Happy Socks Launches Fun 'Sticky Towel' for Summer Outings and Condensation Protection, and Playful 'Acrylic Charms' on June 19 (Fri)! Beloved Sock Patterns Leap from Feet to Lifestyle Goods!

Key facts

  • Happy Socks Launches Fun 'Sticky Towel' for Summer Outings and Condensation Protection, and Playful 'Acrylic Charms' on June 19 (Fri)! Beloved Sock Patterns Leap from Feet to Lifestyle Goods!
  • Swedish legwear brand Happy Socks launches new lifestyle items, the 'Sticky Towel' and 'Acrylic Charm,' featuring popular sock patterns on June 19, 2026. Practical and playful, these items bring vibrant designs into everyday life.
  • Source: PR Times
  • Date: June 15, 2026

Direct answer

Swedish legwear brand Happy Socks launches new lifestyle items, the 'Sticky Towel' and 'Acrylic Charm,' featuring popular sock patterns on June 19, 2026. Practical and playful, these items bring vibrant designs into everyday life.

Citation
Happy Socks Launches Fun 'Sticky Towel' for Summer Outings and Condensation Protection, and Playful 'Acrylic Charms' on June 19 (Fri)! Beloved Sock Patterns Leap from Feet to Lifestyle Goods! (June 15, 2026), PR Times
Source
PR Times
Date
June 15, 2026
Swedish legwear brand Happy Socks launches new lifestyle items, the 'Sticky Towel' and 'Acrylic Charm,' featuring popular sock patterns on June 19, 2026. Practical and playful, these items bring vibrant designs into everyday life.

📋 Article Processing Timeline

  • 📰 Published: June 15, 2026 at 21:10
  • 🔍 Collected: June 15, 2026 at 12:22
  • 🤖 AI Analyzed: June 16, 2026 at 00:20 (11h 58m after Collected)
Styling Life Holdings Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Hiroyuki Kitamura) is launching highly anticipated new lifestyle items from the Swedish legwear brand Happy Socks: the 'Sticky Towel' (3 types) and 'Acrylic Charm' (6 types). These products will be available starting Friday, June 19, 2026, at the Happy Socks Lumine Est Shinjuku store, the official Happy Socks online store (https://happysocks.jp/), and the official Happy Socks Rakuten store (https://www.rakuten.co.jp/happysocks/).

The newly launched 'Sticky Towel' is a surprisingly convenient multi-functional towel featuring the beloved classic Happy Socks patterns (Heart, Pickle, Rubber Duck). Its magical design allows the front and back fabric to stick together seamlessly. Beyond drying hands, it securely wraps cold drink bottles or folded umbrellas without knots, making it ideal for summer outings. It also keeps small items organized in bags—perfect for any 'wrapping' need.

Simultaneously launching, the 'Acrylic Charm' is a playful three-piece charm set, with popular socks (Rubber Duck, Heart, Cloudy, Pickle, Dog, Cat) miniaturized. Each charm features three dangling acrylic pieces: a 'realistic miniature sock,' a 'cute motif from the sock design,' and the iconic brand 'H' logo—creating a cute, eye-catching accessory. Attach it to your favorite bag or keys to match your socks, or gift it with matching socks to someone special.

Sticky Towel Purchase Campaign

Customers who purchase the 'Sticky Towel' at the Happy Socks Lumine Est Shinjuku store will receive a 'Yellow Carabiner' as a limited-time, first-come, first-served gift. The towel includes a dedicated grommet hole for attaching the carabiner, allowing easy attachment to backpacks or tote bags for convenient carrying.

Eligible Product: Sticky Towel (all 3 types)

Eligible Store: Happy Socks Lumine Est Shinjuku

* While supplies last. Offer ends when stock runs out.

* Not available with purchases from the official online store or Rakuten store.

Sticky Towel & Acrylic Charm Launch Details

[Starting June 19 (Fri)]

· Happy Socks Lumine Est Shinjuku

From store opening on June 19 (Fri)

· Happy Socks Official Online Store (https://happysocks.jp/), Happy Socks Official Rakuten Store (https://www.rakuten.co.jp/happysocks/)

From 12:00 PM on June 19 (Fri)

■ Happy Socks Sticky Towel (Heart / Pickle / Rubber Duck) 2,200 JPY each (tax included)

Size: Approx. 30×30cm

Featuring Happy Socks' iconic patterns, the 'Sticky Towel' is a surprisingly convenient companion for summer outings. Its unique feature is the magical way the front and back fabrics stick together. Perfect for protecting bags from wet umbrellas or condensation from cold bottles. No knotting needed—simply fold and press to wrap securely, saving space in your bag. Enjoy the brand's signature pop textile designs in summer leisure and daily life. Pair with matching socks as a gift idea.

Additionally, customers purchasing the 'Sticky Towel' at the Happy Socks Lumine Est Shinjuku store will receive a 'Yellow Carabiner' as a limited-time, first-come, first-served gift. The towel includes a dedicated grommet hole for attaching the carabiner, enabling convenient carrying by hooking it onto backpacks or tote bags.

Eligible Product: Sticky Towel (all 3 types)

Eligible Store: Happy Socks Lumine Est Shinjuku

* While supplies last. Offer ends when stock runs out.

* Not available with purchases from the official online store or Rakuten store.

Heart Pickle Rubber Duck

[Purchase Campaign] Yellow Carabiner

■ Happy Socks Acrylic Charm (Rubber Duck / Heart / Cloudy / Pickle / Dog / Cat) 880 JPY each (tax included)

Popular socks currently on sale are transformed into miniature acrylic charms. Each charm features three cute acrylic pieces: a 'realistic miniature sock,' a 'cute motif from the sock design,' and the iconic brand 'H' logo—dangling playfully. Attach to your favorite bag or keys as a stylish accent, or gift with matching socks to a loved one.

Rubber Duck Heart Cloudy

Pickle Dog Cat

Sticky Towel & Acrylic Charm Launch Details

[Starting June 19 (Fri)]

· Happy Socks Lumine Est Shinjuku

From store opening on June 19 (Fri)

· Happy Socks Official Online Store (https://happysocks.jp/), Happy Socks Official Rakuten Store (https://www.rakuten.co.jp/happysocks/)

From 12:00 PM on June 19 (Fri)

[Store Information]

Happy Socks Lumine Est Shinjuku

Address: B2, Lumine Est Shinjuku, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

Business Hours: 11:00 - 21:00

■ Happy Socks

Happy Socks is a colorful, pop-design legwear brand founded in 2008 in Stockholm, Sweden. Under the concept 'HAPPY SOCKS, where happy runs,' the brand inspires joy in self-expression through color, creativity, and fun, bringing happiness worldwide. It is currently sold in over 40 countries including LA and Paris, and available in nearly 10,000 boutiques.

[Happy Socks Official SNS]

Instagram: https://www.instagram.com/happysocksjapan/

X: https://x.com/happysocks_jp

FAQ

What is the size of the sticky towel?

Approximately 30×30cm, ideal for wiping hands or wrapping small items.

How many pieces are in the acrylic charm set?

Each charm has three acrylic pieces connected in a row.

Does everyone get the carabiner gift?

No. The yellow carabiner is a limited gift for early buyers at Luminest Shinjuku only.