Style Bread Revamps Popular First-Time Buyer 'Hajimete Bread Set'

Style Bread Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Satoshi Tanaka), a manufacturer and seller of baked frozen bread, began selling a revamped 'Hajimete Bread Set' on its official online store from Monday, June 1, 2026. The 'Hajimete Bread Set' is a limited first-time set curated for customers new to Style Bread, featuring popular standard products. Since its launch in 2018, the cumulative number of breads delivered to tables nationwide has exceeded 29 million units*. The set has been renewed to offer a greater variety of the carefully crafted breads loved by many customers. Additionally, many of the breads included in the 'Hajimete Bread Set' were featured in a video on the YouTube channel 'Kamatachi Channel' distributed on Saturday, June 6, 2026. *Cumulative shipment count of individual bread products (excluding meals and side dishes) sold through the company's official online store (including the former Pan& official online store) and retail locations from July 2018 to May 2026.■ New 'Hajimete Bread Set' Adds Popular 'Salt Bread' and 'Salt Bread/An Butter' Compared to the previous set, this new version has increased both variety and quantity to '9 types, 26 pieces (11 bags)', offering greater volume and variety. The lineup now includes the top-selling 'Salt Bread' and 'Salt Bread/An Butter' from the online store, as well as 'Pain aux Noix' and 'Focaccia with Domestic Edamame and a Hint of Cheese' which were tasted in the video.【Product Overview】Product Name: 'Hajimete Bread Set' Price: 2,980 yen (tax included, free shipping) Contents: 9 types, 26 pieces Salt Bread (2 pieces) x 2 bags Salt Bread/An Butter (2 pieces) x 1 bag Ultimate Croissant (2 pieces) x 1 bag Honey Soy (Honey Soy Milk Bread) (2 pieces) x 1 bag Pain aux Noix (2 pieces) x 1 bag Focaccia with Domestic Edamame and a Hint of Cheese (2 pieces) x 1 bag Pain au Lait (4 pieces) x 1 bag Rice Fine (4 pieces) x 1 bag Focaccia (4 pieces) x 1 bag For more details on the 'Hajimete Bread Set' >> For more details on the Style Bread official online store >>■ Featured on YouTube 'Kamatachi Channel' Style Bread's baked frozen breads were introduced in a video distributed on the YouTube channel 'Kamatachi Channel' on Saturday, June 6, 2026. This project came about because a previous feature of Style Bread's bread on the same channel two years ago generated a great response. In the video, they tasted numerous products, including the very popular 'Salt Bread' (which has been well-received since its launch in March of this year), 'Salt Bread/An Butter', and 'Ultimate Croissant'. The video showcased the unique appeal of frozen bread, which can be enjoyed with the aroma of freshly baked bread and a fluffy texture after just a few minutes in a toaster. Watch the YouTube 'Kamatachi Channel' video here >>【Company Overview】Company Name: Style Bread Co., Ltd. Established: May 2006 Representative: President Satoshi Tanaka Business: Manufacture and sale of bread～History～Style Bread Co., Ltd. traces its roots to a bakery in Kiryu City, Gunma Prefecture, that has been operating since the Taisho era. It began manufacturing and selling frozen bread in 2006. The catalyst was President Satoshi Tanaka's encounter in the United States with the concept that 'delicious bread is delicious because it is frozen'. Using its homemade 'Kiryu yeast' and domestic wheat, the bread is baked using a low-temperature, long-term aging method and is chosen by approximately 5,000 hotels and restaurants nationwide. In 2018, the company launched the home-use brand 'Pan&', and from May 2024, it has been offering a subscription service under the name 'STYLE BREAD', proposing a lifestyle with quality bread every day.