Publication of the Book 'First-Person Perspective: Who Is Your 'For Someone's Sake' Really For?'
The inclusive design studio 'CULUMU' operated by STYZ Inc. will publish the book 'First-Person Perspective: Who Is Your 'For Someone's Sake' Really For?' on April 17, 2026. Pre-orders are now open on Amazon.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 19:00
- 🔍 Collected: April 11, 2026 at 00:28 (5h 28m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 00:12 (215h 43m after Collected)
The inclusive design studio 'CULUMU' operated by STYZ Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Tatsuya Tanaka) announces the publication of the book 'First-Person Perspective: Who Is Your 'For Someone's Sake' Really For?' (Cross Media Publishing), co-authored by our members and external experts, on April 17, 2026.
The book 'First-Person Perspective: Who Is Your 'For Someone's Sake' Really For?' has been announced, and pre-orders have started on Amazon. This book questions the nature of customer understanding and co-creation, offering a practical perspective to improve the quality of decision-making through exploration starting from 'N=1 (the person concerned)'.
In conjunction with this, we will also develop continuous knowledge sharing through multiple channels such as note and podcasts, supporting the redesign of customer understanding within companies and organizations.
### Background of the Publication of 'First-Person Perspective'
Today, both companies and administrative bodies champion 'co-creation', 'user-centric', and 'D&I (Diversity & Inclusion)'. However, on the frontlines, voices say things like, 'We listened to their voices, but it became a mere formality', 'We empathize, but cannot implement it', and 'Support becomes an imposition...'.
This book unravels the 'why it doesn't work' from the perspectives of psychology, structure, culture, power, and economics, visualizing the very structure where 'goodwill becomes self-righteousness'. It is not a mere conceptual or idealistic theory, but deepens thinking in the order of 'Structure of Failure → Transformation Method → Practical Process → Design Philosophy'.
It is an essential book for the coming era that balances philosophy and social implementation.
### Target Audience
- People who want to take action thinking 'for society' or 'for someone', but somehow cannot get motivated, cannot get positive reactions or responses, or feel they haven't achieved desirable results despite taking action.
- People who can agree with themes deemed correct, such as SDGs, diversity, and DX. But when asked if they can act on them as their own problem, they feel it is somewhat of a distant story.
- People who want to do good, but things do not go well on the frontlines.
The book 'First-Person Perspective: Who Is Your 'For Someone's Sake' Really For?' has been announced, and pre-orders have started on Amazon. This book questions the nature of customer understanding and co-creation, offering a practical perspective to improve the quality of decision-making through exploration starting from 'N=1 (the person concerned)'.
In conjunction with this, we will also develop continuous knowledge sharing through multiple channels such as note and podcasts, supporting the redesign of customer understanding within companies and organizations.
### Background of the Publication of 'First-Person Perspective'
Today, both companies and administrative bodies champion 'co-creation', 'user-centric', and 'D&I (Diversity & Inclusion)'. However, on the frontlines, voices say things like, 'We listened to their voices, but it became a mere formality', 'We empathize, but cannot implement it', and 'Support becomes an imposition...'.
This book unravels the 'why it doesn't work' from the perspectives of psychology, structure, culture, power, and economics, visualizing the very structure where 'goodwill becomes self-righteousness'. It is not a mere conceptual or idealistic theory, but deepens thinking in the order of 'Structure of Failure → Transformation Method → Practical Process → Design Philosophy'.
It is an essential book for the coming era that balances philosophy and social implementation.
### Target Audience
- People who want to take action thinking 'for society' or 'for someone', but somehow cannot get motivated, cannot get positive reactions or responses, or feel they haven't achieved desirable results despite taking action.
- People who can agree with themes deemed correct, such as SDGs, diversity, and DX. But when asked if they can act on them as their own problem, they feel it is somewhat of a distant story.
- People who want to do good, but things do not go well on the frontlines.