"With gratitude for 10 years from your Butler" - Butter Butler Celebrates Its 10th Anniversary on April 15, 2026

Shukurei Co., Ltd. (President & CEO: Ryoichi Sakamoto, Headquarters: Minato-ku, Tokyo) announces campaign and event information to commemorate the 10th anniversary of the birth of 'Butter Butler'. Butter Butler 10th Anniversary Logo Butler Selection 10th Anniversary Limited Package ◆ With gratitude for 10 years from your Butler On April 15, 2016, 'Butter Butler', a butter sweets brand where butter takes center stage, opened its first store in NEWoMan Shinjuku. Thanks to everyone's support, we have reached the major milestone of our 10th anniversary this year. 2026 is the 'Butter Butler year'. We will be rolling out campaigns and special events to express our gratitude to our customers one after another throughout the year. Thank you comment from the Butler Oh my, has so much time passed already? The smiles that spill from my master every time they enjoy our sweets are a butler's greatest desire. For our 10th anniversary milestone, we will be preparing a series of special events to serve our master even further. We promise to continue delivering 'butter-centric butter sweets' worthy of the finest tea breaks. Now, how about one for today as well? ◆ Report from the Butler ①: Our popular selection goes on sale in a special 10th-anniversary package The 'Butler Selection' is an assortment of our undisputed No.1 popular product, the 'Butter Financier', which won the first overall Grand Prix at the 'JR East Souvenir Awards', and the 'Butter Galette', which has an irresistible crispy and crumbly texture. We are now offering this in a special limited-time package featuring the 10th-anniversary logo. It is a stunning item where the words '10TH ANNIVERSARY' pop out shining from the cloche. ◆ Product Information [Product Name] Butler Selection 10th Anniversary Limited Package [Price] 16 pieces: 3,240 yen (tax included) 8 Butter Financiers, 8 Butter Galettes [Release Date] Sequentially from Wednesday, April 15, 2026 [Participating Stores] Permanent Stores: NEWoMan Shinjuku, Lumine Shinjuku, ecute EDITION Shibuya, Tokyo Gift Palette, ecute Omiya, Fukuoka Airport International Departure Gate Pop-up Stores: Haneda Airport Terminal 2 Smile Tokyo, EXPASA Ebina (Outbound), etc. * Available for a limited time and will end once stock runs out. Please contact each store regarding the start date of sales. ◆ Report from the Butler ②: Anniversary novelties arriving one after another. With gratitude for our 10th anniversary, we are introducing 'Original Keychains' that meticulously reproduce our familiar packages and shoppers! We will hold a must-see giveaway campaign for Butter Butler fans a total of three times in April, July, and October. [Period] April / July / October (3 times in total) [Conditions] Customers who purchase 4,320 yen or more (tax included) * Available in limited quantities and will end once stock runs out. [Target Stores] NEWoMan Shinjuku, Lumine Shinjuku, ecute EDITION Shibuya, Tokyo Gift Palette, ecute Omiya, Fukuoka Airport International Departure Gate, Haneda Airport Terminal 2 Smile Tokyo, EXPASA Ebina (Outbound), Official Online Shop, etc. [Reward Details] ◆ Part 1: From Wednesday, April 15 - Ends when stock runs out Butter Financier Package Miniature Keychain ◆ Part 2: From Wednesday, July 1 - Ends when stock runs out Butter Financier Package Life-Size Keychain ◆ Part 3: From Thursday, October 1 - Ends when stock runs out Butter Butler Shopper Miniature Keychain <> Register on the Butter Butler LINE Mini App to receive...