Transforming Office Spaces into Brand Experience Media with XR: STYLY Produces Experiential Office Tour at "OTEMACHI KORTO"
STYLY and Frontier Consulting have partnered to launch "WORK SCAPE powered by STYLY," an experiential office tour utilizing XR technology at "OTEMACHI KORTO." This initiative aims to transform office spaces into brand experience media and promote spatial DX.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 22:30
- 🔍 Collected: April 1, 2026 at 13:39 (15h 9m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 04:02 (494h 23m after Collected)
STYLY Inc. (Headquarters: Shinjuku-ku, Tokyo, hereinafter "STYLY") has partnered with Frontier Consulting Inc. (Headquarters: Chiyoda-ku, Tokyo, hereinafter Frontier Consulting) to provide an office tour utilizing XR (AR/VR/MR) technology, "WORK SCAPE powered by STYLY," at "OTEMACHI KORTO" operated by Frontier Consulting in Otemachi, Chiyoda-ku, Tokyo.
This initiative allows visitors to wear goggles and experience the space while walking around, visualizing previously "unseen" information such as the intent behind the spatial design and the company's vision. This enhances visitors' intuitive understanding and immersion in the brand story. It is a "Spatial DX" solution that prevents reliance on individuals through simple operations and can be horizontally deployed for various facilities, including recruitment branding and showroom sales.
Key Points: "Spatial DX" that transforms office spaces into media for delivering experiences (=stories)
- Frontier Consulting's spatial stories × STYLY's technology and production capabilities
- Delivering value that could not be conveyed through paper materials or verbal explanations as an experience itself
- Operational design that prevents reliance on individuals, easily deployable with simple operations
## About "WORK SCAPE powered by STYLY"
"WORK SCAPE powered by STYLY" is an XR showroom tour that delivers value that could not be conveyed through paper materials or verbal explanations as an experience itself.
Visitors wear XR devices and walk through the actual office, intuitively understanding information such as an overview of the entire space, the interior structure, design philosophy, the meaning of materials, and the company's vision.
Furthermore, the staff attending the tour can provide a consistent quality experience regardless of who guides it, thanks to unified progress management via tablet operation. This helps reduce variations in explanations, training costs, and operational man-hours.
Moreover, the intuitive operability that does not require specialized knowledge allows staff to focus on attending to each customer individually at facilities, other locations, and event venues, thereby improving the quality of information provided and the customer service experience.
This initiative allows visitors to wear goggles and experience the space while walking around, visualizing previously "unseen" information such as the intent behind the spatial design and the company's vision. This enhances visitors' intuitive understanding and immersion in the brand story. It is a "Spatial DX" solution that prevents reliance on individuals through simple operations and can be horizontally deployed for various facilities, including recruitment branding and showroom sales.
Key Points: "Spatial DX" that transforms office spaces into media for delivering experiences (=stories)
- Frontier Consulting's spatial stories × STYLY's technology and production capabilities
- Delivering value that could not be conveyed through paper materials or verbal explanations as an experience itself
- Operational design that prevents reliance on individuals, easily deployable with simple operations
## About "WORK SCAPE powered by STYLY"
"WORK SCAPE powered by STYLY" is an XR showroom tour that delivers value that could not be conveyed through paper materials or verbal explanations as an experience itself.
Visitors wear XR devices and walk through the actual office, intuitively understanding information such as an overview of the entire space, the interior structure, design philosophy, the meaning of materials, and the company's vision.
Furthermore, the staff attending the tour can provide a consistent quality experience regardless of who guides it, thanks to unified progress management via tablet operation. This helps reduce variations in explanations, training costs, and operational man-hours.
Moreover, the intuitive operability that does not require specialized knowledge allows staff to focus on attending to each customer individually at facilities, other locations, and event venues, thereby improving the quality of information provided and the customer service experience.