Shukurei Co., Ltd.'s butter sweets brand, Butter Butler, will celebrate its 10th anniversary on April 15, 2026. The brand, which opened its first store at NEWoMan Shinjuku on April 15, 2016, will launch a "Butler Selection 10th Anniversary Limited Package" priced at 3,240 JPY (tax included) for 16 pieces (8 Butter Financier, 8 Butter Galette) starting April 15, 2026. Additionally, a novelty keyholder campaign will run in April, July, and October 2026, offering original keyholders for purchases over 4,320 JPY (tax included) at participating stores and online.
Shukurei Co., Ltd. announced campaigns and events to commemorate the 10th anniversary of its butter sweets brand, Butter Butler. The brand, which opened its first store at NEWoMan Shinjuku on April 15, 2016, will celebrate its 10th anniversary on April 15, 2026. As part of the celebration, a "Butler Selection 10th Anniversary Limited Package" will be released on April 15, 2026, containing 8 Butter Financier and 8 Butter Galette for 3,240 JPY (tax included). This limited package will be available at permanent stores including NEWoMan Shinjuku, Lumine Shinjuku, ecute edition Shibuya, Tokyo Gift Palette, ecute Omiya, Fukuoka Airport International Terminal Departure Gate, and pop-up stores such as Haneda Airport Terminal 2 Smile Tokyo and EXPASA Ebina (downhill). Furthermore, a novelty keyholder campaign will be held in April, July, and October 2026. Customers purchasing over 4,320 JPY (tax included) will receive an original keyholder, with different designs for each period (miniature Butter Financier package in April, life-size Butter Financier package in July, miniature Butter Butler shopper in October). This campaign will be available at the aforementioned stores and the official online shop.
FACT BOX
- Source: PR TIMES
- Category: 製品発売, 販売促進, 記念Event
FAQ
When will Butter Butler be celebrating its 10th anniversary and what special product will be released on that day?
Butter Butler will be celebrating its 10th anniversary on April 15, 2026, and a "Butler Selection 10th Anniversary Limited Package" will be released on the same date.
What items are included in the "Butler Selection 10th Anniversary Limited Package" and what is its price?
The limited package contains 8 Butter Financiers and 8 Butter Galettes, and it is priced at 3,240 JPY (tax included).
Where can customers purchase the "Butler Selection 10th Anniversary Limited Package"?
This limited package will be available at permanent stores like NEWoMan Shinjuku, Lumine Shinjuku, ecute edition Shibuya, Tokyo Gift Palette, ecute Omiya, Fukuoka Airport International Terminal Departure Gate, and pop-up stores such as Haneda Airport Terminal 2 Smile Tokyo and EXPASA Ebina (downhill).
How can customers participate in the novelty keyholder campaign and what are the different designs available?
Customers purchasing over 4,320 JPY (tax included) will receive an original keyholder. The designs vary by period: a miniature Butter Financier package in April, a life-size Butter Financier package in July, and a miniature Butter Butler shopper in October 2026.
In which months of 2026 will the novelty keyholder campaign be held, and where is it available?
The novelty keyholder campaign will be held in April, July, and October 2026. It is available at the aforementioned stores and the official online shop.