Thanks Home, a Housing Company in Mie Prefecture, Announces Rebranding and 'New Brand Launch Event'

Thanks Home Co., Ltd. (President: Takaya Daido), headquartered in Tsu City, Mie Prefecture, which develops housing businesses including new home construction, renovation, real estate, special architecture, and villas, will refresh its Brand Identity (BI) and Visual Identity (VI) starting in April 2026, stepping into a new stage.

■ The Vision Behind the New Mission: 'Future Standard of Living'
We live in an era of rapid change where common sense is rewritten at an unprecedented speed. In such times, what we must provide to our customers is not just current happiness. Our new mission, 'Future Standard of Living,' embodies our unwavering determination to continuously create value one step ahead.

We aim to set the next-generation standard for housing performance, financial planning for the future world, and opening up prospects for the housing industry itself through our homes. We always look to the 'future' as our indicator. We use 'Future Standard' as a guideline for all choices so that our customers can feel richness and pride in all their life activities for years to come. We do not settle for the status quo and continue to challenge without fear of change. That is the 'Future of Living' that Thanks Home creates.

■ New Visual Identity
To embody this determination, we have completely renewed our corporate design. Our new brand color, 'Frontier Red,' expresses the passion of a pioneer pointing to the future and a will like a burning sun. 'Frontier Blue' symbolizes our stance of connecting with customers sincerely like a calm water surface and continuing stable business with intelligence.

Engraved at the center is the 'Thanks Crown,' which models the highest level of ambition we advocate—the future standard—as a crown. The 'W' shape hidden in the logo embodies the philosophy of 'Sanpo-yoshi' (good for the customer, society, and us), promising to be a partner in building a prosperous future together.

■ New Brand Launch Event on April 7, 2026
To commemorate this rebranding, we will hold a launch event at Aeon Cinema Tsu-Minami on April 7. The event will include the announcement of our new brand mission and a talk session between our President Daido and Professor Atsushi Iwamae, who researches housing where humans can live comfortably and healthily, on the theme of 'Future Standard Housing.'

■ Special Talk Session: 'Creating Healthy and Community-Co-Creative Housing with Future Standards — Practicing the Future Standard of Living'
Guest: Professor Atsushi Iwamae (Vice President and Professor of Architecture at Kindai University). He researches healthy, comfortable, and energy-efficient buildings, focusing on planning methods based on Japanese/Asian climate characteristics, zero-energy technology, and health maintenance technology.

■ Event Overview
Date: Tuesday, April 7, 2026, 14:00–17:00
Venue: Aeon Cinema Tsu-Minami, Screen 7

■ Corporate Information
Company Name: Thanks Home Co., Ltd.
President: Takaya Daido
Headquarters: 1362-3 Takachaya Komori Ueno-cho, Tsu City, Mie Prefecture
Website: https://sunkushome.jp/
Business: Design, construction, renovation, real estate, and special architecture for homes, shops, and villas.

Since its founding in 1996, Thanks Home has developed its housing business mainly in Mie and Aichi Prefectures. With the concept of 'Building Smiles,' we provide custom homes that combine design and functionality, maintaining a top-class number of constructions in the region. We also focus on information dissemination via SNS and YouTube, aiming to contribute to the local community and revitalize the industry as a 'Dream-Expanding Architectural Group' that goes beyond the framework of traditional housing companies. We also lead the 'DX Builders Network,' which shares know-how with builders nationwide, working on the DX of the entire housing industry and the improvement of housing design.