Okayama Confectionery Maker Sun Lavieen Launches New Brand 'Daigomi' Pursuing the 'Essence of Deliciousness' - 5 Authentic Sweets Using Domestic Wheat and Selected Ingredients

Key facts

  • Okayama Confectionery Maker Sun Lavieen Launches New Brand 'Daigomi' Pursuing the 'Essence of Deliciousness' - 5 Authentic Sweets Using Domestic Wheat and Selected Ingredients
  • Sun Lavieen launches a new sweets brand, 'Daigomi', focusing on domestic wheat and selected ingredients. Five simple, high-quality products will hit supermarkets nationwide on April 1, 2026.
  • Source: PR Times
  • Date: March 30, 2026

Direct answer

Sun Lavieen launches a new sweets brand, 'Daigomi', focusing on domestic wheat and selected ingredients. Five simple, high-quality products will hit supermarkets nationwide on April 1, 2026.

Citation
Okayama Confectionery Maker Sun Lavieen Launches New Brand 'Daigomi' Pursuing the 'Essence of Deliciousness' - 5 Authentic Sweets Using Domestic Wheat and Selected Ingredients (March 30, 2026), PR Times
Source
PR Times
Date
March 30, 2026
Sun Lavieen launches a new sweets brand, 'Daigomi', focusing on domestic wheat and selected ingredients. Five simple, high-quality products will hit supermarkets nationwide on April 1, 2026.
新製品NQ 72/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: March 30, 2026 at 20:00
  • 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
  • 🤖 AI Analyzed: April 22, 2026 at 22:23 (551h 27m after Collected)
Sun Lavieen Co., Ltd. (Headquarters: Satosho-cho, Asakuchi-gun, Okayama Prefecture; Representative Director: Morihiro Urabe) has launched a new sweets brand called 'Daigomi' and will release the first 5 items nationwide in supermarkets starting Wednesday, April 1, 2026. 'Daigomi' is a new brand developed under the concept of 'the true charm of sweets, born from domestic wheat and carefully selected ingredients.' In recent years, as interest in simple, high-quality food has grown, we are proposing sweets that strip away unnecessary elements to allow you to taste the true appeal of the ingredients themselves.

FAQ

What is the name of the confectionery company that launched the new brand 'Daigomi'?

Sun Lavieen Co., Ltd., headquartered in Satosho-cho, Asakuchi-gun, Okayama Prefecture, launched the new brand 'Daigomi'.

Who is the representative director of Sun Lavieen Co., Ltd.?

Morihiro Urabe is the representative director of Sun Lavieen Co., Ltd., the company behind the new 'Daigomi' brand.

What is the launch date for the first five 'Daigomi' sweets in Japanese supermarkets?

The first five 'Daigomi' sweets were released nationwide in Japanese supermarkets starting Wednesday, April 1, 2026.

What is the core concept behind the 'Daigomi' sweets brand launched by Sun Lavieen?

The 'Daigomi' brand is based on the concept of 'the true charm of sweets, born from domestic wheat and carefully selected ingredients.'

How many products is the 'Daigomi' brand launching with, and what type of stores will carry them?

The 'Daigomi' brand is launching with 5 authentic sweets, which will be available nationwide in supermarkets.

Back to Newsroom (57)