[STVV] Conclusion of Sponsorship Agreement with NEGA Co., Ltd.
Sint-Truidense VV (STVV) has signed a corporate sponsorship agreement with NEGA Co., Ltd. for the 2025-2026 season. The partnership was formed as NEGA shares the club's vision of bridging Japan and Belgium and supporting Japanese athletes and staff in their European challenges.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 00:00
- 🔍 Collected: May 26, 2026 at 15:31
- 🤖 AI Analyzed: May 26, 2026 at 16:08 (36 min after Collected)
Sint-Truidense VV (STVV) has announced the conclusion of a corporate sponsorship agreement with NEGA Co., Ltd. (Headquarters: Shinjuku, Tokyo) for the 2025-2026 season.
The agreement was reached as the company shares STVV’s vision of serving as a bridge between Japan and Belgium, and supporting Japanese players, coaches, and business staff in their challenges in Europe and around the world.
[Comment from NEGA Co., Ltd.]
"Challenges that cross the sea have the power to move people's hearts. We have entered into a sponsorship agreement with Sint-Truidense VV. We deeply resonate with STVV's stance of supporting the challenges of Japanese players, coaches, and staff, and connecting Japan and Belgium through sports. We will accompany this journey and deliver new value and inspiration together."
■ Company Overview
Company Name: NEGA Co., Ltd.
Representative: Sennosuke Okumura
Address: 1F Izumi Mansion, 2-6-13 Shimo-Ochiai, Shinjuku-ku, Tokyo
Business Description:
- Film production, distribution, and promotion
- Video equipment rental
Official Website: https://nega.co.jp/
[About Sint-Truidense VV (STVV)]
Founded in 1924, it is a football club belonging to the Belgian Pro League 1. DMM.com acquired management rights in November 2017. In 2018, Takayuki Tateishi, former GM of FC Tokyo, was appointed as CEO. The club focuses on five pillars: strengthening the top team, expanding the academy, building new business schemes, expanding the stadium, and technical innovation through IT implementation.
The agreement was reached as the company shares STVV’s vision of serving as a bridge between Japan and Belgium, and supporting Japanese players, coaches, and business staff in their challenges in Europe and around the world.
[Comment from NEGA Co., Ltd.]
"Challenges that cross the sea have the power to move people's hearts. We have entered into a sponsorship agreement with Sint-Truidense VV. We deeply resonate with STVV's stance of supporting the challenges of Japanese players, coaches, and staff, and connecting Japan and Belgium through sports. We will accompany this journey and deliver new value and inspiration together."
■ Company Overview
Company Name: NEGA Co., Ltd.
Representative: Sennosuke Okumura
Address: 1F Izumi Mansion, 2-6-13 Shimo-Ochiai, Shinjuku-ku, Tokyo
Business Description:
- Film production, distribution, and promotion
- Video equipment rental
Official Website: https://nega.co.jp/
[About Sint-Truidense VV (STVV)]
Founded in 1924, it is a football club belonging to the Belgian Pro League 1. DMM.com acquired management rights in November 2017. In 2018, Takayuki Tateishi, former GM of FC Tokyo, was appointed as CEO. The club focuses on five pillars: strengthening the top team, expanding the academy, building new business schemes, expanding the stadium, and technical innovation through IT implementation.
FAQ
シント＝トロイデンVVとスポンサー契約を締結したのはどの企業ですか？
東京都新宿区に本社を置く、株式会社NEGAです。
株式会社NEGAがシント＝トロイデンVVのスポンサーになった理由は？
STVVの日本人選手や指導者の欧州・世界への挑戦を後押しし、スポーツを通じて日本とベルギーをつなぐというクラブのビジョンに深く共感したためです。
株式会社NEGAはどのような事業を行っていますか？
映画の製作・配給・宣伝業務、および映像機材レンタルを行っています。
今回の契約期間はいつからいつまでですか？
2025-2026シーズンです。
シント＝トロイデンVVとはどのようなクラブですか？
1924年創立のベルギー・プロ・リーグ1部に所属するサッカークラブで、2017年にDMM.comが経営権を取得しました。