"New Otani Club Diners Premium Card" Applications to Begin on May 18, 2026
Sumitomo Mitsui Trust Club and New Otani announced that applications for the "New Otani Club Diners Premium Card" will begin on May 18, 2026, in response to the needs of affluent individuals and based on their long-standing partnership. This invitation-only card offers Diners Club Premium Card services along with unique New Otani benefits.
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- 📰 Published: May 12, 2026 at 01:00
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Sumitomo Mitsui Trust Club Co., Ltd. (President & CEO: Nobuaki Yamaguchi / hereinafter, Diners Club), which issues Diners Club cards, and New Otani Co., Ltd. (President & CEO: Hajime Shimizu / hereinafter, New Otani) announced on September 22, 2025, that applications for the "New Otani Club Diners Premium Card" will commence on May 18, 2026.
● Background of Issuance
In recent years, foreign luxury hotels have successively entered Japan, increasing the demand for high-value-added hotel stays among affluent individuals. In the credit card industry, there has also been a rapid increase in demand for high-class cards that offer special experiences and services.
In light of this situation, Diners Club and New Otani, based on a trusting relationship spanning over half a century since their partnership began in 1970, developed this card to provide "authentic" experiences.
Diners Club, which issued Japan's first multi-purpose credit card in 1960, and the "New Otani Club," which was established in 1964 as Japan's first full-fledged hotel membership organization. Approximately 30 years have passed since the two companies began issuing the "New Otani Club Diners Card*." The finest hospitality woven by two brands—this card is born at long last.
> Please also refer to the press release distributed on September 22, 2025.
*For product details of the "New Otani Club Diners Card," please see the bottom of this press release.
● Card Design
The card design adopts a matte finish, based on the black brand color of the Diners Club Premium Card, and features a phoenix motif, symbolizing peace and happiness, wishing for the happiness of New Otani Club members. This powerful yet elegant design expresses the sophisticated worldview shared by both brands.
● Product Overview
Card Name
New Otani Club Diners Premium Card
International Brand
Diners Club
Issuing Company
Sumitomo Mitsui Trust Club Co., Ltd.
Annual Fee
Primary Member: 181,500 JPY (tax included) / Family Member: Free
Application Method
*Subject to prescribed screening
Invitation-only
① Invitation by Hotel New Otani or Diners Club
② Upgrade from "New Otani Club Diners Card"
Credit Limit
No fixed limit
*The credit limit is individually set based on each member's usage status and payment history.
Attached Insurance
Overseas Travel Accident Insurance: Accidental death/dismemberment up to 100 million JPY (with usage conditions)
Domestic Travel Accident Insurance: Accidental death/dismemberment up to 100 million JPY (with usage conditions)
Shopping Recovery: Up to 5 million JPY per year (with usage conditions), etc.
Attached Services
Diners Club Premium Card services and New Otani's unique services (details below)
< New Otani Club Diners Premium Card Launch Commemorative Campaign >
Until applications received on Tuesday, November 17, 2026
Benefit ①: A "Pierre Hermé Paris" afternoon tea to enjoy in your room during a free stay at "Executive House Zen" (limited to the first 100 applicants).
Benefit ②: A 30,000 JPY digital ticket for restaurant use at Hotel New Otani (Tokyo, Makuhari, Osaka, Hakata).
Benefit ③: 30,000 reward points awarded for spending 1.5 million JPY or more within 3 months of enrollment.
*The New Otani Club Diners Premium Card is an invitation-only card. Applicants must meet prescribed conditions.
● Attached Services
[Services provided by Hotel New Otani]
*Excluding double point service, year-end and New Year holidays (December 28 - January 3) are not eligible.
■ "Executive House Zen" Free Stay (1 night/year)
One complimentary night stay per year in a standard double/twin room (36㎡) at "Hotel New Otani (Tokyo) Executive House Zen," which has received a 5-star rating for seven consecutive years from the "Forbes Travel Guide" for its rigorous assessment of top-tier hospitality.
