Connecting Shonai's Cycle to the Future | New Challenges for SHONAI HOTEL SUIDEN TERRASSE
SHONAI HOTEL SUIDEN TERRASSE in Tsuruoka, Yamagata, announced its FY2026 strategy to strengthen regional 'cycles.' By enhancing food-centric initiatives and evolving into a destination hotel, it aims to foster 'relationship-oriented populations' beyond simple tourism.
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- 📰 Published: April 1, 2026 at 22:13
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 10:36 (473h 48m after Collected)
SHONAI HOTEL SUIDEN TERRASSE (SUIDEN TERRASSE Co., Ltd. / Tsuruoka City, Yamagata / General Manager: Yayoi Naka), entering fiscal year 2026, will re-examine its role as part of the 'cycle' woven by diverse resources such as Shonai's nature, culture, history, and food, and strengthen initiatives to carry that value into the future.
In Yamagata Shonai, where the sea, mountains, rivers, and plains are close together, there is a rich bounty nurtured throughout the four seasons and the human activities that support it. As a hotel rooted in the region, SUIDEN TERRASSE has been delivering its charm through experiences. In fiscal 2026, we will become even more deeply aware of that responsibility and role, aiming to remain an existence that embodies the Shonai cycle.
In particular, this year we will further strengthen initiatives starting with 'food.' For SUIDEN TERRASSE, 'food' is the most important entrance to touch the essence of the region, such as nature, culture, and history. Through the entire sequence from production to cooking, serving, and leading to experience, we aim for guests to feel the Shonai cycle itself.
Agriculture, as SUIDEN TERRASSE conceives it, is not merely a site of production but the very continuity of food and human activities that lasts through the seasons. In Shonai, there are diverse ingredients and many food professionals, including producers who support them. As a member of this community, the hotel has enhanced the value of food experiences by facing producers, selecting ingredients responsibly, expressing them as dishes, and delivering even the stories behind them.
In fiscal 2026, we will develop this concept further to promote initiatives that deepen understanding of Yamagata Shonai's cycle by delivering food not just as 'consumption' but as a series of experiences. This release introduces three specific projects as concrete initiatives: 'Growing (Agriculture),' 'Expressing (Cuisine),' and 'Telling (Sake/Culture).'
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Regions possess unique, world-class charm. Toward becoming a destination hotel that enhances existing resources and nurtures 'relationships.'
In April 2024, SUIDEN TERRASSE updated its mission to 'Connecting regional resources with the global tourism market.' Under this belief, during the seven years since opening, we have focused on unearthing tourism resources dormant in Yamagata Shonai and delivering their charm as experiences based at the hotel.
After that journey, in fiscal 2025, we transitioned to the '1 to 10' phase, reconstructing existing resources as high-value-added services and promoting initiatives with clearer goals and targets.
And in fiscal 2026, as the next stage, we will advance to a phase of nurturing 'relationships' where visitors and the region continue to interact, based on the value we have refined so far. We will work on creating new value that leads to the creation of relationship-oriented populations beyond mere exchange.
SUIDEN TERRASSE will further strengthen its function as a destination hotel in Yamagata Shonai and promote sustainable relationship-building through tourism.
In fiscal 2026, we will deploy initiatives centered on the following three projects:
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【Project 01 | Growing (Agriculture)】
Experience the agricultural activities of Yamagata Shonai
Experiencing everything from 'nurturing' to 'eating'
In Yamagata Shonai, where the sea, mountains, rivers, and plains are close together, there is a rich bounty nurtured throughout the four seasons and the human activities that support it. As a hotel rooted in the region, SUIDEN TERRASSE has been delivering its charm through experiences. In fiscal 2026, we will become even more deeply aware of that responsibility and role, aiming to remain an existence that embodies the Shonai cycle.
In particular, this year we will further strengthen initiatives starting with 'food.' For SUIDEN TERRASSE, 'food' is the most important entrance to touch the essence of the region, such as nature, culture, and history. Through the entire sequence from production to cooking, serving, and leading to experience, we aim for guests to feel the Shonai cycle itself.
Agriculture, as SUIDEN TERRASSE conceives it, is not merely a site of production but the very continuity of food and human activities that lasts through the seasons. In Shonai, there are diverse ingredients and many food professionals, including producers who support them. As a member of this community, the hotel has enhanced the value of food experiences by facing producers, selecting ingredients responsibly, expressing them as dishes, and delivering even the stories behind them.
In fiscal 2026, we will develop this concept further to promote initiatives that deepen understanding of Yamagata Shonai's cycle by delivering food not just as 'consumption' but as a series of experiences. This release introduces three specific projects as concrete initiatives: 'Growing (Agriculture),' 'Expressing (Cuisine),' and 'Telling (Sake/Culture).'
---
Regions possess unique, world-class charm. Toward becoming a destination hotel that enhances existing resources and nurtures 'relationships.'
In April 2024, SUIDEN TERRASSE updated its mission to 'Connecting regional resources with the global tourism market.' Under this belief, during the seven years since opening, we have focused on unearthing tourism resources dormant in Yamagata Shonai and delivering their charm as experiences based at the hotel.
After that journey, in fiscal 2025, we transitioned to the '1 to 10' phase, reconstructing existing resources as high-value-added services and promoting initiatives with clearer goals and targets.
And in fiscal 2026, as the next stage, we will advance to a phase of nurturing 'relationships' where visitors and the region continue to interact, based on the value we have refined so far. We will work on creating new value that leads to the creation of relationship-oriented populations beyond mere exchange.
SUIDEN TERRASSE will further strengthen its function as a destination hotel in Yamagata Shonai and promote sustainable relationship-building through tourism.
In fiscal 2026, we will deploy initiatives centered on the following three projects:
---
【Project 01 | Growing (Agriculture)】
Experience the agricultural activities of Yamagata Shonai
Experiencing everything from 'nurturing' to 'eating'