[Sint-Truiden] Regarding the conclusion of a sponsorship agreement with Abelia Co., Ltd.

Sint-Truiden VV (hereinafter referred to as STVV) is pleased to announce that it has concluded a Canarrias Sponsor Agreement for the 2025-2026 season with Abelia Co., Ltd. (Head Office: Niigata City, Niigata Prefecture).

The agreement was reached due to their agreement with STVV's vision of supporting Japanese players, coaches, and business staff in their challenges in Europe and globally, and acting as a bridge not only in sports but also between Japan and Belgium.

[Comment from Abelia Co., Ltd.]

"We are very pleased to have entered into a sponsorship agreement with Sint-Truiden VV. Our company is headquartered in Niigata Prefecture. By rooting ourselves in the region and building the future of companies together, we aim to maximize the potential of Niigata Prefecture. Sint-Truiden VV, while based in Belgium, is also working to build the future of Japanese football, and we deeply resonate with their vision and philosophy. In the current international football tournaments, players who belonged to Sint-Truiden VV are performing brilliantly, giving us dreams and excitement. We hope to provide our modest support so that children in Niigata Prefecture and across Japan can aspire to be like the Japanese national team players and Sint-Truiden VV players, work hard, and contribute to making Japanese football stronger!"

Company Overview

Company Name: Abelia Co., Ltd.

Representative Director: Yoshito Yamamori

Location: Apa Ekiminami Building 4-3, 2-12-10 Sasaguchi, Chuo-ku, Niigata City, Niigata Prefecture

Business Activities: OA equipment and communication equipment business supporting the IT adoption and operational efficiency improvement of local companies

Official Website: https://abelia-company.com/

[About Sint-Truiden VV (STVV)] A football club belonging to the Belgian First Division A, founded in 1924. In November 2017, DMM.com LLC acquired the management rights. In 2018, Noriyuki Tateishi, former General Manager of FC Tokyo, was appointed Chief Executive Officer (CEO). The club's five pillars are strengthening the top team, enhancing the academy, building new business schemes, expanding the stadium, and technological innovation through IT implementation. Players include Ryotaro Ito (previous club: Albirex Niigata), Reo Brian Kubo (previous club: SL Benfica), Shogo Taniguchi (previous club: Al-Rayyan SC), Kaito Matsuzawa (previous club: V-Varen Nagasaki), Taiga Hata (previous club: Shonan Bellmare), and Shion Shinkawa (previous club: Sagan Tosu). In the 2025-26 season, they finished 3rd with 43 points (22 wins, 5 draws, 13 losses / goal difference 15 / 61 goals scored, 46 goals conceded), and 3rd in Play-off 1, securing qualification for next season's UEFA competitions.