Hotel New Otani (Tokyo) "Executive House Zen" Executive House Zen Guest-only Lounge "ZEN LOUNGE"
"Executive House Zen" is a luxury hotel that invites guests to an extraordinary and relaxing hotel stay with its exclusive lounge for guests and attentive hospitality from dedicated concierges. At ZEN LOUNGE, guests can enjoy the hotel's exquisite cuisine six times a day, and also use the members-only sports club "Golden Spa New Otani" (sauna, gym, indoor pool) free of charge as many times as they wish during their stay.
● Background of Issuance
In recent years, foreign luxury hotels have successively entered Japan, increasing the demand for high-value-added hotel stays among affluent individuals. In the credit card industry, there has also been a rapid increase in demand for high-class cards that offer special experiences and services.
In light of this situation, Diners Club and New Otani, based on a trusting relationship spanning over half a century since their partnership began in 1970, developed this card to provide "authentic" experiences.
Diners Club, which issued Japan's first multi-purpose credit card in 1960, and the "New Otani Club," which was established in 1964 as Japan's first full-fledged hotel membership organization. Approximately 30 years have passed since the two companies began issuing the "New Otani Club Diners Card*." The finest hospitality woven by two brands—this card is born at long last.
> Please also refer to the press release distributed on September 22, 2025.
*For product details of the "New Otani Club Diners Card," please see the bottom of this press release.
● Card Design
The card design adopts a matte finish, based on the black brand color of the Diners Club Premium Card, and features a phoenix motif, symbolizing peace and happiness, wishing for the happiness of New Otani Club members. This powerful yet elegant design expresses the sophisticated worldview shared by both brands.
● Product Overview
Card Name
New Otani Club Diners Premium Card
International Brand
Diners Club
Issuing Company
Sumitomo Mitsui Trust Club Co., Ltd.
Annual Fee
Primary Member: 181,500 JPY (tax included) / Family Member: Free
Application Method
*Subject to prescribed screening
Invitation-only
① Invitation by Hotel New Otani or Diners Club
② Upgrade from "New Otani Club Diners Card"
Credit Limit
No fixed limit
*The credit limit is individually set based on each member's usage status and payment history.
Attached Insurance
Overseas Travel Accident Insurance: Accidental death/dismemberment up to 100 million JPY (with usage conditions)
Domestic Travel Accident Insurance: Accidental death/dismemberment up to 100 million JPY (with usage conditions)
Shopping Recovery: Up to 5 million JPY per year (with usage conditions), etc.
Attached Services
Diners Club Premium Card services and New Otani's unique services (details below)
< New Otani Club Diners Premium Card Launch Commemorative Campaign >
Until applications received on Tuesday, November 17, 2026
Benefit ①: A "Pierre Hermé Paris" afternoon tea to enjoy in your room during a free stay at "Executive House Zen" (limited to the first 100 applicants).
Benefit ②: A 30,000 JPY digital ticket for restaurant use at Hotel New Otani (Tokyo, Makuhari, Osaka, Hakata).
Benefit ③: 30,000 reward points awarded for spending 1.5 million JPY or more within 3 months of enrollment.
*The New Otani Club Diners Premium Card is an invitation-only card. Applicants must meet prescribed conditions.
● Attached Services
[Services provided by Hotel New Otani]
*Excluding double point service, year-end and New Year holidays (December 28 - January 3) are not eligible.
■ "Executive House Zen" Free Stay (1 night/year)
One complimentary night stay per year in a standard double/twin room (36㎡) at "Hotel New Otani (Tokyo) Executive House Zen," which has received a 5-star rating for seven consecutive years from the "Forbes Travel Guide" for its rigorous assessment of top-tier hospitality.
Hotel New Otani (Tokyo) "Executive House Zen" Executive House Zen Guest-only Lounge "ZEN LOUNGE"
"Executive House Zen" is a luxury hotel that invites guests to an extraordinary and relaxing hotel stay with its exclusive lounge for guests and attentive hospitality from dedicated concierges. At ZEN LOUNGE, guests can enjoy the hotel's exquisite cuisine six times a day, and also use the members-only sports club "Golden Spa New Otani" (sauna, gym, indoor pool) free of charge as many times as they wish during their stay.