New Mille-feuille Specialist 'MILLI MILLI' to Open Exclusively at Isetan Shinjuku on May 20, 2026
Shukurey Co., Ltd. will launch its new premium brand 'MILLI MILLI' at Isetan Shinjuku, featuring innovative mille-feuille with 1,944 layers of delicate pastry blended with Japanese ingredients.
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- 📰 Published: April 22, 2026 at 21:10
- 🔍 Collected: April 23, 2026 at 00:02 (2h 52m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 03:20 (3h 18m after Collected)
Shukurey Co., Ltd. (President: Ryoichi Sakamoto, Head Office: Minato-ku, Tokyo) will open a new brand, MILLI MILLI, at the Isetan Shinjuku store on Wednesday, May 20, 2026.
◆ Brand Overview
MILLI MILLI, a new sweets brand that combines the traditional French pastry mille-feuille with Japanese ingredients and sensibilities, will open as an exclusive brand for the Isetan Shinjuku store on Wednesday, May 20, 2026.
The mille-feuille pursues a harmony of light texture and multi-layered flavor created by 1,944 layers of puff pastry. We propose it not only as a gift but also as a treat to make your everyday moments a little more special.
The brand name is derived from 'Mille' (meaning one thousand), part of the French word 'Mille-feuille' (thousand layers). By repeating it rhythmically, we expressed the lightness of the pie and the overlapping layers.
◆ A New Form: 'Mille-feuille Wearing Aesthetic Sense'
MILLI MILLI was born by overlapping French traditional mille-feuille with Japanese ingredients and delicate aesthetic sense.
Our goal was a taste that is not overly ornate yet leaves a lasting impression. We sharpened the delicate Japanese senses to select ingredients that match the pie, fusing Japanese-ness with classic Western sweets. Furthermore, by layering different elements—pie, cream, and chocolate—we carefully designed a balance of flavor and texture that is complex yet harmonious.
While honoring tradition, we have enhanced the degree of completion from both visual and gustatory aspects so that it becomes a light and friendly pastry for everyone while also conveying a sense of high quality.
◆ 'Choosing' Itself Becomes an Expression of Sense
The brand concept is 'A Part of You.' Based on the premise that a gift reflects the giver themselves, we have infused the packaging and shoppers with aesthetic sense and applied meticulous attention to detail. The design has a high level of visibility and a presence that is memorable at a glance, allowing customers to intuitively feel it as something they can entrust their own sense to.
Sweets are not just for special days. Weekdays after finishing work early or quiet weekend afternoons—we want to be the presence that changes such 'ordinary days' into small anniversaries.
A box chosen for yourself. A gift chosen while thinking of someone special. In both cases, we aim for it to be a 'pastry whose reason for being chosen can be told.' We deliver a new gift experience designed not only for taste but for the act of 'choosing' itself.
This is a carefully crafted proposal precisely because Isetan Shinjuku is a place where many people choose important gifts.
◆ About the Brand Logo
The logo depicts a person riding a cheetah, representing the sweets and the customer moving forward together as one. The cheetah signifies the 'lightness and delicacy' of the sweets, and the rider signifies the 'customer's sense.' In other words, this logo is not just an animal, but a 'symbol representing yourself.'
◆ Product Introduction
◇ Mille-feuille: 1,944 layers creating a light and deep flavor.
The flagship 'Mille-feuille' features a structure of 1,944 layers in total, made by stacking three pieces of 648-layer puff pastry. This is our proud creation, designed to achieve both a light mouthfeel that melts delicately and a deep lingering aftertaste.
While returning to traditional French pastry, we incorporate Japanese-exclusive ingredients such as Matcha, Yuzu, and Lemon, and combine them with creams like Pistachio, Hazelnut, and Vanilla. The layering of pie, cream, and chocolate creates a complex yet harmonious taste.
6-piece set: 1,620 yen (tax included) [Matcha Pistache / Yuzu Vanille 3 each]
9-piece set: 2,430 yen (tax included) [Matcha Pistache / Yuzu Vanille / Citron Noisette 3 each]
12-piece set: 3,240 yen (tax included) [Matcha Pistache / Yuzu Vanille / Citron Noisette 4 each]
24-piece set: 6,480 yen (tax included) [Matcha Pistache / Yuzu Vanille / Citron Noisette 8 each]
◇ Mille-feuille Matcha Pistache
A mille-feuille featuring cream made from Uji Matcha, pistachio paste, and diced pistachios, sandwiched between New Zealand-made puff pastry. It is finished with a coating of milk chocolate. Enjoy the triple harmony of the crispy light pie texture, the dignified bitterness of Matcha, and the mellow sweetness and richness of pistachio, all layered with chocolate.
