[HOTEL AZUMA] Wins Best Planning Award at Jalan Award 2025 (Kanto/Koshinetsu Block)

HOTEL AZUMA (Sado City, Niigata Prefecture), which operates under the slogan "The Inn Closest to the Sunset" and overlooks a landscape selected as one of Japan's Top 100 Sunsets, is a resort hotel operated by Sun Frontier Sado Co., Ltd. The company is engaged in regional revitalization by leveraging the charms of the area with the theme "Energizing Sado through Tourism!"

We are pleased to announce that HOTEL AZUMA has received the Best Planning Award at the "Jalan Award 2025 (Kanto/Koshinetsu Block)," which recognizes accommodation facilities in the Kanto/Koshinetsu region that have achieved outstanding results during the fiscal year 2025 (April 2025 - March 2026).

This award recognizes our efforts in proposing stays that deeply savor Sado, including our accommodation plan "[Jalan Exclusive ★ Commemorating the World Heritage Registration of Sado Island's Gold Mine] Savor the Flavors of Sado's Seasonal Ingredients and Enjoy Bliss in Our Superb Bath (with 2 Meals)," in conjunction with the appeal of the World Cultural Heritage site "Sado Island's Gold Mine."

At HOTEL AZUMA, we offer unique Sado experiences in collaboration with the local community, such as viewing Sado Okesa performances within the hotel and providing transportation to the illuminated Kitazawa Flotation Plant Ruins. Our commitment to creating an inn that delivers a journey of discovery of Sado's charms, beyond just accommodation, has led to this award.

Spend a relaxing time in rooms overlooking the Sea of Japan.

Enjoy a special time in rooms with open-air baths overlooking the sea.

HOTEL AZUMA is a resort hotel located on the west coast of Sado Island.

The magnificent view, selected as one of Japan's Top 100 Sunsets, where the sun slowly sinks into the horizon, dyeing the sea and sky crimson, offers a special time unique to this place. You can enjoy the leisurely island time along with the ever-changing nature of the four seasons.

Open-air baths with superb views and kaiseki cuisine savoring Sado's seasonal flavors.

Kaiseki cuisine featuring fresh seafood from the waters around Sado and seasonal delicacies.

We offer a variety of bathing facilities, including an observation open-air bath with a panoramic view of the Sea of Japan, private open-air baths in the garden, and rooms with ocean-view open-air baths.

In addition, we serve kaiseki cuisine that utilizes fresh seafood caught in the waters around Sado and seasonal ingredients nurtured by the island's rich natural environment. You can enjoy Sado's unique gourmet cuisine while savoring the blessings of each season. Furthermore, in-house activities also add color to your stay.

Private open-air baths in the garden, soothed by the sound of waves. Room baths overlooking the Sea of Japan, enveloped in the warmth of wood.

Live saxophone performance in the lobby. Sado Okesa viewing within the hotel. Morning yoga in the 7000-tsubo garden.

Comment from HOTEL AZUMA's Okami (Proprietress), Seiko Fukami

We are deeply honored to receive the prestigious Best Planning Award at the "Jalan Award 2025 (Kanto/Koshinetsu Block)."

This award is a testament to the support we have received from our valued customers who frequent HOTEL AZUMA, as well as from the local community and our business partners. We express our sincere gratitude.

We will continue to welcome everyone with heartfelt hospitality, striving to make them feel "I'm glad I came to Sado" and "I want to visit again," through the scenery selected as one of Japan's Top 100 Sunsets, our hot springs, Sado's rich cuisine, and interactions with the local community.

Facility Overview

HOTEL AZUMA

Location: 548-1 Aira, Sado City, Niigata Prefecture

Phone Number: 0259-74-0001

Number of Rooms: 52

Check-in: 15:00 / Check-out: 11:00

Official Website: https://hotel-azuma.jp/

Instagram: https://www.instagram.com/azuma.sadoresort/

Sun Frontier Sado Co., Ltd.

Sun Frontier Sado Co., Ltd. aims to contribute to regional revitalization by challenging regional revitalization projects that leverage the charms of Sado City, Niigata Prefecture, a tourist destination with Japan's proud attractions, under the theme "Energizing Sado through Tourism!" The company is developing businesses including four accommodation facilities and transportation infrastructure such as taxis, tourist buses, and rental cars in Sado.

[Company Profile] Company Name: Sun Frontier Sado Co., Ltd. Representative Director & President: Tomoaki Horiguchi Established: November 2017 Head Office: 78-4 Chigusa, Sado City, Niigata Prefecture Business Activities: Hotel operation, travel agency, rental car, restaurant operation, etc. URL: https://www.sfsado.co.jp/

[Managed Facilities]

HOTEL OOSADO https://hotel-oosado.jp/

HOTEL AZUMA https://hotel-azuma.jp/

Tabino Hotel Sado https://sado.tabino-hotel.jp/

Donden Highland Lodge Nature Resort https://donden-sanso.jp/

Sado Seaside Resort & Spa https://www.akadomari.com/

Sado Outdoor Base https://gotosado.com/outdoorbase/

okesa Taxi https://www.okesa-taxi.jp/

okesa Sightseeing Bus https://bus.okesa-kanko.jp/

Kigaruni Rental Car https://kigaruni-cars.jp/