Sun-Eight Trading Co., Ltd., the Japanese importer of Italy's historic BABBI brand commercial products, hosts Pistachio Green Week!

Sun-Eight Trading Co., Ltd., handling the import and sale of BABBI confectionery ingredients, is holding 'Pistachio Green Week' from April 29th, in collaboration with patisseries across Japan to promote pistachio sweets.
キャンペーンNQ 73/100出典:PR Times

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  • 📰 Published: April 8, 2026 at 22:27
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Sun-Eight Trading Co., Ltd. (Representative Director: Masami Saito, Headquarters: Minato-ku, Tokyo), which handles the import, export, and sales of raw materials for confectionery and baking, is holding Pistachio Green Week to enjoy pistachios together with patisseries nationwide. Starting Wednesday, April 29th, sweets featuring the popular green-associated flavor "pistachio" will decorate showcases, bringing its new appeal to customers.

## ● What is BABBI
In the late 1940s, founder Attilio Babbi began producing gelato ingredients in the heart of Cesena, Italy. Valued for its authentic and fresh ingredients, it quickly became the center of the gelato industry.
A few years later, Babbi, wondering if he could propose new products by starting another production line during the winter when gelato production calms down, came up with wafers. These are the "VIENNESI" and "WAFERINI," which are known worldwide today as BABBI's specialties.

In 1952, BABBI was established to manufacture ingredients, cones, and wafers for gelato makers. Since then, under the policy of "creating the best products using high-quality raw materials by fully utilizing the manufacturing methods passed down from generation to generation," the company has sent numerous high-quality products into the world. Now celebrating its 74th anniversary, it has become a globally recognized brand of wafer and chocolate sweets, gelato, and confectionery ingredients.

Currently, Carlo, the founder's grandson, serves as CEO, and it has grown into a family business that has lasted for four generations. They produce numerous ingredients that can be used for everything from gelato to sweets and bread. Alongside their business activities, as a representative company of Emilia-Romagna, Italy, they also actively engage in contribution activities for the local community, global environment, society, education, and sports.

In Japan, Regalino Co., Ltd. imports and sells BABBI wafer and chocolate sweets, while Sun-Eight Trading Co., Ltd. imports and sells BABBI confectionery ingredients.

## ● The Beginning of BABBI Pistachio Green Week