2 Products Born from Over 100 Internal Ideas! New Business Program "Spark" LP Released
Key facts
- 2 Products Born from Over 100 Internal Ideas! New Business Program "Spark" LP Released
- Sun* has launched the landing page for its internal new business program "Spark," with two products already released in beta.
- Date: March 28, 2026
Direct answer
Sun* has launched the landing page for its internal new business program "Spark," with two products already released in beta.
- Citation
- 2 Products Born from Over 100 Internal Ideas! New Business Program "Spark" LP Released (March 28, 2026)
- Source
- PR Times
- Date
- March 28, 2026
Sun* has launched the landing page for its internal new business program "Spark," with two products already released in beta.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 19:51
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1417h 36m after Published)

Sun* announces the launch of the official landing page for "Spark," a new business program that "overcomes uncertainty through the multiplication of diverse talents and repeated trials."
From this project, which started in December 2024, two products have already been released as beta versions and are undergoing market value validation.
▶ Spark LP: https://sun-spark.jp
Background and Purpose of "Spark"
Sun* has supported companies in new business creation and DX, centered on BTC (Business, Tech, Creative). "Spark" is a mechanism launched not only for client support but also to further advance Sun*'s vision of "value creation." It aims to establish new businesses based on individual employee ideas and aspirations, creating a state where businesses can be continuously and sequentially generated without relying on chance or a select few talents.
Two Products Already Released in Beta
In "Spark," over 100 ideas have been submitted by members to date. Through a rigorous and rapid validation process using its unique "Stage League System," six projects have now advanced to the business validation phase.
The biggest feature is the immediate on-site validation using PoC/MVP, leveraging Sun*'s strengths in internal BTC (Business, Tech, Creative) resources, rather than just theoretical discussions. As the first phase of this, the following two products, "Ailla" and "BeCraft," have already released their beta versions and begun market value validation.
Ailla

This product uses AI to support hypothesis testing and service design in new business development.
By inputting business ideas and prerequisites, AI structures business hypotheses, automatically extracts key issues, and accelerates the hypothesis testing cycle.
Details here: https://sun-asterisk.com/news/pressrelease/5293/
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FAQ
What is the primary purpose and definition of the new business program 'Spark'?
The 'Spark' program, launched by Sun*, is designed to overcome uncertainty by multiplying diverse talents and conducting repeated trials to foster new business creation.
When did the 'Spark' new business program officially commence its operations?
The 'Spark' new business program initiated its activities in December 2024, and has since produced several innovative products.
How many internal ideas have been submitted by members to the 'Spark' program so far?
Over 100 innovative ideas have been submitted by various members to the 'Spark' program since its inception, fostering a rich pool of concepts.
What are the names of the two beta products that have already been released from the 'Spark' program?
The first two beta products released from the 'Spark' program are named 'Ailla' and 'BeCraft,' both currently undergoing market validation.
Can you describe the main functionality and purpose of the 'Ailla' product?
Ailla leverages AI to support the critical processes of hypothesis testing and service design within new business development initiatives.