Ishikawa's Soul Food 'Saburobei' Toyama Kosugi Store to Hold 'Third Anniversary Appreciation Festival' for a Limited Time Starting May 8, 2026 (Friday)!

SU-BEE Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture, CEO: Hirokazu Tabata), which operates "Saburobei," a beloved soul food of Ishikawa Prefecture for 75 years, will hold a "Third Anniversary Appreciation Festival" for a limited time from Friday, May 8, 2026, to Sunday, May 31, 2026, at its "Saburobei Toyama Kosugi Store" in Toyama Prefecture, commemorating its third year of operation. Third Anniversary Appreciation Festival | Toyama Kosugi Store Exclusive Campaign to Express Daily Gratitude Saburobei has been in business for over 75 years. In Ishikawa, it has been cherished by many as a "soul food." We want to deliver that deliciousness to everyone in Toyama too! With this in mind, the Toyama Kosugi store has finally entered its third year. To express our daily gratitude, and to encourage those who have been curious to visit, we have prepared a special campaign exclusive to the Toyama Kosugi store. Please enjoy the special offers available only during this period. Ishikawa's Soul Food 'Saburobei' Toyama Kosugi Store to Hold 'Third Anniversary Appreciation Festival' for a Limited Time Starting May 8, 2026 (Friday)! ◾️ Drinks at a great price! ・All alcoholic beverages: 300 yen ・All soft drinks: 100 yen Even if you only plan for "just one drink today..." it's okay! No matter how many drinks you have, alcoholic beverages are 300 yen per glass and soft drinks are 100 yen, so you can relax and enjoy your meal without worrying about the cost. Even if you don't usually drink much alcohol, please take this opportunity to enjoy a lively time with everyone. ◾️ Double the meat, free of charge! During the campaign period, our popular Hakusai Nabe (Chinese cabbage hot pot) will have double the meat, significantly increasing its volume! You can fully savor the rich flavor of the meat, greatly enhancing your satisfaction. This is a perfect recommendation for days when you "really want to eat a lot!" ◾️ Toyama Kosugi Store Exclusive New Menu Item "Golden Ratio Hakusai Nabe": 1,200 yen This unique flavor is created by layering 8 types of umami in a carefully selected ratio! This special hot pot is packed with satisfaction, featuring an exquisite balance of 8 ingredients such as "parent chicken, young chicken, chicken giblets, highland pork, mushrooms, new onions, and kimchi." Normally, the ingredients would cost over 2,000 yen, but it's offered at an incredibly affordable price of 1,200 yen. This is a special hot pot starting exclusively at the Toyama Kosugi store. ◾️ Toyama Kosugi Store Exclusive New Menu Item "Golden Ratio Hakusai Nabe": 1,200 yen ◾️ Visit Bonus! Presenting a coupon ticket (3-sheet set) for future use Customers who visit during the campaign period will receive a coupon ticket that can be used for future visits to enjoy more savings. [Contents] ・100 yen off lunch ・Half price on TOP3 popular side dishes (Fried Chicken / Umami French Fries with Dashi Mayo / Rolled Omelet with Mentaiko An) ・Increased meat portion for all Hakusai Nabe varieties Fried Chicken Umami French Fries with Dashi Mayo Rolled Omelet with Mentaiko An ■ Event Overview [Period] May 8 (Friday) - May 31 (Sunday), 2026 [Participating Store] Saburobei Toyama Kosugi Store: 1633 Tobari, Imizu City, Toyama Prefecture TEL: 0766-54-0763 Business Hours: 11:00〜14:30 (L.O/14:00), 17:00〜22:00 (L.O/21:30) Saburobei Toyama Kosugi Store "Tori Hakusai Nabe" loved for 75 years In 1950, shortly after the war, in the severely cold Hokuriku region, "Saburobei" began with a single warm hot pot. The founder, Saburohei, utilized limited ingredients and, after much trial and error, arrived at "Tori Hakusai Nabe." This simple yet deeply flavorful dish condenses the original taste of the ingredients through "waterless cooking," where fresh chicken and Chinese cabbage are grilled and simmered in a special pot. Its taste, enjoyed by dipping in a secret sauce with egg, is highly praised by word of mouth, and it's reputed to be enjoyable until the very end. The exquisite balance of flavors, passed down for over 75 years, is determined by chicken oil and a secret soy sauce. It is not just a meal, but a "comfort food" that warms people's hearts and bodies, continuing to bring happiness to many dining tables. ◾️Saburobei Saburobei was founded in Kahoku City, Ishikawa Prefecture in 1950 and has been cherished as Ishikawa Prefecture's soul food for 75 years. Its specialty is "Tori Hakusai Nabe," whose key is chicken oil and a secret soy sauce. The business was succeeded in 2014, and as of June 2025, it operates 4 stores in Ishikawa Prefecture and 1 franchise store in Toyama Prefecture. It continues to pass on the traditional taste to the "present" and "next generation." 'Franchise Opportunities Available' Click here for details → https://saburoubei.jp/fc/ [HP] https://saburoubei.jp/ [Twitter] https://twitter.com/saburoobei [Instagram]