New Mille-feuille Specialty Shop 'MILLI MILLI' to Open at Isetan Shinjuku on May 20, 2026

Shucrey Co., Ltd. (President: Ryoichi Sakamoto, HQ: Minato-ku, Tokyo) will open a new brand, MILLI MILLI, at Isetan Shinjuku on Wednesday, May 20, 2026.

### Brand Overview MILLI MILLI is a new confectionery brand that reinterprets the traditional French mille-feuille through Japanese materials and sensibilities. It will open as an exclusive brand for Isetan Shinjuku on May 20, 2026. The brand pursues a harmony of light texture and multilayered flavors created by 1944 layers of puff pastry. These sweets are proposed not only as gifts but also as treats to make everyday moments a little more special. The name 'MILLI MILLI' is derived from 'Mille' (meaning a thousand in French), part of 'Mille-feuille,' repeated rhythmically to represent the lightness and overlapping layers of the pastry.

### 'Wearing Aesthetics': A New Form of Mille-feuille MILLI MILLI was born by overlapping traditional French mille-feuille with unique Japanese materials and delicate aesthetics. The goal was to create a flavor that is not overly flamboyant but remains memorable. By honing a delicate Japanese sensibility, the materials paired with the pastry were carefully selected, fusing Japanese elements with classic Western confectionery. The balance of taste and texture was meticulously designed, where different elements—pastry, cream, and chocolate—overlap to create a complex yet harmonious experience. Based on respect for tradition, the products were crafted to be light and approachable for everyone, while simultaneously conveying a sense of high quality through both visual and gustatory perfection.

### 'Choosing' as an Expression of Taste The brand concept is 'A Part of You.' Based on the premise that a gift reflects the giver themselves, the packaging and shoppers were designed with an aesthetic focus and meticulous attention to detail. The high visibility and impactful presence are designed to leave an impression at a glance, making it a product people instinctively trust to represent their own taste. Sweets are not just for special days; they are meant to turn 'ordinary days'—like a weekday after finishing work early or a quiet weekend afternoon—into small anniversaries. Whether it is a box chosen for oneself or a gift for a loved one, MILLI MILLI aims to be 'a confection where the reason for choosing it can be shared.' We deliver a new gift experience where even the act of 'choosing' is part of the design.

### Brand Logo The logo depicts a person riding a cheetah, representing the sweets and the customer moving forward together as one. The cheetah signifies the 'lightness and delicacy' of the sweets, while the rider signifies the 'customer's sense of style.' This logo is a symbol of self-expression.

### Product Introduction #### Mille-feuille: 1944 layers of light and deep flavor The signature mille-feuille features a structure of 1944 layers—created by stacking three sheets of 648-layer puff pastry. This proud creation is designed to achieve a light mouthfeel, a delicate crumbling texture, and a lingering aftertaste. While returning to the roots of traditional French sweets, we incorporate Japanese ingredients such as Matcha, Yuzu, and Lemon, combined with creams of Pistachio, Hazelnut, and Vanilla.

**Lineup:** - 6 pcs: 1,620 JPY (Matcha Pistache / Yuzu Vanille, 3 each) - 9 pcs: 2,430 JPY (Matcha Pistache / Yuzu Vanille / Citron Noisette, 3 each) - 12 pcs: 3,240 JPY (Matcha Pistache / Yuzu Vanille / Citron Noisette, 4 each) - 24 pcs: 6,480 JPY (Matcha Pistache / Yuzu Vanille / Citron Noisette, 8 each)

**Matcha Pistache:** A mille-feuille sandwiching Uji Matcha cream mixed with pistachio paste and dice between New Zealand-made puff pastry, finished with a milk chocolate coating. Enjoy the triple harmony of the light, crispy pastry, the dignified bitterness of Matcha, and the mellow sweetness and richness of pistachio, all layered with chocolate.

**Yuzu Vanille:** A refreshing combination of Yuzu and Vanilla flavors.