《Winner of the "Praised Souvenir" Category, 1st Place!》Butter Butler Receives Top Award in NEWoMan SHINJUKU's "Oshi Gourmet General Election"!
Butter Butler's popular "Butter Financier" has won first place in the "Praised Souvenir" category of the NEWoMan SHINJUKU "Oshi Gourmet General Election." The brand is celebrating its 10th anniversary and will launch various campaigns and limited-time products as a token of gratitude.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 23:10
- 🔍 Collected: May 8, 2026 at 14:31
- 🤖 AI Analyzed: May 8, 2026 at 21:48 (7h 16m after Collected)
Sucrey Co., Ltd. (Representative Director: Ryoichi Sakamoto, Headquarters: Minato-ku, Tokyo) announces that "Butter Financier," the No. 1 most popular product from "Butter Butler," has won first place in the "Praised Souvenir" category of the NEWoMan SHINJUKU "Oshi Gourmet General Election"!
Out of a total of 4,237 votes, it shone as the No. 1 winner in the "Praised Souvenir" category!
2026 marks Butter Butler's 10th anniversary since the opening of the NEWoMan Shinjuku store in 2016.
Butter Butler has walked alongside NEWoMan SHINJUKU since its opening.
The "NEWoMan SHINJUKU Oshi Gourmet General Election," an customer-voted event targeting sweets and deli shops in NEWoMan SHINJUKU, began on March 5, 2026. Butter Butler entered its signature product "Butter Financier," which has been loved for 10 years since the brand's inception, and this time splendidly won first place in the "Praised Souvenir" category!
We express our sincere gratitude for receiving such a valuable recognition and award in our 10th anniversary year since the brand's birth. We will continue to deliver "butter-centric butter sweets" as a beloved brand.
【Product Name】 Butter Financier
【Price】 4 pieces 1,188 yen (tax included)
【Available Stores】
・Permanent Stores
NEWoMan Shinjuku Store, Lumine Shinjuku Store,
Ecoute Edition Shibuya Store,
Tokyo Gift Palette Store, Ecute Omiya Store
Fukuoka Airport International Departure Gate Store
・Pop-up Stores
Haneda Airport Terminal 2 Smile Tokyo,
EXPASA Ebina (downbound) , others
◆A message from the Butler, with 10 years of gratitude
On April 15, 2016, Butter Butler, a butter-centric butter sweets brand, opened its first store in NEWoMan Shinjuku. Thanks to everyone's support, we have reached the significant milestone of our 10th anniversary this year.
2026 is the "Butter Butler year."
We will continuously roll out campaigns and special events throughout the year to show our gratitude to our customers.
Thank you message from the Butler:
Oh, has so much time passed already?
The smiles that spill from our masters each time they eat are what the butler desires most of all. On this 10th anniversary, we will continuously plan special events to further entertain our masters. We promise to continue delivering "butter-centric butter sweets" worthy of the finest tea time. Now, how about one today?
◆Popular Selection on Sale in Special 10th Anniversary Packaging
"Butler Selection" is a set combining the "Butter Financier," which won first place in the "Praised Souvenir" category of the "NEWoMan SHINJUKU Oshi Gourmet General Election," and the "Butter Galette," which has an irresistible crispy, melt-in-your-mouth texture.
This time, it will be sold for a limited period with a special 10th-anniversary logo. It is a sparkling item featuring the words "10TH ANNIVERSARY" jumping out from a cloche.
◆Product Information
【Product Name】 Butler Selection 10th Anniversary Limited Package
【Price】 16 pieces 3,240 yen (tax included)
＜Contents＞ Butter Financier 8 pieces
Butter Galette 8 pieces
【Available Stores】
・Permanent Stores
NEWoMan Shinjuku Store, Lumine Shinjuku Store,
Ecoute Edition Shibuya Store,
Tokyo Gift Palette Store, Ecute Omiya Store
Fukuoka Airport International Departure Gate Store
・Pop-up Stores
Haneda Airport Terminal 2 Smile Tokyo,
EXPASA Ebina (downbound) , others
*Limited time only, sales end when stock runs out. Please inquire at each store regarding the start date of sales.
◆10th Anniversary Special Website
To commemorate the 10th anniversary, we have opened a special website filled with gratitude.
