Okinawa-based Skincare Brand "SuiSavon-Shuri Soap-" Relaunches Face & Hand Foam Soap on July 1st, Also Holding Special "Summer! Summer! Summer!" Campaign

Shuri Soap Co., Ltd. (Shuri Sueyoshi-cho, Naha City, Okinawa Prefecture, CEO Kyosuke Ogata) will launch the "Botanical Rich "Marine Clay" Face & Hand Foam Soap" on Wednesday, July 1, 2026, under its Okinawa-based skincare brand "SuiSavon-Shuri Soap-". This product is a renewal and relaunch of the "Face & Hand Botanical Rich Foam Soap," for which many requests for its resale were received.

On the same day, Wednesday, July 1st, the special summer-limited "Summer! Summer! Summer!" campaign will also be held.

Even after its discontinuation, this product received many warm messages from customers saying, "I want to use it again." All aspects, including beauty ingredients, usability, and bottle design, have been reviewed and reborn into a product that can be used more comfortably. It contains "Kucha" (Okinawan sea mud), which is also used in Shuri Soap's popular marine clay facial soap, and while it saves the effort of lathering, it creates a gentle foam that cleanses while protecting the skin's moisture. Whether washing your hands or your face. With this one product, we aim to deliver a moment of moisture that brings a sigh of relief to your busy daily life.

Product Overview

Botanical Rich "Marine Clay" Face & Hand Foam Soap

Scent: Shikuwasa scent

Contents: 300ml

Price: 3,300 yen (tax included)

Release Date: Wednesday, July 1, 2026

Product Features: A foam soap for both face and hands, formulated with Okinawan seabed mud (Kucha) and Okinawan beauty ingredients.

Official Online Shop Sales Page

Botanical Rich "Marine Clay" Face & Hand Foam Soap Pouch (Refill)

Scent: Shikuwasa scent

Contents: 280ml

Price: 2,970 yen (tax included)

Release Date: Wednesday, July 1, 2026

A refill pouch type, also environmentally conscious for long-term use, will be available simultaneously.

Official Online Shop Sales Page

This year's "Summer! Summer! Summer!" campaign allows you to choose your favorite products!

Our company holds the "Summer! Summer! Summer!" event every July, where customers can freely combine items from a selection of eligible products.

This special campaign, available only during this period, allows you to choose from a total of 28 items, including the newly launched "Botanical Rich "Marine Clay" Face & Hand Foam Soap," Shuri Soap's popular "Marine Clay Facial Soap," and cool items recommended for summer.

Campaign Overview

Sales Period: Wednesday, July 1, 2026 - Friday, July 31, 2026

Sales Locations: Shuri Soap Gallery Shops / Concept Shops / Online Shop

Sales Price: Purchase 3 items for 8,470 yen (2,823 yen per item), Purchase 4 items for 11,220 yen (2,805 yen per item), Purchase 5 items for 13,750 yen (2,750 yen per item), Purchase 6 items for 16,170 yen (2,695 yen per item), Purchase 7 items for 18,480 yen (2,640 yen per item)

- 7 or more items: 2,640 yen per item

- All prices include tax.

What is SuiSavon-Shuri Soap- | A skincare brand pursuing Okinawan authenticity using Okinawan seabed mud and natural ingredients

SuiSavon-Shuri Soap- is an Okinawa-based skincare brand with the brand concept "Fragrance spreads. Memories revive.". Based on Okinawan plants and fruits, we pursue Okinawan authenticity in terms of fragrance, color, and ingredients.

We offer a diverse range of items that leverage the blessings of Okinawan nature, starting with our signature "Botanical Handmade Facial Soap," the "Essence Hand Cream" overflowing with serum, and the "Ryukyu White Marine Clay Facial Soap" containing Okinawan seabed mud. We aim to become a world-renowned Okinawa-based brand that brings joy to people worldwide.

SuiSavon-Shuri Soap- currently operates 20 stores within Okinawa Prefecture and 15 stores outside Okinawa Prefecture (including overseas) (Domestic: 1 store in Hokkaido, 4 stores in Tokyo, 2 stores in Kanagawa Prefecture, 1 store in Chiba Prefecture, 1 store in Osaka Prefecture, 1 store in Kyoto Prefecture, 1 store in Hyogo Prefecture, 1 store in Aichi Prefecture, 1 store in Hiroshima Prefecture, 1 store in Fukuoka Prefecture; Overseas: 1 store in Taiwan).

SuiSavon-Shuri Soap- Official Online Shop

Company Profile

Company Name: Shuri Soap Co., Ltd.

Representative: Kyosuke Ogata

Head Office Address: 4-6-6 Shuri Sueyoshi-cho, Naha City, Okinawa 903-0101

Established: April 2011

Business Activities: Retail business - Operation of SuiSavon -Shuri Soap-, Childcare business - Operation of Shurisora Nursery School.

Certifications and Awards:

Okinawa Prefecture "Okinawa Human Resource Development Company Certification" (commonly known as "Workplace Satisfaction Certification")

Okinawa Prefecture "Income Improvement Support Company Certification"

Received the Best Talent Innovation Award after being selected as the first finalist from Okinawa in Forbes JAPAN's "Forbes JAPAN SMALL GIANTS AWARD 2023-2024".

Support:

Financial support for the beach soccer team Soma Praia, support activities for the Okinawa Prefectural Foundation for the Care of Traffic Orphans, and donation of part of the sales from the "Shuri-SYURI-" project to support the reconstruction of Shuri Castle.

From October 2020 to February 2026, a total of 10,906,032 yen has been donated to the "Shuri Castle Fund" operated by the Okinawa Institute of Culture and Tourism and the "Shuri Castle Future Fund" operated by Okinawa Prefecture.