Okinawa-Based Skincare Brand “SuiSavon-Shuri Soap-” Operator Shuri Soap Co., Ltd. Appoints New Vice President and Director

Shuri Soap Co., Ltd. (Headquarters: Shuri Sueyoshi, Naha City, Okinawa Prefecture; President and CEO: Kyosuke Ogata), the company behind the Okinawa-based skincare brand “SuiSavon-Shuri Soap-”, announces the appointment of current Director Erika Yaya as Executive Director (Vice President) and current Executive Officer Yukiuko Koori as Director, effective June 26, 2026. These appointments aim to strengthen the company’s management foundation and maximize corporate value.

(From left) Erika Yaya, Yukiuko Koori

Background of the Appointments

Currently, Shuri Soap Co., Ltd. operates 35 stores in total across Japan and overseas under its skincare brand “SuiSavon-Shuri Soap-”. The brand was founded in October 2016 and will mark its 10th anniversary this year.

Originally centered on call center operations, the company launched its own retail business to provide a supportive environment for female employees returning to work after maternity leave—this initiative led to the birth of “SuiSavon-Shuri Soap-”. Starting with gentle, family-friendly soaps, the brand now offers a wide range of skincare, body care, and hair care products that harness the natural blessings of Okinawa.

In May of this year, the company opened its first overseas store in Taiwan, marking its initial step into international markets.

Under its vision of “Let Okinawa become a place for the world,” the company is committed to becoming a globally recognized cultural brand originating from Okinawa. To achieve sustainable growth and further enhance corporate value, the company has transitioned into a new management structure. While empowering women was the original catalyst for the brand’s creation, the new leadership—including these two newly appointed female executives—will further strengthen operational momentum and drive the company toward greater growth and advancement.

Under this new structure, the company will further enhance its operational capabilities and continue striving toward sustained growth.

Message from the New Vice President, Erika Yaya

I am honored to have been appointed Executive Director (Vice President).

I remain committed to listening to our customers, engaging with on-the-ground realities, and working through challenges together with my colleagues. I now embrace these responsibilities with an even greater sense of duty and renewed determination.

Shuri Soap exists today thanks to every single person who supports us: our store team members who engage with customers every day, our headquarters team who continuously refine our brand, our partners who stand by us, and our beloved customers who choose us.

Guided by our core principle of “Be helpful. Take action.” and inspired by our vision of “Let Okinawa become a place for the world,” we have come this far.

My personal goal is to build the most attractive workplace in Okinawa—a company where people want to gather. Through this journey, I’ve come to deeply believe that a brand is not built by products or stores alone, but through trust and mutual support among people. That’s why I will continue to cherish our relationships—with our team members, partners, local communities, customers, and every individual connected to us. We are still halfway through our journey, and we have many more challenges to take on and dreams to realize.

Going forward, I will never forget gratitude, take the highest responsibility, stay closest to the front lines, and strive to make everyone connected to Shuri Soap a devoted fan—delivering Okinawan value to the world.

[Profile]

Founding member of Coacus Co., Ltd., the predecessor of Shuri Soap Co., Ltd. Served as Head of the Kandou Department (now: Corporate Headquarters), then concurrently as Department Head for both the Call Center and Shuri Soap divisions and Director of the President’s Office. After serving as Executive Officer, appointed Director in 2021. With the transition to the new management structure, appointed to the newly established role of Executive Director (Vice President) effective June 1, 2026.

Message from the New Director, Yukiuko Koori

I joined Shuri Soap because I deeply resonated with its vision of “Let Okinawa become a place for the world.” Being appointed as Director in my third year is both a challenging opportunity and a chance to give back to the company and my hometown of Okinawa.

To ensure our company grows strong, kind, and principled, I will work closely with our team members and stakeholders, further strengthen internal management systems, and contribute to enhancing our corporate value.

[Profile]

Joined a restaurant chain operator as a new graduate. After serving as a store manager, moved to corporate headquarters to work in management and corporate affairs.

