Styling Life Holdings Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director, President & CEO: Hiroyuki Kitamura) announces that Cath Kidston, the British lifestyle brand it operates, will specially collaborate with LADURÉE, the maison founded in Paris in 1862 and the originator of macarons. Four types of items, including book bags and pouches, will be available for pre-order starting April 3rd (Friday) at Cath Kidston Nishi-Ginza store and the official online store (https://cathkidston.jp/). (Scheduled for nationwide release from early June). Those who pre-order ¥10,000 (tax included) or more of these collaboration items will receive a limited edition compact mirror, while supplies last.

Additionally, Ladurée will offer afternoon tea and macaron boxes in collaboration with Cath Kidston.

Celebrating the creativity of both maisons, the world lovingly drawn by Cath Kidston's Head of Creative, Holly Marler, is romantic, nostalgic, and holds a warm story.

The base for this beautiful and special collaboration art is the Toile de Jouy, drawn to celebrate Cath Kidston's 30th anniversary, honoring the brand's rich history of prints.

Ladurée's iconic macarons and the signature pastry "Saint Honoré Rose Framboise" are romantically depicted amidst floral arrangements cradled by branches, adorned with icing ruffles. The intricate hand-drawn print, created over 20 hours, fully celebrates the icons and commitment to craftsmanship etched in Cath Kidston's archives, from paint palettes and easels to stacked rolls of fabric. Head of Creative Holly Marler depicted the swirls of cream and macarons with the same meticulousness that Ladurée's skilled pâtissiers pour into each creation. The sweets are adorned with icing ruffles, nestled among floral arrangements cradled by branches. This beautiful artwork is a heartfelt tribute to the creativity, color, and exceptional craftsmanship that both maisons pride themselves on.

"It is an immense honor to have been able to draw this print for Ladurée. We have been fans of their work for many years and have been continuously inspired by their sweet beauty and joy. I am truly grateful to Ladurée for making this wonderful collaboration a reality." - Holly

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  • Source: PR TIMES
  • Category: News