【Cath Kidston】Mother's Day Gift: Launch of Aprons & Book Bag Charms! Limited Edition Wrapped Flowers also available on May 9th (Sat) & May 10th (Sun) at Stores!

Styling Life Holdings Inc. (Head Office: Shinjuku-ku, Tokyo; Representative Director and Executive President: Hiroyuki Kitamura) is launching three types of aprons and three types of book bag charm eco-bags, perfect for Mother's Day gifts, as Japan exclusives through its British lifestyle brand, Cath Kidston. These items will be available at nationwide direct stores and the official online store (https://cathkidston.jp/). Additionally, a limited quantity of "Cath Kidston Original Wrapping Flower Harmony Ditsy" priced at 5,500 yen (tax included), available in two colors, will be sold exclusively at direct stores on May 9th (Saturday) and May 10th (Sunday).

The Japan-exclusive aprons feature Cath Kidston's characteristic art prints on a moderately thick, yet not heavy, cotton canvas fabric. The contrasting colored straps add an accent, creating a design that brightens everyday life. The shoulder straps are slide-adjustable for length. The waist tie can be tied in the front or back, allowing for a stylish look at your preferred position, and the pockets are conveniently large enough to fit a smartphone.

【Icon Floral】A very vibrant art print with scattered flowers. The pocket is printed with Painted Gingham, and the art mix creates a design characteristic of Cath Kidston. It is recommended to gift this set with the matching book bag charm eco-bag.

【Royal Guards】Full of British charm with soldiers and corgis, this art captures Cath Kidston's essence with its gentle touch and endearing expressions. It is a design with a connection, inspired by Queen Elizabeth's beloved corgis.

【Scallop Rose】This nostalgic scallop and floral art is a quintessential Cath Kidston design. The soft color palette gives a gentle impression, offering a calm and mature ambiance amidst its vibrancy.

The small book bag, a signature Cath Kidston item, makes its debut as a miniature charm. While playful in design, it is a surprisingly convenient item that includes a foldable eco-bag inside. Despite its compact size, the eco-bag has a capacity to hold two 2-liter PET bottles. With three designs centered on popular art since the brand's re-launch in Japan, this special item is recommended not only as a gift but also for personal use.

【Icon Floral】A very popular design from the large book bag series, featuring Cath Kidston's signature scattered flowers. The eco-bag has a Painted Gingham pattern, which reproduces the texture of paper and has the gentle, hand-drawn feel of gingham check.

【Lace Hearts】The highly popular Lace Hearts design from the square tote bag series is now available in miniature size. The eco-bag features a Painted Gingham print.

【Lovely London】The popular Lovely London small book bag from the brand's re-launch is also included. It comes with an eco-bag featuring the popular Bows & Rose art, which is also used as wallpaper in stores.

New Product Release Details

Sales stores: Cath Kidston nationwide direct stores / Official Online Store https://cathkidston.jp/

Click here for the official online store

◆Apron Icon Floral / Royal Guards / Scallop Rose Each 8,800 yen (tax included)

Icon Floral Royal GuardsScallop Ros

◆Book Bag Charm Eco-bag Icon Floral / Lace Hearts / Lovely London Each 6,600 yen (tax included)

Icon FloralLace HeartsLovely London

Icon FloralLace HeartsLovely London

Mother's Day Limited Sale

◆Cath Kidston Original Wrapping Flower Harmony Ditsy 5,500 yen (tax included)

Sales dates: May 9th (Saturday), May 10th (Sunday)

Sales stores: Cath Kidston nationwide direct stores

Cath Kidston

Cath Kidston is a British lifestyle brand with over 30 years of print history. Established in London in 1993, its origin lies in selling upcycled furniture and vintage items. Since then, the brand has developed its unique style.