≪First Pop-up at Keio Department Store Shinjuku≫ FiOLATTE, awarded the "Overall Runner-up Grand Prix" at the JR East Souvenir Grand Prix, will hold a limited-time event starting April 10 (Friday).
FiOLATTE, a latte sweets specialty store operated by Shukurei Co., Ltd., will open its first limited-time pop-up store at Keio Department Store Shinjuku from April 10 to April 22, 2026, featuring its "Sand Cookie" which won the Overall Runner-up Grand Prix at the JR East Souvenir Grand Prix.
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- 📰 Published: April 6, 2026 at 21:10
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Shukurei Co., Ltd. (Representative Director and President: Ryoichi Sakamoto, Headquarters: Minato-ku, Tokyo) will open a limited-time pop-up store for 【FiOLATTE】 at Keio Department Store Shinjuku from Friday, April 10, 2026.
We offer a wide variety of elegant baked goods inspired by espresso and cafe latte.
【FiOLATTE】 is a latte sweets specialty store with the theme of "latte art," located within Shinagawa Station. With the catchphrase "Beautiful to the eye, bringing joy with every sip," we pour our hearts into making everyone who tastes our sweets feel delighted. We are particular not only about the taste but also about the packaging, which features latte art, allowing customers to enjoy the brand's world from its appearance.
Our featured product is the "Sand Cookie," which received the "Overall Runner-up Grand Prix" at the "JR East Souvenir Grand Prix" last year ※1. This is a rare opportunity to enjoy a special sweet usually only available at JR Shinagawa Station.
It's a latte sweet made with smooth mascarpone chocolate ※2 sandwiched between crispy, coffee-scented chocolate cookies. By kneading mascarpone into the chocolate ※2, it offers an elegant tiramisu-like flavor that is a favorite among many fans.
※1 See:https://prtimes.jp/main/html/rd/p/000001185.000017557.html
※2 Uses chocolate coating
Also, don't miss the "Seasonal Gift Precious (Brownie)" which will be sold exclusively at this event. This popular item has already sold out at our permanent stores. It's perfect as a spring gift to convey feelings of "thank you" or "good work." We look forward to your visit with a wide range of products.
◆FiOLATTE Pop-up Store Information
【Store Name】 FiOLATTE Keio Department Store Shinjuku Store
【Event Period】 April 10 (Fri), 2026 – April 22 (Wed), 2026
【Address】 MB floor, 1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Food & Restaurant Dept., Confectionery section
【Business Hours】 10:00～20:30
※Sundays and holidays until 20:00. Subject to department store's operating hours.
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