Sukedachi Launches 'Sukedachi Research,' a Marketing Research Service for the Construction Industry, Leveraging a User Base of Over 220,000
Sukedachi Inc., operator of a matching platform for construction craftspeople, has launched 'Sukedachi Research,' a marketing research service specializing in the construction industry. The service targets the company's over 220,000 registered business users on its 'Sukedachi' app, enabling direct access to on-site workers who were previously difficult to reach. Through both quantitative and qualitative research, Sukedachi aims to support corporate product development and policy planning, fostering an ecosystem that meets the needs of the field.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 17:00
- 🔍 Collected: May 19, 2026 at 08:31
- 🤖 AI Analyzed: May 20, 2026 at 04:54 (20h 23m after Collected)
Sukedachi Inc., which operates a matching platform for construction sites and craftspeople, has announced the launch of 'Sukedachi Research,' a marketing research service specializing in the construction industry.
This service leverages the user base of its 'Sukedachi' app, which has over 220,000 registered businesses. It enables direct access to active craftspeople working on-site—a demographic difficult to reach with conventional survey methods—to support the acquisition of high-precision marketing data.
■ Background of 'Sukedachi Research'
Japan's construction industry has a structural challenge in collecting the authentic voices of skilled laborers working on-site. In general internet surveys, the pool of construction workers, especially front-line craftspeople, is small, making it difficult to obtain valid responses needed for product development and policy formulation.
Against this backdrop, Sukedachi established 'Sukedachi Research' as an industry-specific service to give back to society the insights it has accumulated through platform operations and joint research with public institutions, along with its extensive network of craftspeople.
Through this service, the company will build an ecosystem where real on-site feedback directly reaches manufacturers and service providers. This is expected to promote the adoption of products and services tailored to on-site needs, furthering the company's mission to 'make construction sites attractive workplaces.'
■ Features of 'Sukedachi Research'
1. Direct Access to Hard-to-Reach 'Active Craftspeople': The service allows for segmented surveys of the over 220,000 construction workers registered on the 'Sukedachi' app, based on attributes like trade (carpenter, electrician, interior finisher), residential area, and age. It can collect real opinions from craftspeople active on-site during the day.
2. From Quantitative to Qualitative Research: In addition to large-scale questionnaire surveys, the service can conduct online and in-person interviews with craftspeople who meet specific criteria. It uncovers deep insights into product usability and site-specific business customs, going beyond just numerical data.
3. Highly Specialized Research Design: Sukedachi's research team, equipped with expertise in the construction industry, supports the entire process from survey design to execution and analysis. They provide highly effective output based on an understanding of industry jargon and on-site context.
■ About Sukedachi
With the mission 'to make construction sites attractive workplaces,' the company operates the 'Sukedachi' app for matching craftspeople and construction companies. With over 220,000 registered businesses, it holds a dominant share in the construction industry's matching sector. The company also offers 'Sukedachi Shain' for job postings and direct scouting, and 'Sukedachi Gakuin' for online special education, providing multifaceted support to address labor shortages. Additionally, it has been running the 'Construction Industry Work Style Forum' since 2024 as a venue for government-industry-academia collaboration, with the next event scheduled for May 22, 2026, at Toranomon Hills Forum.
This service leverages the user base of its 'Sukedachi' app, which has over 220,000 registered businesses. It enables direct access to active craftspeople working on-site—a demographic difficult to reach with conventional survey methods—to support the acquisition of high-precision marketing data.
■ Background of 'Sukedachi Research'
Japan's construction industry has a structural challenge in collecting the authentic voices of skilled laborers working on-site. In general internet surveys, the pool of construction workers, especially front-line craftspeople, is small, making it difficult to obtain valid responses needed for product development and policy formulation.
Against this backdrop, Sukedachi established 'Sukedachi Research' as an industry-specific service to give back to society the insights it has accumulated through platform operations and joint research with public institutions, along with its extensive network of craftspeople.
Through this service, the company will build an ecosystem where real on-site feedback directly reaches manufacturers and service providers. This is expected to promote the adoption of products and services tailored to on-site needs, furthering the company's mission to 'make construction sites attractive workplaces.'
■ Features of 'Sukedachi Research'
1. Direct Access to Hard-to-Reach 'Active Craftspeople': The service allows for segmented surveys of the over 220,000 construction workers registered on the 'Sukedachi' app, based on attributes like trade (carpenter, electrician, interior finisher), residential area, and age. It can collect real opinions from craftspeople active on-site during the day.
2. From Quantitative to Qualitative Research: In addition to large-scale questionnaire surveys, the service can conduct online and in-person interviews with craftspeople who meet specific criteria. It uncovers deep insights into product usability and site-specific business customs, going beyond just numerical data.
3. Highly Specialized Research Design: Sukedachi's research team, equipped with expertise in the construction industry, supports the entire process from survey design to execution and analysis. They provide highly effective output based on an understanding of industry jargon and on-site context.
■ About Sukedachi
With the mission 'to make construction sites attractive workplaces,' the company operates the 'Sukedachi' app for matching craftspeople and construction companies. With over 220,000 registered businesses, it holds a dominant share in the construction industry's matching sector. The company also offers 'Sukedachi Shain' for job postings and direct scouting, and 'Sukedachi Gakuin' for online special education, providing multifaceted support to address labor shortages. Additionally, it has been running the 'Construction Industry Work Style Forum' since 2024 as a venue for government-industry-academia collaboration, with the next event scheduled for May 22, 2026, at Toranomon Hills Forum.