We will continuously update information of interest, such as the latest campaign and event details and our journey so far. Please take a look.
・10th Anniversary Special Website
https://sucreyshopping.jp/butterbutler/10th-anniversary
◆About Butter Butler
"Master. These are sweets where butter plays the leading role."
Butter Butler's sweets feature butter made from carefully selected butters from around the world. Butter, which usually enhances richness and aroma, or creates a crispy texture, subtly supports the deliciousness of Western confectionery from behind the scenes.
Out of a total of 4,237 votes, it shone as the No. 1 winner in the "Praised Souvenir" category!
2026 marks Butter Butler's 10th anniversary since the opening of the NEWoMan Shinjuku store in 2016.
Butter Butler has walked alongside NEWoMan SHINJUKU since its opening.
The "NEWoMan SHINJUKU Oshi Gourmet General Election," an customer-voted event targeting sweets and deli shops in NEWoMan SHINJUKU, began on March 5, 2026. Butter Butler entered its signature product "Butter Financier," which has been loved for 10 years since the brand's inception, and this time splendidly won first place in the "Praised Souvenir" category!
We express our sincere gratitude for receiving such a valuable recognition and award in our 10th anniversary year since the brand's birth. We will continue to deliver "butter-centric butter sweets" as a beloved brand.
【Product Name】 Butter Financier
【Price】 4 pieces 1,188 yen (tax included)
【Available Stores】
・Permanent Stores
NEWoMan Shinjuku Store, Lumine Shinjuku Store,
Ecoute Edition Shibuya Store,
Tokyo Gift Palette Store, Ecute Omiya Store
Fukuoka Airport International Departure Gate Store
・Pop-up Stores
Haneda Airport Terminal 2 Smile Tokyo,
EXPASA Ebina (downbound) , others
◆A message from the Butler, with 10 years of gratitude
On April 15, 2016, Butter Butler, a butter-centric butter sweets brand, opened its first store in NEWoMan Shinjuku. Thanks to everyone's support, we have reached the significant milestone of our 10th anniversary this year.
2026 is the "Butter Butler year."
We will continuously roll out campaigns and special events throughout the year to show our gratitude to our customers.
Thank you message from the Butler:
Oh, has so much time passed already?
The smiles that spill from our masters each time they eat are what the butler desires most of all. On this 10th anniversary, we will continuously plan special events to further entertain our masters. We promise to continue delivering "butter-centric butter sweets" worthy of the finest tea time. Now, how about one today?
◆Popular Selection on Sale in Special 10th Anniversary Packaging
"Butler Selection" is a set combining the "Butter Financier," which won first place in the "Praised Souvenir" category of the "NEWoMan SHINJUKU Oshi Gourmet General Election," and the "Butter Galette," which has an irresistible crispy, melt-in-your-mouth texture.
This time, it will be sold for a limited period with a special 10th-anniversary logo. It is a sparkling item featuring the words "10TH ANNIVERSARY" jumping out from a cloche.
◆Product Information
【Product Name】 Butler Selection 10th Anniversary Limited Package
【Price】 16 pieces 3,240 yen (tax included)
＜Contents＞ Butter Financier 8 pieces
Butter Galette 8 pieces
【Available Stores】
・Permanent Stores
NEWoMan Shinjuku Store, Lumine Shinjuku Store,
Ecoute Edition Shibuya Store,
Tokyo Gift Palette Store, Ecute Omiya Store
Fukuoka Airport International Departure Gate Store
・Pop-up Stores
Haneda Airport Terminal 2 Smile Tokyo,
EXPASA Ebina (downbound) , others
*Limited time only, sales end when stock runs out. Please inquire at each store regarding the start date of sales.
◆10th Anniversary Special Website
To commemorate the 10th anniversary, we have opened a special website filled with gratitude.
We will continuously update information of interest, such as the latest campaign and event details and our journey so far. Please take a look.
・10th Anniversary Special Website
https://sucreyshopping.jp/butterbutler/10th-anniversary
◆About Butter Butler
"Master. These are sweets where butter plays the leading role."
Butter Butler's sweets feature butter made from carefully selected butters from around the world. Butter, which usually enhances richness and aroma, or creates a crispy texture, subtly supports the deliciousness of Western confectionery from behind the scenes.