<Second Release of Butter Butler's 10th Anniversary Commemorative Giveaway!> From July 1, 2026, the popular 'Butter Financier' becomes an adorable life-size keychain.

Shukurei Co., Ltd. (President: Ryoichi Sakamoto, Head Office: Minato-ku, Tokyo) announces the second installment of its commemorative giveaway campaign celebrating the 10th anniversary of [Butter Butler], launching on July 1, 2026 (Wed).

◆ Overview of the Second Anniversary Commemorative Giveaway Campaign

The second wave of the anniversary giveaway features a life-size keychain modeled after the 'Butter Financier' packaging. Designed as a pouch, it stylishly stores small essentials like hair ties or lip balm. Simply attach it to your bag to instantly make your everyday outings more exciting.

【Gift Details】

Butter Financier packaging

Life-size keychain

【Campaign Period】

From July 1, 2026 (Wed)

【Eligibility】

Customers who purchase items totaling ¥4,320 or more (tax included)

【Participating Stores】

Permanent Stores: NEWoMan Shinjuku, Lumine Shinjuku, Ekiute Edition Shibuya, Tokyo Gift Palette, Ekiute Omiya, Fukuoka Airport International Departure Gate Store

Event Stores: Haneda Airport Terminal 2 Smile Tokyo, EXPASA Ebina (downhill), and others

*While supplies last. Offer ends when stock runs out.

◆ For Media Professionals

High-resolution images, logos, and other assets for editorial features or filming are available upon request.

If you require product samples for articles or program production, please contact us. We also welcome inquiries at the planning stage.

Contact us here >

◆ The Beloved 'Butter Financier' Since the Brand's Launch

Our Butter Financier is made with fermented butter from Europe and salt from Guérande, France. The exterior is baked to a crisp, golden-brown 'fox color,' while the interior is infused with a special maple-scented syrup for a moist, tender texture. Individually packaged and suitable for room-temperature storage, it's perfect as souvenirs or small gifts.

4 pieces: ¥1,080 (tax included)

6 pieces: ¥1,620 (tax included)

8 pieces: ¥2,160 (tax included)

12 pieces: ¥3,240 (tax included)

◆ A Decade of Gratitude from the Butler

On April 15, 2016, Butter Butler—the butter-centric sweets brand where butter takes center stage—opened its first store at NEWoMan Shinjuku. Thanks to your continued support, we are proud to celebrate our 10th anniversary this year.

2026 is the 'Butter Butler Year.'

We will roll out a series of campaigns and special events throughout the year to express our gratitude to our customers.

◆ Upcoming Anniversary Event: Fall 2026 – Exclusive Store-Only Items to Unite!? Even Revival Items...??

Taste the unique flavors found only at select stores, and relive nostalgic items no longer available.

We are preparing a special limited-time event exclusive to 'Butter Butler Year,' retracing the brand's 10-year journey.

Event details will be gradually announced on our dedicated page. Stay tuned for more exciting campaigns from the Butler, crafted with heartfelt appreciation.

・10th Anniversary Special Page

https://sucreyshopping.jp/butterbutler/10th-anniversary

◆ About Butter Butler

'My lord, here is a confection where butter takes center stage.'

Butter Butler is a dessert brand that puts butter in the spotlight, crafted with premium butter sourced from around the world. While butter typically plays a supporting role—enhancing richness, aroma, or flaky textures in Western pastries—here, butter is the star.

We invite you to savor our patissier's proudest creations.

◆ Store Information

・NEWoMan Shinjuku

Address: 2F, NEWoMan SHINJUKU, inside JR Shinjuku Station, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo

・Lumine Shinjuku

Address: B2, Lumine Shinjuku, 1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo

・Ekiute Edition Shibuya

Address: 1F, Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo

・Tokyo Gift Palette

Address: Yaesu North Exit, inside JR Tokyo Station, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo

・Ekiute Omiya

Address: Ekiute Omiya, inside JR Omiya Station Central Gate, 630 Kin-cho, Omiya-ku, Saitama City, Saitama Prefecture

・Fukuoka Airport International Departure Gate Store

Address: 3rd Floor, Fukuoka Airport International Passenger Terminal Building, Departure Gate Lounge, 739 Aoki, Higashi-ku, Fukuoka City, Fukuoka Prefecture

◆ Official Websites

<10th Anniversary Special Page> https://sucreyshopping.jp/butterbutler/10th-anniversary

<Homepage> https://sucreyshopping.jp/butterbutler

<X> https://x.com/butterbutlerjp

<Instagram> https://www.instagram.com/butterbutler_official/

<Facebook> https://www.facebook.com/butterbutler.jp/

◆ Company Overview

<Shukurei Co., Ltd.>

Founded: December 15, 2011

Head Office: 1-2-7 Kita-Aoyama, Minato-ku, Tokyo

Brands: Tokyo Milk Cheese Factory, The Maple Mania, Tsukiji Chitose, Coqueur, Oriental Chocolat by Coqueur, Butter Butler, The Master by Butter Butler, GENDY, Milfeuille Maison France, France, Lemon Shop by France, Strawberry Shop by France, Caramel Ghost House, The Taylor, Neko Chef, Cocoris, Dore, Fioratte, Drolly, The Dross, Bani, Woofy, Soltra, Banista, Shushu, Mirimiri