Okayama Confectionery Manufacturer Sunlavieen Launches New Brand "Daigomi" Pursuing the "Essence of Deliciousness" — Five Authentic Sweets Made with Domestic Wheat and Carefully Selected Ingredients —
Sunlavieen Co., Ltd. is launching a new sweets brand called "Daigomi" on April 1, 2026, featuring five products sold in supermarkets nationwide. The brand focuses on high-quality, simple ingredients like domestic wheat and premium dairy to provide an authentic dessert experience.
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- 📰 Published: March 30, 2026 at 20:00
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Sunlavieen Co., Ltd. (Headquarters: Satosho-cho, Asakuchi-gun, Okayama Prefecture; Representative Director: Morihiro Urabe) is launching a new sweets brand, "Daigomi," with the first five products to be released in supermarkets nationwide on Wednesday, April 1, 2026. "Daigomi" is a new brand developed under the concept of "the true pleasure of sweets, born from domestic wheat and carefully selected ingredients." Amidst the growing interest in simple, high-quality food in recent years, we are proposing sweets that strip away unnecessary elements to allow you to enjoy the charm of the ingredients themselves.
Development Background
In recent years, while the impact of rising prices has led to an increase in affordable products on store shelves, there is a growing need among the 40s to 70s demographic—the primary users of supermarkets—to "choose something truly delicious if I'm going to eat it anyway." In response to these voices, development of "Daigomi" began with the goal of providing "serious sweets that satisfy the essence of dessert" in a form that can be easily enjoyed at the supermarket.
Brand Concept: "Daigomi" = An Essential Delicious Experience
What Daigomi aims for is not "luxury," but "quality." To express a unique, high-quality deliciousness, we have been thorough in our selection of ingredients, including domestic wheat and butter from Hokkaido. We believe that "Daigomi" (the true pleasure) is an experience that includes not just being delicious, but also depth of flavor, texture, aroma, and satisfaction. With the sentiment of "making truly delicious things more accessible," we deliver sweets that fit into your daily life.
Product Features: Commitment to Ingredients
The "Daigomi" series uses carefully selected ingredients and is designed to bring out the essence of flavor.
- Domestic wheat
- Pure fresh cream with 48% milk fat from Daisen Dairy
- Special milk from Daisen Dairy
- Hokkaido butter
- Whole wheat flour, etc.
Utilizing these ingredients, we plan to develop a wide lineup including cream puffs and roll cakes.
Product Overview
[Note: Chilled product package designs vary by region (West Japan: White / East Japan: Dark Blue)]
Chilled Products
Product Name: Cream Puff made with 48% milk fat pure fresh cream / Roll Cake made with 48% milk fat pure fresh cream / Cheesecake made with 2 types of cheese and white wine
Sales Price (excl. tax):
- Cream Puff: West Japan 200 yen / East Japan 250 yen
- Roll Cake: West Japan 350 yen / East Japan 400 yen
- Cheesecake: West Japan 350 yen / East Japan 400 yen
Expiration Date: Refrigerated 5 days (Cream Puff) / 6 days (Roll Cake, Cheesecake)
Sales Period: From Wednesday, April 1, 2026, onwards (year-round)
Sales Locations: Supermarkets and co-ops nationwide (Excluding Hokkaido. Some stores in sales areas may not carry these products.)
Room Temperature Products
Product Name: Domestic Wheat Castella using 40% fresh eggs / Domestic Wheat Butter Cake using 100% Hokkaido butter
Sales Price (excl. tax): 170 yen (Castella) / 600 yen (Butter Cake)
Expiration Date: 60 days at room temperature
Sales Period: From Wednesday, April 1, 2026, onwards (year-round)
Sales Locations: Supermarkets and co-ops nationwide (Excluding Hokkaido. Some stores in sales areas may not carry these products.)
Development Background
In recent years, while the impact of rising prices has led to an increase in affordable products on store shelves, there is a growing need among the 40s to 70s demographic—the primary users of supermarkets—to "choose something truly delicious if I'm going to eat it anyway." In response to these voices, development of "Daigomi" began with the goal of providing "serious sweets that satisfy the essence of dessert" in a form that can be easily enjoyed at the supermarket.
Brand Concept: "Daigomi" = An Essential Delicious Experience
What Daigomi aims for is not "luxury," but "quality." To express a unique, high-quality deliciousness, we have been thorough in our selection of ingredients, including domestic wheat and butter from Hokkaido. We believe that "Daigomi" (the true pleasure) is an experience that includes not just being delicious, but also depth of flavor, texture, aroma, and satisfaction. With the sentiment of "making truly delicious things more accessible," we deliver sweets that fit into your daily life.
Product Features: Commitment to Ingredients
The "Daigomi" series uses carefully selected ingredients and is designed to bring out the essence of flavor.
- Domestic wheat
- Pure fresh cream with 48% milk fat from Daisen Dairy
- Special milk from Daisen Dairy
- Hokkaido butter
- Whole wheat flour, etc.
Utilizing these ingredients, we plan to develop a wide lineup including cream puffs and roll cakes.
Product Overview
[Note: Chilled product package designs vary by region (West Japan: White / East Japan: Dark Blue)]
Chilled Products
Product Name: Cream Puff made with 48% milk fat pure fresh cream / Roll Cake made with 48% milk fat pure fresh cream / Cheesecake made with 2 types of cheese and white wine
Sales Price (excl. tax):
- Cream Puff: West Japan 200 yen / East Japan 250 yen
- Roll Cake: West Japan 350 yen / East Japan 400 yen
- Cheesecake: West Japan 350 yen / East Japan 400 yen
Expiration Date: Refrigerated 5 days (Cream Puff) / 6 days (Roll Cake, Cheesecake)
Sales Period: From Wednesday, April 1, 2026, onwards (year-round)
Sales Locations: Supermarkets and co-ops nationwide (Excluding Hokkaido. Some stores in sales areas may not carry these products.)
Room Temperature Products
Product Name: Domestic Wheat Castella using 40% fresh eggs / Domestic Wheat Butter Cake using 100% Hokkaido butter
Sales Price (excl. tax): 170 yen (Castella) / 600 yen (Butter Cake)
Expiration Date: 60 days at room temperature
Sales Period: From Wednesday, April 1, 2026, onwards (year-round)
Sales Locations: Supermarkets and co-ops nationwide (Excluding Hokkaido. Some stores in sales areas may not carry these products.)