"Hello Kitty × Happy Socks" Debut Collaboration! First Collection with Hello Kitty to Captivate the World! 21 Pop and Cute New Items Arriving April 17 (Fri)!

Styling Life Holdings Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President & Representative Director, CEO: Hiroyuki Kitamura) is pleased to announce that its Swedish legwear brand, Happy Socks, will launch a new collection in collaboration with Sanrio's popular character "Hello Kitty." Ahead of the official launch on Friday, April 17th, advance reservations will begin on Wednesday, April 1st, at the Happy Socks Lumineast Shinjuku store and the official online store (https://happysocks.jp/).

This collection features a lineup of 21 items in total, including 12 types of socks, 6 types of kids' socks, and 3 types of gift boxes.

**Hello Kitty × Happy Socks Reservation & Launch Details**

**[Advance Reservations Start: Wednesday, April 1st]**

* Happy Socks Lumineast Shinjuku Store Period: Wednesday, April 1st - Tuesday, April 7th

* Happy Socks Official Online Store Period: Wednesday, April 1st, 12:00 PM - Monday, April 13th, 11:59 PM

**[Official Launch: Friday, April 17th]**

* Happy Socks Lumineast Shinjuku Store From store opening on Friday, April 17th

* Happy Socks Official Online Store (https://happysocks.jp/) From April 17th, 12:00 PM

**■ "Hello Kitty×Happy Socks" Crew Socks (6 types total) ¥2,200 each (tax included)**

**Sizes:** 36-40 (23-25.5cm) / 41-46 (26-29.5cm)

A series where Hello Kitty is playfully mixed. It includes 6 designs: "Hello Kitty Cherry" with bursting apples and cherries, "Hello Kitty Stripe" with eye-catching classic stripes, and "Hello Kitty Big Dot," "Hello Kitty Cloudy," "Hello Kitty Laughing," and "Hello Kitty Pink Dot" featuring dots, clouds, and smiling Kitties.

**■ "Hello Kitty×Happy Socks" Sports Socks (3 types total) ¥2,200 each (tax included)**

**Sizes:** 36-40 (23-25.5cm) / 41-46 (26-29.5cm)

Designs that capture Hello Kitty's energy, making everyday happier. The lineup includes 3 designs: "Hello Kitty Smile" in blue, inspired by Kitty; "Hello Kitty Happiness" in full purple to stimulate inspiration; and "Hello Kitty Love" in pink to delight the heart. These socks add a vibrant touch to your feet, even during active moments.

**■ "Hello Kitty×Happy Socks" Short Sports Socks (3 types total) ¥2,200 each (tax included)**

**Sizes:** 36-40 (23-25.5cm) / 41-46 (26-29.5cm)

Short sports socks packed with Hello Kitty's cute worldview. The lineup features 3 designs: "Hello Kitty Ribbon," paying homage to the iconic red ribbon; "Hello Kitty Kawaii," with red accents on a white base; and "Hello Kitty Friends," with blue accents. The frills on the cuffs subtly add maximum 'cuteness' to these socks.

**■ "Hello Kitty×Happy Socks" [Kids] Crew Socks (6 types total) ¥1,540 each (tax included)**

**Sizes:** 4-6Y (17-19cm) / 7-9Y (19.5-21.5cm)

Colorful designs perfect for energetic kids. Many designs are shared with adult versions (e.g., "Hello Kitty Big Dot," "Hello Kitty Cloudy," "Hello Kitty Smile," "Hello Kitty Stripe," "Hello Kitty Friends"), making matching outfits across generations possible. The collection includes 6 playful designs, such as "Hello Kitty Snacks" with food motifs. Each pair comes with a convenient name tag to easily identify the owner.