◇ Mille-feuille Yuzu Vanille
[Details omitted but following the same quality...]
◆ Brand Overview
MILLI MILLI, a new sweets brand that combines the traditional French pastry mille-feuille with Japanese ingredients and sensibilities, will open as an exclusive brand for the Isetan Shinjuku store on Wednesday, May 20, 2026.
The mille-feuille pursues a harmony of light texture and multi-layered flavor created by 1,944 layers of puff pastry. We propose it not only as a gift but also as a treat to make your everyday moments a little more special.
The brand name is derived from 'Mille' (meaning one thousand), part of the French word 'Mille-feuille' (thousand layers). By repeating it rhythmically, we expressed the lightness of the pie and the overlapping layers.
◆ A New Form: 'Mille-feuille Wearing Aesthetic Sense'
MILLI MILLI was born by overlapping French traditional mille-feuille with Japanese ingredients and delicate aesthetic sense.
Our goal was a taste that is not overly ornate yet leaves a lasting impression. We sharpened the delicate Japanese senses to select ingredients that match the pie, fusing Japanese-ness with classic Western sweets. Furthermore, by layering different elements—pie, cream, and chocolate—we carefully designed a balance of flavor and texture that is complex yet harmonious.
While honoring tradition, we have enhanced the degree of completion from both visual and gustatory aspects so that it becomes a light and friendly pastry for everyone while also conveying a sense of high quality.
◆ 'Choosing' Itself Becomes an Expression of Sense
The brand concept is 'A Part of You.' Based on the premise that a gift reflects the giver themselves, we have infused the packaging and shoppers with aesthetic sense and applied meticulous attention to detail. The design has a high level of visibility and a presence that is memorable at a glance, allowing customers to intuitively feel it as something they can entrust their own sense to.
Sweets are not just for special days. Weekdays after finishing work early or quiet weekend afternoons—we want to be the presence that changes such 'ordinary days' into small anniversaries.
A box chosen for yourself. A gift chosen while thinking of someone special. In both cases, we aim for it to be a 'pastry whose reason for being chosen can be told.' We deliver a new gift experience designed not only for taste but for the act of 'choosing' itself.
This is a carefully crafted proposal precisely because Isetan Shinjuku is a place where many people choose important gifts.
◆ About the Brand Logo
The logo depicts a person riding a cheetah, representing the sweets and the customer moving forward together as one. The cheetah signifies the 'lightness and delicacy' of the sweets, and the rider signifies the 'customer's sense.' In other words, this logo is not just an animal, but a 'symbol representing yourself.'
◆ Product Introduction
◇ Mille-feuille: 1,944 layers creating a light and deep flavor.
The flagship 'Mille-feuille' features a structure of 1,944 layers in total, made by stacking three pieces of 648-layer puff pastry. This is our proud creation, designed to achieve both a light mouthfeel that melts delicately and a deep lingering aftertaste.
While returning to traditional French pastry, we incorporate Japanese-exclusive ingredients such as Matcha, Yuzu, and Lemon, and combine them with creams like Pistachio, Hazelnut, and Vanilla. The layering of pie, cream, and chocolate creates a complex yet harmonious taste.
6-piece set: 1,620 yen (tax included) [Matcha Pistache / Yuzu Vanille 3 each]
9-piece set: 2,430 yen (tax included) [Matcha Pistache / Yuzu Vanille / Citron Noisette 3 each]
12-piece set: 3,240 yen (tax included) [Matcha Pistache / Yuzu Vanille / Citron Noisette 4 each]
24-piece set: 6,480 yen (tax included) [Matcha Pistache / Yuzu Vanille / Citron Noisette 8 each]
◇ Mille-feuille Matcha Pistache
A mille-feuille featuring cream made from Uji Matcha, pistachio paste, and diced pistachios, sandwiched between New Zealand-made puff pastry. It is finished with a coating of milk chocolate. Enjoy the triple harmony of the crispy light pie texture, the dignified bitterness of Matcha, and the mellow sweetness and richness of pistachio, all layered with chocolate.
◇ Mille-feuille Yuzu Vanille
[Details omitted but following the same quality...]