Later joined an IT venture, where she worked in management, project management, and strategic planning. Joined Coacus Co., Ltd.—predecessor of Shuri Soap Co., Ltd.—in 2023. After serving as Section Chief of the Corporate Division, appointed Executive Officer in 2025.

With the transition to the new management structure, appointed Director effective June 26, 2026.

Message from President and CEO, Kyosuke Ogata

I am truly delighted that Erika Yaya, a founding member, has been appointed Vice President, and that Yukiuko Koori, who joined our company in 2023 and has served as Executive Officer since 2025, has been appointed Director.

Erika has been instrumental in Shuri Soap’s journey for the past 16 years, making significant contributions to both brand and organizational growth. Especially since the pandemic, as an executive overseeing operations of over 150 staff, she has strengthened on-site and organizational capabilities, powerfully driving the company’s revenue and profit growth. More recently, she played a key role in launching our first overseas store in Taiwan and continues to lead this new venture as General Manager of the Taiwan branch.

Since joining in 2023, Yukiuko has tackled various strategic challenges at the core of our management, significantly contributing to business improvements, efficiency, and overall foundation strengthening.

With the appointment of two female executives—Vice President and Director—we are further committed to creating a workplace where women can thrive.

I am confident that Shuri Soap will move forward with even greater unity and strength toward becoming a globally recognized cultural brand from Okinawa.

We sincerely appreciate your continued support and patronage of Shuri Soap under its new leadership.

About SuiSavon-Shuri Soap- | A Skincare Brand Embracing Okinawa’s Natural Treasures

SuiSavon-Shuri Soap- is an Okinawa-based skincare brand with the concept “Fragrance unfolds. Memories return.”

We are dedicated to expressing Okinawa’s unique identity through the scents, colors, and ingredients of our products, inspired by Okinawan plants and fruits. From our original vibrant “Botanical Handmade Facial Soap,” to our nourishing “Essence Hand Cream,” and the “Ryukyu White Marine Clay Facial Soap” infused with Okinawan seabed mud, we offer a wide range of products that celebrate Okinawa’s natural gifts—aiming to become a globally loved brand from Okinawa.

SuiSavon-Shuri Soap- currently operates 20 stores in Okinawa Prefecture and 15 stores outside Okinawa (including overseas): Domestic: Hokkaido (1), Tokyo (4), Kanagawa (2), Chiba (1), Osaka (1), Kyoto (1), Hyogo (1), Aichi (1), Hiroshima (1), Fukuoka (1); Overseas: Taiwan (1).

Shuri Soap Co., Ltd. Official Website

SuiSavon-Shuri Soap- Official Online Store

Company Overview

Company Name: Shuri Soap Co., Ltd.

Representative: Kyosuke Ogata

Headquarters: 4-6-6 Shuri Sueyoshi, Naha City, Okinawa 903-0801

Founded: April 2011

Business Activities: Retail business (operation of SuiSavon-Shuri Soap-), Childcare business (operation of Shuri Sora Daycare Center)

Certifications and Awards:

Okinawa Prefecture “Okinawa Human Resource Development Enterprise Certification” (commonly known as “Great Place to Work” Certification)

Okinawa Prefecture “Income Improvement Support Enterprise Certification”

Awarded the “Best Talent Innovation Award” at the “Forbes JAPAN SMALL GIANTS AWARD 2023-2024” hosted by Forbes JAPAN, after being the first company from Okinawa to be selected as a finalist.

Support Activities:

Financial support for beach soccer team Soma Praia, support for the公益財団法人 Okinawa Traffic Orphans Development Association, and donation of a portion of sales from the Shuri Castle Revival Support Project “Shuri-SYURI-” to Shuri Castle restoration efforts. From October 2020 to February 2026, a total of 10,906,032 yen has been donated to the “Shuri Castle Fund” operated by the NPO Okinawa Mirai Island Foundation and the “Shuri Castle Future Fund” operated by Okinawa Prefecture.