Sun Hoseki’s Hoppe-chan Teams Up with Teen Influencer Group Mel Petit for a Hands-On Event in Shibuya on May 30

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  • 📰 Published: May 15, 2026 at 19:00
  • 🔍 Collected: May 15, 2026 at 10:32
  • 🤖 AI Analyzed: May 15, 2026 at 14:55 (4h 22m after Collected)
Sun Hoseki, operated by the Interactive Content Division of Memory-Tech Tsukuba Co., Ltd., announced a collaboration between its popular character Hoppe-chan and the junior and senior high school girl influencer group Mel Petit. As part of the project, a hands-on “fresh squeeze” workshop will be held on Saturday, May 30, 2026, at Village Vanguard Shibuya Main Store. Participants will be able to interact with Mel Petit members while creating their own original Hoppe-chan. Hoppe-chan, which captivated many children during the Heisei era, and Mel Petit, which is supported by girls in the Reiwa era, will come together in Shibuya to update the idea of “KAWAII” across generations. Hoppe-chan is a popular character born from Sun Hoseki, known for its rounded shape, gentle eyes, and whipped-cream-like silhouette. It gained popularity especially among elementary and junior high school students during the Heisei era. Mel Petit is a junior and senior high school girl influencer group active mainly on YouTube and TikTok under the concept “Start your kawaii!” Since launching video uploads in 2019, its YouTube channel has surpassed 431,000 subscribers and 650 million total views. Through content covering makeup, fashion, romance, dance, documentaries, and more, the group shares the real present of Gen Z and Generation Alpha. On the day of the event, selected Mel Petit member Kokomin will appear as one-day store manager. Participants can experience making original Hoppe-chan items at the venue, including exclusive Mel Petit-style Hoppe-chan designs. A smartphone two-shot photo session with a preferred Mel Petit member is also planned. The event, titled Sun Hoseki “Hoppe-chan” × Mel Petit Original Hoppe-chan Fresh Squeeze Workshop, will take place from 11:00 to 16:00 on Saturday, May 30, 2026, at Village Vanguard Shibuya Main Store. The participation fee is 4,000 yen including tax, and participants can make two original Hoppe-chan items. Scheduled members include Kokomin, Alice, Kotoko, Yuzu, Niko, Kocchan, Reina, Mana, Ruka, Kanon, Ayuna, and Kokona. The venue will also sell collaboration goods featuring six selected Mel Petit members reimagined in Hoppe-chan style. Planned designs include Hiyori as Angel Hoppe-chan, Hinano as Mel Petit Hoppe-chan, Kokomin as Cream Soda Hoppe-chan, Rinon as Space Cat Hoppe-chan, Hinata as Dark Kawaii Hoppe-chan, and Yukina as Heisei Gal Hoppe-chan. Goods are expected to include charms, stickers, acrylic stands, and more. Special purchase benefits will also be offered to customers who buy collaboration goods at the venue. For every 1,100 yen including tax spent, buyers will receive a signing ticket for goods. For every 3,300 yen including tax spent, buyers will receive a ticket for a 10-second message video from a preferred member. Special event tickets are also planned, including instant photo tickets for 1,500 yen including tax and a five-ticket set for 7,500 yen including tax, with one of the five including a signature. Sun Hoseki is a brand that has supported girls’ sense of “kawaii” through accessories, general goods, and character products. Long loved for its catalog sales, the brand delivered the joy of choosing one’s own cute items to children of the Heisei era. Today, Sun Hoseki develops manufacturing, sales, promotion, and licensing businesses built around its two major contents, Sun Hoseki and Hoppe-chan. In recent years, it has shifted toward a business model combining licensing, pop-up events, social media, e-commerce, anime, and overseas expansion, driving renewed brand growth through co-creation with fans.