Ishikawa's Soul Food "Saburoubei" Toyama Kosugi Store to Hold "3rd Anniversary Thanksgiving Festival" for a Limited Time from May 8, 2026!

Ishikawa's soul food "Saburoubei" Toyama Kosugi Store to Hold "3rd Anniversary Thanksgiving Festival" for a Limited Time from May 8, 2026! SU-BEE Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture, CEO: Koichi Tabata), which operates "Saburoubei," a soul food loved for 75 years in Ishikawa Prefecture, will hold the "3rd Anniversary Thanksgiving Festival" for a limited time from May 8 (Friday) to May 31 (Sunday), 2026, at "Saburoubei Toyama Kosugi Store" in Toyama Prefecture, to commemorate its third anniversary. 3rd Anniversary Thanksgiving Festival | Toyama Kosugi Store Limited Campaign to Express Daily Gratitude Saburoubei has been established for over 75 years. It has been cherished as a "soul food" by many in Ishikawa. We want to deliver that deliciousness to everyone in Toyama! With that thought, our Toyama Kosugi store has finally entered its third year. To express our daily gratitude, and to encourage those who have been curious to visit, we have prepared a special event exclusively for the Toyama Kosugi store. Please enjoy the special offers available only during this period. ◾️ Great deals on drinks! ・All alcoholic beverages: 300 yen ・All soft drinks: 100 yen It's okay even if you only plan for "just one drink today!" You can enjoy your meal at your leisure without worrying about the cost, as all alcoholic beverages are 300 yen and soft drinks are 100 yen, no matter how many you have. Even if you don't usually drink much alcohol, please take this opportunity to enjoy a lively time with everyone. ◾️ Double meat portion FREE! Our popular Hakusai Nabe (Chinese cabbage hotpot) gets a hearty volume-up with double meat during the campaign period! You can really taste the umami of the meat, and the satisfaction level greatly increases. This is a perfect recommendation for days when you "really want to eat a lot!" ◾️ Toyama Kosugi Store Limited New Menu "Golden Ratio Hakusai Nabe": 1,200 yen A unique taste created by layering 8 types of umami in a special ratio, available only here! This special hotpot is packed with satisfaction, featuring 8 ingredients such as "parent chicken, young chicken, chicken offal, highland pork, mushrooms, new onions, and kimchi" in an exquisite balance. While such a generous amount of ingredients would normally exceed 2,000 yen, it is offered at the super affordable price of 1,200 yen. This is a special hotpot starting from the Toyama Kosugi store. ◾️ Visitor Privilege! Coupon tickets (3-piece set) for next visit present Customers who visit during the campaign period will receive coupon tickets that can be used for discounts on their next visit. [Contents] ・100 yen off lunch ・Top 3 popular side dishes half price (Fried Chicken / Umami French Fries with Dashi Mayo / Rolled Omelet with Mentaiko An) ・Increased meat portion for various Hakusai Nabe Fried Chicken Umami French Fries with Dashi Mayo Rolled Omelet with Mentaiko An ■ Event Overview [Period] May 8 (Friday) - May 31 (Sunday), 2026 [Participating Store] Saburoubei Toyama Kosugi Store: 1633 Tohari, Imizu City, Toyama Prefecture TEL: 0766-54-0763 Business Hours: 11:00〜14:30 (L.O/14:00), 17:00〜22:00 (L.O/21:30) Saburoubei Toyama Kosugi Store "Tori Hakusai Nabe" loved for 75 years In 1950, shortly after the war, in the cold and harsh Hokuriku region, "Saburoubei" began with a single warm hotpot. The founder, Saburohei, made the most of limited ingredients and, after much trial and error, arrived at "Tori Hakusai Nabe." This simple yet profoundly delicious dish, with the natural umami of the ingredients concentrated through "waterless cooking" of fresh chicken and Chinese cabbage in a special pot, is highly praised by word of mouth for its flavor when eaten with egg mixed with a secret sauce, and is renowned for being enjoyable until the very last bite. The exquisite balance of flavors, passed down for over 75 years, is determined by chicken oil and a secret soy sauce broth. It is not just a meal, but "comfort food" that warms people's hearts and bodies, continuing to bring happiness to many tables. ◾️Saburoubei Saburoubei was founded in 1950 in Kahoku City, Ishikawa Prefecture, and has been loved as Ishikawa's soul food for 75 years. Its specialty is "Tori Hakusai Nabe," characterized by chicken oil and a secret soy sauce broth. The business was taken over in 2014, and as of June 2025, there are 4 stores in Ishikawa Prefecture and 1 franchise in Toyama Prefecture. The traditional taste will be passed on to "today" and the "next generation." "Franchise Opportunities Available" Click here for details → https://saburoubei.jp/fc/ [HP] https://saburoubei.jp/ [Twitter] https://twitter.com/saburoobei [Instagram]