SUNDRED Forms Business Alliance with Mitsui Sumitomo Marine
SUNDRED and Mitsui Sumitomo Marine have formed a business alliance aimed at solving regional issues and fostering new industries. Combining their strengths, they aim to revitalize local economies and build a sustainable co-creation ecosystem.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 00:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 21:45 (484h 57m after Collected)
SUNDRED Corporation (Location: Shibuya-ku, Tokyo; Representative Director: Masanobu Todome; hereinafter “SUNDRED”), an “ecosystem builder for new industries” (※1) aiming to co-create 100 new industries, has concluded a business alliance agreement with Mitsui Sumitomo Insurance Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; hereinafter “Mitsui Sumitomo Marine”), a non-life insurance company promoting the resolution of regional issues and the realization of a sustainable society, on February 27, 2026, for the purpose of solving regional issues and creating new industries.
This alliance aims to build a new co-creation model that goes beyond mere information sharing, initiating co-creation projects based on regional issues and collectively promoting them from demonstration to commercialization and actual service delivery to society (hereinafter “social implementation”). Both companies aim to create sustainable regional industries and build a self-sustaining co-creation ecosystem in collaboration with diverse entities such as local governments, corporations, and startups.
※1 Ecosystem Builder: A role that connects diverse entities such as companies, local governments, and startups to create a mechanism where new industries continuously emerge.
## Business Alliance for Implementing Regional Issues as Business
Under this alliance, both companies will collaborate to create new businesses to address regional issues that are difficult for individual companies to solve, such as stagnating regional economies, declining populations, industrial decline, and responses to biodiversity.
By combining SUNDRED's co-creation design capabilities and project promotion power with Mitsui Sumitomo Marine's nationwide network of local governments and companies, and its expertise in regional issues, they will achieve execution-oriented co-creation that goes beyond mere concepts.
Both companies plan to jointly promote the following initiatives:
- Extraction of regional issues and design of co-creation themes
- Launch of co-creation partners by local governments, companies, startups, etc.
- Demonstration experiments by Living Labs (※2)
- Social implementation and business commercialization support
- Joint proposals to local public bodies and companies
※2 Living Lab: A mechanism where diverse stakeholders gather to collectively promote conception, demonstration, and implementation for solving social issues, thereby revitalizing local communities and society.
This will promote business creation that is continuously operated as actual services and businesses, rather than initiatives that merely end with traditional demonstration experiments.
## Executive Structure Combining the Strengths of Both Companies
SUNDRED is responsible for designing and promoting co-creation projects involving multiple companies, local governments, and startups, leading the construction of ecosystems for new industry creation.
On the other hand, Mitsui Sumitomo Marine specializes in securing demonstration fields and providing project execution platforms, leveraging its connections with local governments and companies nationwide, regional risk data, and achievements in public-private partnerships.
Through the collaboration of both companies, a system will be established to collectively promote activities from the extraction of regional issues and the design of co-creation themes to the implementation of demonstration experiments, social implementation, and business commercialization support. Furthermore, it will be possible to develop previously individual collaborations between administration and private companies, and new business development initiatives with external parties, into projects that lead to continuous business creation.
## New Implementation Model Through Co-creation × Living Lab
Due to population decline and changes in industrial structure, local
This alliance aims to build a new co-creation model that goes beyond mere information sharing, initiating co-creation projects based on regional issues and collectively promoting them from demonstration to commercialization and actual service delivery to society (hereinafter “social implementation”). Both companies aim to create sustainable regional industries and build a self-sustaining co-creation ecosystem in collaboration with diverse entities such as local governments, corporations, and startups.
※1 Ecosystem Builder: A role that connects diverse entities such as companies, local governments, and startups to create a mechanism where new industries continuously emerge.
## Business Alliance for Implementing Regional Issues as Business
Under this alliance, both companies will collaborate to create new businesses to address regional issues that are difficult for individual companies to solve, such as stagnating regional economies, declining populations, industrial decline, and responses to biodiversity.
By combining SUNDRED's co-creation design capabilities and project promotion power with Mitsui Sumitomo Marine's nationwide network of local governments and companies, and its expertise in regional issues, they will achieve execution-oriented co-creation that goes beyond mere concepts.
Both companies plan to jointly promote the following initiatives:
- Extraction of regional issues and design of co-creation themes
- Launch of co-creation partners by local governments, companies, startups, etc.
- Demonstration experiments by Living Labs (※2)
- Social implementation and business commercialization support
- Joint proposals to local public bodies and companies
※2 Living Lab: A mechanism where diverse stakeholders gather to collectively promote conception, demonstration, and implementation for solving social issues, thereby revitalizing local communities and society.
This will promote business creation that is continuously operated as actual services and businesses, rather than initiatives that merely end with traditional demonstration experiments.
## Executive Structure Combining the Strengths of Both Companies
SUNDRED is responsible for designing and promoting co-creation projects involving multiple companies, local governments, and startups, leading the construction of ecosystems for new industry creation.
On the other hand, Mitsui Sumitomo Marine specializes in securing demonstration fields and providing project execution platforms, leveraging its connections with local governments and companies nationwide, regional risk data, and achievements in public-private partnerships.
Through the collaboration of both companies, a system will be established to collectively promote activities from the extraction of regional issues and the design of co-creation themes to the implementation of demonstration experiments, social implementation, and business commercialization support. Furthermore, it will be possible to develop previously individual collaborations between administration and private companies, and new business development initiatives with external parties, into projects that lead to continuous business creation.
## New Implementation Model Through Co-creation × Living Lab
Due to population decline and changes in industrial structure, local