blue that exudes intelligence and cleanliness.
CHAMOIS
A warm camel that resonates with the natural hue of the natural leather tag.
— With an anniversary number card engraved with your unique number.
Customers who purchase the 50th-anniversary model will receive an anniversary number card with a serial number (consecutive numbers), proof of its limited edition status. Each card bears a different number, certifying the bag's exclusivity. This enhances the special feeling of owning a limited bag, especially for an anniversary year.
We welcome everyone at our stores nationwide to celebrate the 50th anniversary with gratitude. Please come and experience the vibrant spring colors and the special texture unique to the commemorative model firsthand.
— Product Details
・Product Name: Cordura Nylon Boat-shaped Tote M 50th Anniversary Limited Model
・Model/Price:
・707C5 (Solid Color) ¥61,380 (tax included)
・707W5 (Camouflage) ¥65,780 (tax included)
・Size: W40 × H21 × D19cm
・Release Date: Saturday, May 2, 2026
*Online store will launch at 10:00 AM on the same day.
*Available while supplies last.
・Retailers: Japanese stores, online store.
【Store Information】
・Hervé Chapelier Store List
https://hervechapelierjapon.com/store/storelist.html
・Hervé Chapelier Official Online Store
https://store.hervechapelierjapon.com/collections/limited
*Products will appear on the above page at the time of release.
About Hervé Chapelier
Founded in 1976, Hervé Chapelier is a French bag brand from Paris known for its beautiful colors, high-quality materials, and universal design. The boat-shaped tote, an icon of the brand, has been supported by a wide range of ages due to its simple and timeless design. Since its establishment, the brand has consistently created beautiful forms irrespective of trends and continues to produce almost all its products in France, maintaining a sincere approach to craftsmanship.
Brand Official Website: https://hervechapelierjapon.com/
Official Instagram: @herve_chapelier_japon
Sunnyside Up Inc. (Chuo-ku, Tokyo) is an authorized distributor of Hervé Chapelier.
Company Name: Sunnyside Up Inc.
Address: Daiichi Ohkura Bldg 1F, 2-13-8 Nihonbashi Kayabacho, Chuo-ku, Tokyo
URL: https://www.sunnysideup-inc.com/