《20th Anniversary》Japan's First Brownie Specialty Store côte cour Celebrates its 20th Year with a Commemorative Campaign
The first brownie specialist in Japan, côte cour, marks its 20th anniversary on April 29, 2026. To celebrate, a campaign offering exclusive anniversary charms to customers will be held at various locations.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:10
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:07 (13h 35m after Collected)
côte cour Tokyo Brownie
Shukurei Inc. (President: Ryoichi Sakamoto, Headquarters: Minato-ku, Tokyo) announces that côte cour, Japan's first brownie specialty store, celebrates its 20th anniversary since its brand launch on April 29, 2026.
~ Celebrating 20 Years of Gratitude with an Anniversary Campaign ~
côte cour 20th Anniversary Original Charm
côte cour was born from a desire to bring the authentic taste of brownies to people in Japan. Cherishing that vision, we have continued to refine our flavors by carefully selecting ingredients and perfecting our manufacturing processes. We are deeply grateful to our customers who have supported us over these past 20 years.
Starting April 29, we will begin our anniversary celebrations to express our gratitude.
The first phase is a gift campaign for a '20th Anniversary Novelty.' Customers who purchase 3,700 yen or more (including tax) will receive a 20th Anniversary Original Charm.
These elegant original charms feature the brand's logo on its signature color background. Each store, including the Ebisu Main Store, offers a different design, with the back featuring artwork from our packaging. The distinct designs for each shop make them collectible items.
Use them for your keys or as a unique bag tag. Available now in limited quantities. Please visit us during this special occasion.
[Launch Date] Wednesday, April 29, 2026~
[Target Stores] Ebisu Main Store, Tokyo Gift Palette Store, Matsuya Ginza Store, Haneda Airport Terminal 2 Kin-no-Tsubasa Store, Lumine Tachikawa Store, Lazona Kawasaki Plaza Store
*Quantities are limited; campaign ends when stock runs out.
Five Commitments We Maintain as a Brownie Specialty Store
1. Delivering the Same Deliciousness for 20 Years
At côte cour, we have protected our 'standards of deliciousness' throughout our 20-year journey. Simultaneously, we finely adjust the blend of couverture chocolate, material balance, and baking conditions according to the season and the state of the ingredients. We are always pursuing the optimal state. Evolution for the sake of consistent taste—that is the côte cour brownie.
2. Redefining Room-Temperature Sweets: 'A Brownie Like Raw Chocolate'
Our brownies defy the general image of brownies. While the surface is light and crisp, the inside is surprisingly moist and chewy. We've optimized the top layer's batter and baking temperature for that initial crispness, combined with a rich, raw-chocolate-like interior.
3. Dedication to Slight Temperature Differences
Everything starts with temperature. Chocolate and eggs are managed at precise temperatures before being incorporated to maintain a constant batter temperature. The environment is adjusted daily based on temperature and humidity to ensure the ideal 'chewy' texture.
4. Hand-drawn Patterns: No Two are the Same
The beautiful patterns on the top are not machine-made but carefully drawn by hand by artisans. This hand-work adds a unique warmth and value to every piece.
5. As a Gift Filled with Emotion
The appeal goes beyond the taste. The high-quality package design builds anticipation from the moment you hold it. côte cour is chosen by many for those special moments and gifts to loved ones.
*Ribbon service is exclusive to the Ebisu Main Store.
◆ Brand Information
Bringing the true taste of brownies to Japan.
Shukurei Inc. (President: Ryoichi Sakamoto, Headquarters: Minato-ku, Tokyo) announces that côte cour, Japan's first brownie specialty store, celebrates its 20th anniversary since its brand launch on April 29, 2026.
~ Celebrating 20 Years of Gratitude with an Anniversary Campaign ~
côte cour 20th Anniversary Original Charm
côte cour was born from a desire to bring the authentic taste of brownies to people in Japan. Cherishing that vision, we have continued to refine our flavors by carefully selecting ingredients and perfecting our manufacturing processes. We are deeply grateful to our customers who have supported us over these past 20 years.
Starting April 29, we will begin our anniversary celebrations to express our gratitude.
The first phase is a gift campaign for a '20th Anniversary Novelty.' Customers who purchase 3,700 yen or more (including tax) will receive a 20th Anniversary Original Charm.
These elegant original charms feature the brand's logo on its signature color background. Each store, including the Ebisu Main Store, offers a different design, with the back featuring artwork from our packaging. The distinct designs for each shop make them collectible items.
Use them for your keys or as a unique bag tag. Available now in limited quantities. Please visit us during this special occasion.
[Launch Date] Wednesday, April 29, 2026~
[Target Stores] Ebisu Main Store, Tokyo Gift Palette Store, Matsuya Ginza Store, Haneda Airport Terminal 2 Kin-no-Tsubasa Store, Lumine Tachikawa Store, Lazona Kawasaki Plaza Store
*Quantities are limited; campaign ends when stock runs out.
Five Commitments We Maintain as a Brownie Specialty Store
1. Delivering the Same Deliciousness for 20 Years
At côte cour, we have protected our 'standards of deliciousness' throughout our 20-year journey. Simultaneously, we finely adjust the blend of couverture chocolate, material balance, and baking conditions according to the season and the state of the ingredients. We are always pursuing the optimal state. Evolution for the sake of consistent taste—that is the côte cour brownie.
2. Redefining Room-Temperature Sweets: 'A Brownie Like Raw Chocolate'
Our brownies defy the general image of brownies. While the surface is light and crisp, the inside is surprisingly moist and chewy. We've optimized the top layer's batter and baking temperature for that initial crispness, combined with a rich, raw-chocolate-like interior.
3. Dedication to Slight Temperature Differences
Everything starts with temperature. Chocolate and eggs are managed at precise temperatures before being incorporated to maintain a constant batter temperature. The environment is adjusted daily based on temperature and humidity to ensure the ideal 'chewy' texture.
4. Hand-drawn Patterns: No Two are the Same
The beautiful patterns on the top are not machine-made but carefully drawn by hand by artisans. This hand-work adds a unique warmth and value to every piece.
5. As a Gift Filled with Emotion
The appeal goes beyond the taste. The high-quality package design builds anticipation from the moment you hold it. côte cour is chosen by many for those special moments and gifts to loved ones.
*Ribbon service is exclusive to the Ebisu Main Store.
◆ Brand Information
Bringing the true taste of brownies to Japan.